J1M5 Boutique Kev Tsim Qauv Sab Hauv Khw Muag Khoom Zoo by Various Associates

J1M5 Boutique Kev Tsim Qauv Sab Hauv Khw Muag Khoom Zoo by Various Associates is a highly esteemed winner of the very prestigious 2021 A' Design Award Tooj in Tsim Chav Sab Hauv thiab Kev Nthuav Qhia Competition Category.

ToojSab Hauv· 2021

J1M5 Boutique Kev Tsim Qauv Sab Hauv Khw Muag Khoom Zoo

by Various Associates

Client: Various Associates

A' Design Award Tooj Winner in Sab Hauv Category

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Verified Award Winner

Verify Award Status for #115786

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Colors

The Design

About J1M5 Boutique Kev Tsim Qauv Sab Hauv Khw Muag Khoom Zoo

J1M5 Boutique yog ib qho khw muag khoom sab hauv uas muaj ntau lub npe khoom siv (multi-brand fashion store) loj 266 metos square nyob hauv Qingdao, Suav Teb. Lub thawv khoom (suitcase) yog lub tswv yim qhia txoj kev tsim qauv no. Cov txee rau khoom (cabinets) muaj peb puas rau caum (360) degrees ntawm theem tav thiab muaj peev xwm qhib thiab kaw tau ywj pheej, yog li txhua lub tsev me me (unit) tuaj yeem ua tau ib lub ncej, ib txoj kab dai khaub ncaws, ib lub tub khaub ncaws, ib chav sim khaub ncaws lossis ib lub qhov rai qhia khoom. Kev txav cov txee rau khoom pauv qhov tsim qauv thiab txoj kev sau khaub ncaws (catwalk), thiab tso cai rau qhov chaw dawb ntau ntxiv rau kev tshwm sim ci ci (pop-up events) thiab kev sib tham nrog cov xov xwm me me (small press conferences). Lub phua tsev (ceiling) yog ua los ntawm micro cement thiab hlau stainless steel uas nkaum cov kab txav khoom, cov teeb pom kev, thiab lub cua txias.

The Recognition

About the A' Design Award Tooj

J1M5 Boutique Kev Tsim Qauv Sab Hauv Khw Muag Khoom Zoo yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. J1M5 Boutique Kev Tsim Qauv Sab Hauv Khw Muag Khoom Zoo xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. J1M5 Boutique Kev Tsim Qauv Sab Hauv Khw Muag Khoom Zoo ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The designers conceived J1M5 Boutique by taking "suitcase" as the design concept. The team combined the movable, flexible features of suitcase with the origin of multi-brand boutique, and at the same time took full account of spatial layout, circulation, colour palette and experiences, thereby working out unique spatial languages that blend logic with artistry.
Dimensions & Packaging: 1. The cabinet can rotate 360 degrees at horizontal level.
2. The cabinet satisfies needs of multipul functions, including flexible brand display, flexible cloth rails, flexible fitting room mirrors and fitting rooms.
3. The ceiling hides complex systems behind, including cabinet moving tracks, spot lighting and air conditioning systems.
4. The lighting design shows a combination of ceiling light board and PC frosted materials.
And the area of project is: 266 square meter.
Tags: buyer shop, suitcase, reflections, fashion trends, changeable space, aesthetics, flexibility, fun
Production Technology: 1. The cabinets are capable of rotating 360 degrees at horizontal level and being opened and closed casually. It has flexible cloth rails and fitting room mirror to form a multi-functional fitting room, which is made of livid wood materials.
2. The ceiling integrates with complex systems, including cabinet moving tracks, spot lighting and air conditioning systems. The ceiling is made from micro cement and stainless steel.
3. The lighting design shows a combination of ceiling light board and PC frosted materials.
Design Challenge: The ceiling is characterized by a sense of order and an structural aesthetic. It hides complex systems behind, including lighting, fire prevention system, and cabinet moving tracks, which are coordinated and integrated into a whole.
Research: Cabinets are made capable of rotating 360 degrees at horizontal level. Therefore, adjustment of a single structure will lead to the change of the entire space. Each combination of structures is a new presentation of functions and visual effects.
Inspiration: Based on the prototype of a single suitcase, various ways of use were worked out to satisfy different functions. It can be a column, a rail, a wardrobe, a fitting room, or even a display window.
This is a space with changeable structures. It can be either empty or full of columns. Various Associates broke the conventional imagination of all kinds of stores, and created a distinctive retail space for J1M5 based on functional demands and subversive design approaches.
Project Duration: The project started in April 2020 and finished in October 2020 in Qingdao, China.
Operation Flow: The position of columns can be adjusted to generate different catwalk routes and spatial patterns, so as to meet varying demands for catwalk shows. Columns are moved to two sides and combined as a matrix. In this way, the usable area of the space is maximized to serve a wide spectrum of events, such as pop-ups and small-scale press conferences of brands. All other functional areas in the store are distinctive and cater for daily shooting needs.
Team Members: Lead Designers: Dongzi Yang
Lead Designers: Qianyi Lin
Design Team: Bo Huang
Design Team: Meiyu Jiang
Image Credits: photo by: Feng Shao