Theodorus File Box Lub Thawv Khaws Ntaub Ntawv by Kazuaki Kawahara

Theodorus File Box Lub Thawv Khaws Ntaub Ntawv by Kazuaki Kawahara is a highly esteemed winner of the very prestigious 2021 A' Design Award Hlau in Tsim Khoom Siv Kos Duab thiab Khoom Siv Sau Ntawv Competition Category.

HlauKhoom Siv Kos Duab· 2021

Theodorus File Box Lub Thawv Khaws Ntaub Ntawv

by Kazuaki Kawahara

Client: Theodorus

A' Design Award Hlau Winner in Khoom Siv Kos Duab Category

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Colors

The Design

About Theodorus File Box Lub Thawv Khaws Ntaub Ntawv

Theodorus Lub Thawv Khaws Ntaub Ntawv yog ib lub thawv tsim los khaws cov ntaub ntawv thiab cov phau ntawv xov xwm. Daim duab ntawm txhua lub thawv yuav tsim ib nrab voj voog thaum peb lub thawv nyob ib sab ke, thiab sab hauv kuj luam nrog cov duab thiab. Plaub qhov tsim muab faib ua ob pab. Pab qhia txog qhov chaw ntuj muaj lub hli thiab lub ntiajteb, thaum pab txiv hmab txiv ntoo muaj lub dib thiab lub kab ntxwv. Lub ntsiab lus qhia txog qhov chaw ntuj qhia txog tus neeg siv khoom lub hauj lwm hauv kev tsim tshej ya nyob saum huab cua. Txhua lub thawv yog tsim los ntawm daim ntawv corrugated uas muaj ntawv luam nplooj ntawv siv rau ob sab. Cov duab luam yog muab los ntawm cov duab yeeb yaj kiab tiag tiag.

The Recognition

About the A' Design Award Hlau

Theodorus File Box Lub Thawv Khaws Ntaub Ntawv yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Theodorus File Box Lub Thawv Khaws Ntaub Ntawv xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Theodorus File Box Lub Thawv Khaws Ntaub Ntawv tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: These innovative file boxes are unlike any other. Their unique shape creates a semicircle when three boxes are lined up, and even the insides are printed with imagery. There are four designs split between two series. The space series, which represents the brand, features the moon and the earth, while the fruit series features a watermelon and an orange. The designs tie into our client's business in the aerospace industry. We also created a logo for the brand based on the moon in Starry Night, one of Van Gogh's masterpieces.
Dimensions & Packaging: Width 270mm x Depth 102mm x Height 310mm
Tags: Theodorus, File box, Magazine box, Moon, Earth, Globe, Watermelon, Orange
Production Technology: It is made of corrugated cardboard with printed paper stuck together on both sides.
Design Challenge: We wanted the boxes to look like the real thing, inside and out. Numerous minor adjustments to the shape and layout were required to achieve that. The images used are actual photographs. That includes the moon and the earth, which were rendered as 3D models from the flat photographs before use.
Research: According to our research, these are the first cardboard file boxes with printing on both sides, and the first that form a semicircle.
Inspiration: We developed the name "Theodorus" for the stationery brand of our client, who uses cutting-edge technology to manufacture aerospace components and other precision parts. Theodorus was the name of the younger brother of Vincent van Gogh, the most famous and influential painter in the history of Western art. Throughout his life, Vincent was emotionally and financially supported by his brother. There is no doubt that Theodorus held a position of great importance and intimacy to Vincent, as the moon holds to the earth. The role of this product evokes that relationship between Theodorus and Vincent. Sometimes, it supports a business from the shadows; other times, it plays a central part in adding flair to a room.
Project Duration: The project started in March 2020 and finished in October 2020 in Japan.
Operation Flow: Our roles in this project included product design, naming, logo design and branding for the file boxes.
Patents: Patented. Utility model registration No (U3228257) 3228257. 2020. Japan
Team Members: Art Director/Designer : Kazuaki Kawahara
Image Credits: Kazuaki Kawahara, 2020.