Doji Tower Primary Function: Kev Tsim Qauv Sab Hauv Tsev Siv Ntau Yam by Massimo Mercurio - Mercurio Design Lab

Doji Tower Primary Function: Kev Tsim Qauv Sab Hauv Tsev Siv Ntau Yam by Massimo Mercurio - Mercurio Design Lab is a highly esteemed winner of the very prestigious 2021 A' Design Award Nyiaj in Tsim Chav Sab Hauv thiab Kev Nthuav Qhia Competition Category.

NyiajSab Hauv· 2021

Doji Tower Primary Function: Kev Tsim Qauv Sab Hauv Tsev Siv Ntau Yam

by Massimo Mercurio - Mercurio Design Lab

Client: Mercurio Design Lab S.r.l.

A' Design Award Nyiaj Winner in Sab Hauv Category

19,890

Verified Award Winner

Verify Award Status for #120874

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Doji Tower Primary Function: Kev Tsim Qauv Sab Hauv Tsev Siv Ntau Yam

Doji Tower yog kev tsim qauv sab hauv ntawm ib lub tsev kaum-rau tshooj uas siv tau ntau yam nyob rau hauv Hanoi, teb chaws Nyab Laj. Sab hauv muaj 18,204 metres square thiab suav nrog cov txheej lag luam, cov chaw ua hauj lwm ntawm cov tuam txhab, cov chaw ua hauj lwm xauj thiab ib lub tsev noj mov nyob rau saum txheej siab tshaj. Cov lus tsim qauv sib tov cov khoom qub thiab cov khoom niaj hnub no, ua rau tau ib tug yam ntxwv art deco. Marble, nplooj kub, ru tsev coffered, Italian mosaic thiab cov crystals Europe raug muab sib tov nrog cov chaw qhib, cov qhov rais loj kheej thiab cov phab ntsa nkhaus. Lub hom phiaj yog ib qho sab hauv uas tsis muaj sij hawm uas qhia txog qhov zoo nkauj ntawm kub thiab pob zeb muaj nqis.

The Recognition

About the A' Design Award Nyiaj

Doji Tower Primary Function: Kev Tsim Qauv Sab Hauv Tsev Siv Ntau Yam yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Doji Tower Primary Function: Kev Tsim Qauv Sab Hauv Tsev Siv Ntau Yam xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Doji Tower Primary Function: Kev Tsim Qauv Sab Hauv Tsev Siv Ntau Yam yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Mercurio Design Lab developed a new design language that fuses the classical and contemporary. The blend resulted to an art deco sensibility when applied in the various sections and functionalities of the building. As the merge does not draw a clear line to a specific period in architecture, Doji Tower interior brings forth a timeless creation which bestows a peculiar design impression. The combination is an innovation that outlives evolving colours and trends of time and seasons.
Dimensions & Packaging: Doji Tower is a large interior project (18,204 sqm) for the corporate headquarters of a client in Hanoi. It is a 16-storey mixed-use development with many functions within the building: corporate offices and a large retail area for the Doji jewellery products. There is also a high-end restaurant at the topmost level.
Tags: Mercurio Design Lab, Massimo Mercurio, Doji Tower, Doji Group headquarter, luxury retail, commercial space, art deco, classical and contemporary, classical and contemporary fusion
Production Technology: Marbles, golden decors, carpets, Italian mosaic, and European crystals were incorporated in the overall design of the interiors.

Gold leaf, decorative ceiling medallions, detailing in the cornice and baseboard, wall panels, coffered ceilings, and gold finishes emphasised the classical characteristics.

The contemporary feel is manifested in the open spaces with large and rounded windows for natural light to flow in, fluid and curvaceous walls, modern furniture, ornaments, and furnishings.
Design Challenge: When Mercurio Design Lab was first appointed, the client wanted a classical design to go along with the pre-existing classical imprint of the building. Mercurio Design Lab, an avant-garde studio, took the challenge and developed a new style language which is a fusion between the classical and contemporary. The blend resulted to an art deco sensibility and is made evident in the various sections and functionalities of the building bestowing a peculiar design impression.
Research: Doji is a giant in the field of gold, silver, and gems. The brand is embodied by sophisticated men and women who display elegance, confidence, power, influence, passion, and energy. The interior of Doji Tower reflects the same vibrancy and luxury that the brand Doji represents. The design inculcates to the visiting guests and clients a deeper appreciation of the beauty of gold and gems as these are the fundamental inspiration of the interior design and decoration.
Inspiration: Doji Gold and Gems Group, a jewelry powerhouse in Vietnam, commissioned Mercurio Design Lab to do the interiors of Doji Tower, a mixed-use development inspired by the shape of a diamond. To connect and let flourish the excitement from the outside to the inside of the building, MDL designed the interiors to reflect the luxurious lifestyle and design innovation the Doji brand is known for.
Project Duration: The Doji Tower interior project in Hanoi, Vietnam was completed in 2019.
Operation Flow: The first five floors of the tower is a retail space featuring various sections for showing wedding-related themes and giftware such as watches and other luxury jewellery. Aspects of the interiors in these floors have been designed for different clientele targets. Doji headquarter occupies the 6th to 9th floors while the 10th to 15th floors are for office lease. The offices feature high-end and top quality furniture interiors. On the 16th floor, the topmost level, there is a high-end restaurant.
Patents: Copyright: Mercurio Design Lab S.r.l.
Team Members: Lead Designer: Massimo Mercurio
Design Director: Kimberly Liu
Design Team: Mercurio Design Lab
Image Credits: Photography: Abluebird Photography
Video: Janne Rey Soriano