Tongrentang Zhima Health Kev Tsim Qauv Sab Hauv Rau Khw Muag Khoom by Yong Wong

Tongrentang Zhima Health Kev Tsim Qauv Sab Hauv Rau Khw Muag Khoom by Yong Wong is a highly esteemed winner of the very prestigious 2021 A' Design Award Kub in Tsim Chav Sab Hauv thiab Kev Nthuav Qhia Competition Category.

KubSab Hauv· 2021

Tongrentang Zhima Health Kev Tsim Qauv Sab Hauv Rau Khw Muag Khoom

by Yong Wong

Client: Beijing Tongrentang Health

A' Design Award Kub Winner in Sab Hauv Category

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Verified Award Winner

Verify Award Status for #108738

Visit Site View at A' Design Award Press Release Award Badge

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The Design

About Tongrentang Zhima Health Kev Tsim Qauv Sab Hauv Rau Khw Muag Khoom

Tongrentang Zhima Health yog ib lub khw uas muab kev paub thiab pom kiag nyob rau hauv Beijing. Lub khw muaj 5000 square meters faib ua peb txheej tsev. Cov khoom noj txhawb lub cev, cov zaub mov pab lub cev muaj zog thiab cov khoom saib xyuas kev noj qab haus huv uas siv thev naus laus zis rau kev noj qab haus huv muaj muag ua ke rau ib qho chaw. Cov thaj chaw loj siv cov ntaub ntawv sib txawv, xws li ntoo tiag thiab tooj daj, raug siv rau sab hauv tsev. Pib ntawm txheej tsev hauv av mus rau saum, muaj plaub lub ntsiab lus tau nthuav tawm, uas yog kev nug xyuas, kev noj haus, kev kho kom rov zoo thiab kev kho mob. Lub khw kuj tseem yog ib qho chaw sib txoos uas xis nyob rau cov neeg tuaj yuav khoom.

The Recognition

About the A' Design Award Kub

Tongrentang Zhima Health Kev Tsim Qauv Sab Hauv Rau Khw Muag Khoom yog tus yeej ntawm A' Design Award Kub, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim qib ib, zoo kawg nkaus thiab tshwj xeeb. Cov neeg yeej Kub yog cov khoom tsim tshiab heev, pom deb heev thiab ci ntsa iab uas qhia txog kev txawj ntse, kev txawj thiab lub zog ntawm cov kws tsim qauv. Tongrentang Zhima Health Kev Tsim Qauv Sab Hauv Rau Khw Muag Khoom xav tias yuav yog ib qho kev tsim uas tau txais kev qhuas ntau, tsim kev nyiam tshiab thiab loj uas ua rau muaj nqi tsis tau muaj dua. Cov qauv tsim yeej A' Design Award Kub no yog ib qho haujlwm zoo kawg nkaus thiab muaj kev hwm uas pab tau ntau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Tongrentang Zhima Health Kev Tsim Qauv Sab Hauv Rau Khw Muag Khoom ua rau muaj kev xav tau heev, txhawb kev mob siab, txhawb kev tsim tshiab thiab ua rau peb xav tsis thoob.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Zhima Health concept store provides dietary supplements, nourishing & health food and even health care products that incorporate health tech, enabling customers to enjoy one-stop and immersive shopping experience. Besides, it also doubles as a new and comfortable social space for customers.
Following the concepts of high quality, sense of participation and personal shopping experience, the brand-new retail model aims to meet the demands of consumption upgrade and improve the quality of customers’ lives rather than overturn the traditional retail style.
Dimensions & Packaging: 5000 square meters, 3 floors
Tags: Tongrentang, Wu Xiang, In View, Zhima, experience store, experience shop, Pharmacy store
Production Technology: The designer Yong Wong has applied a large area of contrasting materials as solid wood and brass in the store.
Design Challenge: The first breakthrough lies in the initial investigation on retail industry and the final set of trade form. Secondly, the brand tried to find some well-known foreign design teams. However, because the foreign designers did not really understand the business model and accurate needs of the well-established domestic brands, they eventually failed to give a design plan. Later, when our team completed the overall design plan, many of the product lines that we are seeing now were developed backward from space design, and Tongrentang's almost perfect endorsement allowed this backward process to be realized.
Research: Probably in 2014, Tongrentang seems to have encountered bottleneck. The selling form relying on traditional stores urgently needs to be changed, so the brand proposed a strategic transformation from products to services at that time.
After proposing the transformation, Tongrentang and we began field investigations at home and abroad. From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Inspiration: After proposing the transformation, Tongrentang and we began field investigations at home and abroad. From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Project Duration: This project started in May 2019 and finished in December 2019 in Beijing.
Operation Flow: From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Later, when our team completed the overall design plan, many of the product lines that we are seeing now were developed backward from space design, and Tongrentang's almost perfect endorsement allowed this backward process to be realized.
Team Members: Yong Wong, Wei Tan, Chenxu Zhu, Guiying Zhang, Zhiyong Jia, Yue Yu.
Image Credits: Beijing Wuxiang Space Architecture Design