Cosmetea Pop Up Kev Tsim Qauv Sab Hauv Khw Muag Khoom los ntawm Lina Chen and Yiting Ma

Qhov qauv tsim Cosmetea Pop Up Kev Tsim Qauv Sab Hauv Khw Muag Khoom los ntawm Lina Chen and Yiting Ma yog tus yeej muaj nqis heev ntawm qhov khoom plig 2021 A' Design Award Kub hauv Pawg Sib Tw Tsim Chav Sab Hauv thiab Kev Nthuav Qhia.

KubSab Hauv· 2021

Cosmetea Pop Up Kev Tsim Qauv Sab Hauv Khw Muag Khoom

los ntawm Lina Chen and Yiting Ma

Tus Neeg Siv: Nax Architects

Tus Yeej A' Design Award Kub hauv Pawg Sab Hauv

20,857

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #117099

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Cosmetea Pop Up Kev Tsim Qauv Sab Hauv Khw Muag Khoom

Cosmetea Pop Up yog ib lub khw muag khoom thiab qhia khoom nyob rau hauv Shanghai, Suav teb. Qhov chaw 9 square meters no yog ib lub tsev noj mov ua momo qub nyob rau ntawm Txoj Kev Yuyuan, ib txoj kev uas muaj keeb kwm ntev tshaj 100 xyoo. Txoj kev tsim qauv no muab tshuaj yej los ua ke nrog cov khoom pleev ib ce. Muaj ib lub qhov qhib zoo nkauj heev nyob rau sab nraud ntawm lub tsev, uas tau tswv yim los ntawm tus qauv laujkaub tshuaj yej ntawm lub logo ntawm lub tuam txhab, thiab nws txuas mus rau hauv ib lub qhov taub kheej nqaim uas npog nrog hlau stainless steel ci zoo li iav thiab teeb pom kev los ntawm cov teeb LED. Cov txee muab ntsaws rau hauv cov qhov tshwj xeeb uas tsim raws li txoj kev txuas ntoo mortise thiab tenon. Muaj ib lub txee ntawm phab ntsa xim liab siv rau kev tso khoom qhia thiab khaws khoom.

Qhov Lees Paub

Txog A' Design Award Kub

Cosmetea Pop Up Kev Tsim Qauv Sab Hauv Khw Muag Khoom yog tus yeej ntawm A' Design Award Kub, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim qib ib, zoo kawg nkaus thiab tshwj xeeb. Cov neeg yeej Kub yog cov khoom tsim tshiab heev, pom deb heev thiab ci ntsa iab uas qhia txog kev txawj ntse, kev txawj thiab lub zog ntawm cov kws tsim qauv. Cosmetea Pop Up Kev Tsim Qauv Sab Hauv Khw Muag Khoom xav tias yuav yog ib qho kev tsim uas tau txais kev qhuas ntau, tsim kev nyiam tshiab thiab loj uas ua rau muaj nqi tsis tau muaj dua. Cov qauv tsim yeej A' Design Award Kub no yog ib qho haujlwm zoo kawg nkaus thiab muaj kev hwm uas pab tau ntau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Cosmetea Pop Up Kev Tsim Qauv Sab Hauv Khw Muag Khoom ua rau muaj kev xav tau heev, txhawb kev mob siab, txhawb kev tsim tshiab thiab ua rau peb xav tsis thoob.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Within an area of 9m2, the project subverted the conventional definition of beauty, innovatively integrated tea with cosmetics, thereby transforming a former steamed dumpling shop into are tailing and exhibition pop-up shop for Cosmetea.
Basing on the dimensions of spatial design and brand planning, the designers conceived immersive spatial scenes and experiences, explored the relationship between nature and the artificial realm, and pointed a path for the brand's creative, sustainable evolution.
Qhov Loj & Ntim: Area: 9 sqm
Type: Pop-up Shop
Cov Ntsiab Lus: Cosmetea, Beauty shop, Pop Up, Renovation, Immersive, Nax Architects
Thev Naus Laus Zis Tsim Khoom: The entire tunnel is clad in mirrored stainless steel and highlighted by LED strip lights. Shelves are orderly inserted into bespoke slots by drawing on the concept of mortise and tenon joints. The wall cabinet that serves display and storage functions is finished with red paint, which echoes the brand's visual identity. The narrow circular tunnel is like a "wormhole" across time and space, enabling people to temporarily escape from the hustle and bustle of daily life.
Kev Sib Tw Tsim Qauv: How to subverted the conventional definition of beauty, innovatively integrated tea with cosmetics is the challange for this project.
Kev Tshawb Fawb: The project sits on Yuyuan Road, which has a history of more than 100 years and carries the cultural context of Shanghai. The brand selected a former small steamed bun restaurant at a corner of Yuyan Road, and asked Nax Architects to convert it into a pop-up for retailing and exhibition purposes, hoping to create a new venue that caters to the lifestyles of contemporary urban people and convey the genes and values of the brand.
Kev Txhawb Siab: Tea has long served as a carrier. It's good for health and also acts as a medium of socializing -such dual attributes have been given diverse interpretations in the new era, in order to fit into the lifestyles of modern urbanites.
COSMETEA is a tea cosmetics brand, which breaks the conventional definition of beauty and innovatively combines tea materials with its "Tea Beauty Science", to convey modern fashion aesthetics derived from Oriental naturalism.
Lub Sij Hawm Ua Hauj Lwm: Location: Shanghai, China
Completion time: the end of 2019
Txheej Txheem Ua Hauj Lwm: The designers drew inspiration from the brand's logo, which outlines a tea pitcher. Based on the brand logo's pendulum-like form and symbolic meaning, the design team carved out a dramatic opening on the facade, and extended it to the 9m2 tunnel space, thereby creating an infinite realm within the limited site area.
Cov Tswv Cuab Pab: Chief designers: Lina Chan, Yiting Ma, Jo Jiao
Kev Qhuas Duab: Raitt Liu