LiNing 8th Gen Flagship Store: Khw Muag Khoom Loj los ntawm Yingtao Xu

Qhov qauv tsim LiNing 8th Gen Flagship Store: Khw Muag Khoom Loj los ntawm Yingtao Xu yog tus yeej muaj nqis heev ntawm qhov khoom plig 2021 A' Design Award Nyiaj hauv Pawg Sib Tw Tsim Chav Sab Hauv thiab Kev Nthuav Qhia.

NyiajSab Hauv· 2021

LiNing 8th Gen Flagship Store: Khw Muag Khoom Loj

los ntawm Yingtao Xu

Tus Neeg Siv: Li Ning (China) Sports Goods Co., Ltd.

Tus Yeej A' Design Award Nyiaj hauv Pawg Sab Hauv

16,484

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #109123

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog LiNing 8th Gen Flagship Store: Khw Muag Khoom Loj

LiNing 8th Gen yog ib lub khw muag khoom loj rau ib lub npe khoom kis las, dav txog 2049 mev vuab (square meters). Cov qauv tsim yog raws li tej txoj kev khiav thiab tej chaw ntaus pob basketball. Lub qhov rooj nkag muab cov khoom khiav tso tawm hauv qab cov teeb hloov xim uas ci raws li lub suab paj nruag. Ib daim LED screen nyob hauv qhov chaw nruab nrab ua rau nco txog cov screen saum toj ntawm tej chaw ntaus pob basketball thiab tais cov khoom basketball. Cov ntsa hauv chav siv cement yooj yim, thaum cov txee yog tsim los ntawm hlau thiab hlau ntsliav (stainless steel) uas muaj carbon fiber texture. Cov txee no muaj peev xwm rho tawm thiab siv dua tshiab los txo cov khib nyiab. Cov khoom muaj kev cais raws li lub ntsiab txhua cheeb tsam meej meej.

Qhov Lees Paub

Txog A' Design Award Nyiaj

LiNing 8th Gen Flagship Store: Khw Muag Khoom Loj yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. LiNing 8th Gen Flagship Store: Khw Muag Khoom Loj xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. LiNing 8th Gen Flagship Store: Khw Muag Khoom Loj yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: LiNing, an international fashionable professional sports brand, has been interpreting its slogan "anything is possible" with actions. From space design to shelf display, the store shows different space atmospheres in different theme areas. Various categories of goods are laid out in a clear and observable pattern to facilitate customers selecting goods and bring them a multi level shopping experience.
Qhov Loj & Ntim: The store's area is 2049 sqm.
Cov Ntsiab Lus: Flagship, Retail, Chinese, Sport, Athletic Apparel, Footwear
Thev Naus Laus Zis Tsim Khoom: The colorful and bright sign on the exterior facade of the store illustrates the LiNing brand style of youth, vitality, sport and fashion. The interior space is decorated with simple cement materials, looking fashionable and personalized, while setting off the product highlights. The store shelves are largely made of metal and stainless steel, with carbon fiber texture finish. They can be disassembled and recycled to minimize waste of resources.
Kev Sib Tw Tsim Qauv: The challenge for this project was to design a flagship store that was not cliched and still felt relatable.
Kev Tshawb Fawb: The store image of the eighth generation is the result of continuous development and perfection following the development of the times. With the successive presentation of various types of stores with different conditions, the store image of the eighth generation has been enhanced and perfected in terms of decoration, gadgets, lighting and experience systems, forming a set of dynamic and continuous store image standards.
Kev Txhawb Siab: In the image design of the eighth generation flagship store of LiNing, the designers take running tracks and basketball gyms as the sources of inspiration, organically integrate professional products for running exercise and basketballs and all sorts of fashion products including sports fashion and China LiNing in the same store, highlighting professional sports attributes and the fashion life atmosphere of the brand.
Lub Sij Hawm Ua Hauj Lwm: The project started in December 2019 in Liuzhou and finished in May 2020 in Liuzhou.
Txheej Txheem Ua Hauj Lwm: The store entrance is an area displaying running exercise commodities. The design is inspired by the running tracks. The RGB color changing light belt at the top are lined regularly. The lights shine in rhythm, pairing with the running models below, for a dynamic display to attract the sight of people hurrying to and fro. The LED screen in the middle of the store is inspired by the LED screen at the top of basketball gym, which along with the focus display of the basketball models below, formulates the atmosphere characteristics of the basketball theme commodity exhibition in the middle.
Cov Tswv Cuab Pab: Designer: Xu Yingtao
Designer: Yu Danfeng
Kev Qhuas Duab: Image #1: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #2: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #3: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #4: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #5: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.