Qoros 7 Lub Tsheb Siv Rau Kev Ua Si Thiab Kev Siv Dav by Fengyou Gong

Qoros 7 Lub Tsheb Siv Rau Kev Ua Si Thiab Kev Siv Dav by Fengyou Gong is a highly esteemed winner of the very prestigious 2021 A' Design Award Kub in Tsim Tsheb thiab Tsheb Khiav Hauv Av Competition Category.

KubTsheb· 2021

Qoros 7 Lub Tsheb Siv Rau Kev Ua Si Thiab Kev Siv Dav

by Fengyou Gong

Client: Baoneng Chuangku Automobile Design Co., Ltd.

A' Design Award Kub Winner in Tsheb Category

70,446

Verified Award Winner

Verify Award Status for #119783

View at A' Design Award Press Release Award Badge

Colors

The Design

About Qoros 7 Lub Tsheb Siv Rau Kev Ua Si Thiab Kev Siv Dav

Qoros 7 yog ib lub tsheb siv rau kev ua si thiab kev siv dav uas raug tsim los ntawm hom lus tsim qauv Qubic Aesthetics. Cov duab plaub fab raug siv rau sab hauv ntej, sab tom qab thiab sab hauv tsheb, ua rau lub tsheb muaj tus yam ntxwv dav thiab yooj yim cim tau. Lub cev ntawm lub tsheb siv cov hlau uas muaj zog heev thiab cov txhuas sib tsis hnyav los pab tiv thaiv kev nyab xeeb rau cov neeg caij tsheb thiab cov neeg taug kev. Sab hauv tsheb ua raws li tus qauv zoo li tus niam ntawv T uas muaj ob daim ntxaij digital thiab ib tug neeg pab teb lus uas nyob hauv lub tsheb. Cov rooj zaum tsim raws li lub cev neeg thiab hloov kho tau, thiab lub chaw ntim khoom loj pab tau rau kev thauj khoom thaum tsev neeg mus ncig.

The Recognition

About the A' Design Award Kub

Qoros 7 Lub Tsheb Siv Rau Kev Ua Si Thiab Kev Siv Dav yog tus yeej ntawm A' Design Award Kub, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim qib ib, zoo kawg nkaus thiab tshwj xeeb. Cov neeg yeej Kub yog cov khoom tsim tshiab heev, pom deb heev thiab ci ntsa iab uas qhia txog kev txawj ntse, kev txawj thiab lub zog ntawm cov kws tsim qauv. Qoros 7 Lub Tsheb Siv Rau Kev Ua Si Thiab Kev Siv Dav xav tias yuav yog ib qho kev tsim uas tau txais kev qhuas ntau, tsim kev nyiam tshiab thiab loj uas ua rau muaj nqi tsis tau muaj dua. Cov qauv tsim yeej A' Design Award Kub no yog ib qho haujlwm zoo kawg nkaus thiab muaj kev hwm uas pab tau ntau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Qoros 7 Lub Tsheb Siv Rau Kev Ua Si Thiab Kev Siv Dav ua rau muaj kev xav tau heev, txhawb kev mob siab, txhawb kev tsim tshiab thiab ua rau peb xav tsis thoob.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Qoros 7 marks a successful attempt to apply Qubic Aesthetics, a new family design language of Qoros brand, to SUV models. It features a synergistic application of iconic square design on the car appearance, moving shape, highly intelligent vehicle system, ergonomic seats and practical riding and loading space.
Dimensions & Packaging: Width 4679mm x Depth 1897mm x Height 1679mm,
Wheelbase 2720mm
Tags: Qubic Aesthetics, Ancient Greek Architecture, Khoros, SUV Model, Vehicle System
Production Technology: Featuring an extensive use of ultra-high strength steel and lightweight aluminum for its body structure, Qoros 7 ensures the safety of passengers and pedestrians. The interior is made of a wide range of eco-friendly fabrics, soft leathers and composites, and the panel adopts laser leather texture technology, bringing a three-dimensional texture that feels great to the touch. Many of its details, such as the suspension side window switch using black piano paint process, are exquisite and elegant.
Design Challenge: Creating an innovative design language that is globally recognizable and perfectly applied to new products requires a combination of the latest technology and high-end manufacturing processes to bring a pleasant experience for drivers and passengers. As automobiles are inherently complex industrial products, it takes a great deal of effort to gradually transform the concept into a realizable product.
Research: Qubic Aesthetics is based on the classical Chinese philosophy of spherical heaven and flat Earth, with its core design idea of bounded shape but boundless mind. The pronunciation of the brand name Qoros sounds similar to the Greek word Khoros (meaning harmony), and its concept also mirrors the characteristics of ancient Greek architecture, which expresses the same idea: the pursuit of beauty is not limited by the bounded world.
Inspiration: Inspired by classical Chinese philosophy and ancient Greek architecture, the new design language Qubic Aesthetics brings a wide square visual effect on the car front and rear, and a full and smooth shape that draws inspiration from The Wave of Utah. Qoros 7 builds the highly recognizable brand image with its distinctive aesthetic character conveyed by its ubiquitous square symbols.
Project Duration: The project commenced in Shanghai in April 2018, and was completed in Shanghai in June 2020. It was officially launched online in August 2020, and presented at the Beijing Automotive Exhibition in September 2020.
Operation Flow: The Qoros 7 interior features an innovative T-shaped layout that provides a convenient digital experience through its 2 digital screens of 12.3-inch behind the steering wheel and 14.6-inch on the center channel along with the built-in voice assistant Mr.Q. The wraparound shoulder seats are ergonomic and multi-functionally adjustable, able to accommodate passengers of different sizes. Also, its large-capacity baggage compartment can meet the loading needs of family travel.
Team Members: Design Director:Fengyou Gong
Designer：Zheming Liu
Wei Wu
Tao Jiang
Mingjiang Zhu
Shaohua Liu
Yan Ding
Mengyao Li
Yan Chen
Jiaji Liu
Yang Pan
Yang Cai
Zixuan Zhang
Kun Qin
Junlin Huang
Hao Peng
Dingying Li
Design Management:Zhichuan Qiu
Zhiwen Jie