Memoria Lub Rooj Zaum by Sergio Sesmero is a highly esteemed winner of the very prestigious 2021 A' Design Award Kub in Tsim Rooj Tog Competition Category.

KubRooj Tog· 2021

Memoria Lub Rooj Zaum

by Sergio Sesmero

Client: ESNE - University School of Design, Innovation and Technology

A' Design Award Kub Winner in Rooj Tog Category

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Verified Award Winner

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Colors

The Design

About Memoria Lub Rooj Zaum

Memoria yog ib lub rooj zaum uas tsim los ntawm ntaub cement (concrete canvas), uas yog ib hom ntaub uas feem ntau siv rau kev tsim vaj tsev vim nws ruaj khov thiab tiv taus tau zoo. Lub rooj zaum no raug tsim raws ib lub qauv uas luam tawm ua peb sab (3D printed) los ntawm PLA uas rov siv tau dua. Cov ntaub cement raug muab tso rau saum lub qauv thiab cia nws nkig tsawg kawg 24 teev. Tom qab ntawd muab cov kua epoxy resin ntxiv los txhaws cov qhov me me thiab ua kom nws khov dua. Memoria muaj qhov loj 1100 x 900 x 708 milimeev thiab tiv taus kev tsoo thiab dej nkag tsis tau. Qhov kev tsim no muab kev txuag ib puag ncig, kev siv tau zoo thiab kev paub tshiab ntawm txoj kev xav los ua ke.

The Recognition

About the A' Design Award Kub

Memoria Lub Rooj Zaum yog tus yeej ntawm A' Design Award Kub, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim qib ib, zoo kawg nkaus thiab tshwj xeeb. Cov neeg yeej Kub yog cov khoom tsim tshiab heev, pom deb heev thiab ci ntsa iab uas qhia txog kev txawj ntse, kev txawj thiab lub zog ntawm cov kws tsim qauv. Memoria Lub Rooj Zaum xav tias yuav yog ib qho kev tsim uas tau txais kev qhuas ntau, tsim kev nyiam tshiab thiab loj uas ua rau muaj nqi tsis tau muaj dua. Cov qauv tsim yeej A' Design Award Kub no yog ib qho haujlwm zoo kawg nkaus thiab muaj kev hwm uas pab tau ntau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Memoria Lub Rooj Zaum ua rau muaj kev xav tau heev, txhawb kev mob siab, txhawb kev tsim tshiab thiab ua rau peb xav tsis thoob.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Memoria is a groundbreaking furniture proposal based on sustainability, functionality and the creation of new sensorial experiences, by the usage of concrete fabric as the main manufacturing element. A very unusual material in furniture and generally used in civil constructions due to its high durability, resistance and sustainability. The project arises from a deep study of the changes taking place in society, and how these are affecting the forms of consumption in the youngest consumers.
Dimensions & Packaging: Dimensions: 1100mm x 900 mm x 708 mm. Material: Concrete Canvas Textile. Technical properties: Impact resistant, Waterproof, Stable Design.
Tags: Furniture, design, concrete canvas, concrete, sustainability, space.
Production Technology: It is created from the manufacture of a 3d printed PLA (totally recyclable and reusable) mold with shapes that serve as a guide. Concrete Canvas is applied to this mold, which we leave to set for at leat 24 hours. After its setting we can observe its hardness and resistence, but to make it even more consolidated, we apply an epoxy resin that filters between the pores of the material and cement, increasing its solidity and durability to more that 50 years of life.
Design Challenge: The design process of the Memoria chair finds its difficulty mainly in the creation of the concept. Also noteworthy is the process of selecting and acquiring the most suitable material to carry out the concept. Finally, some difficulties arise in the handling of the material, since the was not enough to make a large number of prototypes, this situation was solved by sending a sample of the Concrete Canvas to a geological materials analysis laboratory, whose results gave multiple solutions and proposals to help with its manipulation.
Research: The project arises from the study of the changes taking place in society, and their effects. These changes have an important influence on design, fulfilling objectives of sustainability, experience, interaction and identity. There were also analyzed the trends occurring in the furniture sector; a market that is in full swing and increasingly preparing to expand its borders to new markets. Memoria combines all these characteristics through innovative design, quality production and marketing.
Inspiration: It is aesthetically based on a maximalist or brutalist trend, but at the same time with a formal essence of a minimalist concept, Sergio Sesmero's furniture proposal contains an intellectual and cultural narrative, inspired by the Hegelian dialectic applied in Magritte's work. Thereby, a dialogue between revelation and concealment is created, all with the aim for the object to overcome its aesthetic, and creating a new one as a conclusion.
Project Duration: The project, started in Madrid, Spain, in September 2019 and finished in September 2020 in Madrid, Spain.
Operation Flow: By creating an aura that evokes mystery, questionability and reflection on the object beyond its pure functionality, Memoria plays with the senses, confusing at first the user and, in turn, showing different interpretations, narratives and stories depending on the circumstance and context of the user. Memoria responds questions, but generates new ones, creating a dialogue between opposites that are in a common point, expressing a simile of what happens nowadays and in today's society.
Team Members: Sergio Sesmero
Image Credits: Sergio Sesmero