Beimu Kev Ua Haujlwm Tseem Ceeb: Khoosh Khw Loj Hauv Tsev by Huson

Beimu Kev Ua Haujlwm Tseem Ceeb: Khoosh Khw Loj Hauv Tsev by Huson is a highly esteemed winner of the very prestigious 2021 A' Design Award Tooj in Tsim Chav Sab Hauv thiab Kev Nthuav Qhia Competition Category.

ToojSab Hauv· 2021

Beimu Kev Ua Haujlwm Tseem Ceeb: Khoosh Khw Loj Hauv Tsev

by Huson

Client: Beimu Home

A' Design Award Tooj Winner in Sab Hauv Category

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Verified Award Winner

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Colors

The Design

About Beimu Kev Ua Haujlwm Tseem Ceeb: Khoosh Khw Loj Hauv Tsev

Ntawv Phau Ntawv: Beimu yog ib qhov chaw hauv tsev ntawm lub khoosh khw loj nyob hauv Dongguan, Suav Teb, uas muaj 800 square meters. Tus qauv tsim tau txo qis qhov nthuav tawm ntawm cov khoom lag luam thiab hais txog qhov chaw nws tus kheej, yog li cov neeg tuaj xyuas raug ntes los ntawm tus yam ntxwv ntawm sab hauv tsev. Sab nraum zoov raug txiav ua cov thaj tsam dub thiab dawb nrog cov kab yooj yim. Ib sab ntawm lub cim npe lag luam, muaj ib lub qhov rai ntim 3.3 square meters raug qhib, tsim kom muaj kev pom zoo sib txuas nruab nrab ntawm sab hauv thiab sab nraud. Xim liab thiab dub tsim ua ib txoj kev ntev uas ua rau txoj kev taug kev qeeb. Cov rooj thiab tog rooj muaj ntau hom loj me sib txawv muab ntau qhov chaw rau kev sib ntsib, kev so, thiab kev sib tham.

The Recognition

About the A' Design Award Tooj

Beimu Kev Ua Haujlwm Tseem Ceeb: Khoosh Khw Loj Hauv Tsev yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Beimu Kev Ua Haujlwm Tseem Ceeb: Khoosh Khw Loj Hauv Tsev xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Beimu Kev Ua Haujlwm Tseem Ceeb: Khoosh Khw Loj Hauv Tsev ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The client of Beimu flagship store hopes to further improve its brand paradigm through space design strategy.

The creative logic of a designer consists of three parts: the change of business model and the manipulation of consumer psychology under the background of the era; the uniqueness and displeasure of cultural aesthetics in the context of globalization; and the gradual design refinement technology starting from concept to form
Dimensions & Packaging: The store is about 40M（L）*20M（W） and covers an area of 800 square meters.
Tags: Flagship store, BEIMU Home, Commercial Exhibition, OD·O office
Production Technology: designers strive to create the symbol and spirit of the brand. Through the building facade, black and white color blocks are cut out with simple lines. Beside the highlighted brand logo, only a window of 3.3 square meters is opened to form a mutual peeping relationship inside and outside. The window plays the role of "soul and eye" and sends heartbeat signals to passers-by. Red and black construct a maze of time stagnation, guiding visitors to observe and pay attention to the strangeness after alienation. On the one hand, the deliberately elongated channel serves as the adjustment and transition of emotions, and on the other hand, it further strengthens the curiosity of the first-time visitors. Mirrors, stairs, and clever use of light all connect the feelings between people and space.
Design Challenge: Symbol and spirit communication of brand building
Research: the creative logic of designers consists of three parts: the change of business model and the pinch of consumer psychology under the background of the great times, the uniqueness and unpleasure of cultural aesthetics in the context of globalization, and the gradual design refinement technology which begins with the concept of form.
Inspiration: Designers advocate weakening products, emphasizing space, retaining visitors with the charm of space itself, and achieving stronger business interaction. The development of the Internet has transformed space into a new space of the dual world of reality and virtual. Therefore, the design of modern commercial space not only depends on pure aesthetic judgment, but also bears the responsibility of brand identity media.
Project Duration: The project started in Dongguan in April 2020 and completed in September 2020, opening to the outside world.
Operation Flow: How to ease the antagonistic relationship between buyers and sellers is the focus of designers' thinking.
Provide multiple negotiation scenarios for visitors to choose from, the designer's purpose is to weaken the commercial characteristics of space. The combination of tables and chairs with different scales and styles shows that the space is not only a place for commercial negotiation, but also a clubhouse for old friends gathering, but also a place for leisure and rest for the surrounding residents.
Team Members: HUSON
Zhou Yanjie
Yi Yongxian
Lin Wuyuan
Ye Bohui
Tang Xiaobo
Image Credits: Picture#0000：photographer Ouyang yun,2020
Picture#0001：photographer Ouyang yun,2020
Picture#0002：photographer Ouyang yun,2020
Picture#0003：photographer Ouyang yun,2020
Picture#0004：photographer Ouyang yun,2020