MG iSmart Qhov Sib Cuam Tshuam Ntawm Lub Tshuab Xov Xwm Thiab Kev Lom Zem los ntawm Star

Qhov qauv tsim MG iSmart Qhov Sib Cuam Tshuam Ntawm Lub Tshuab Xov Xwm Thiab Kev Lom Zem los ntawm Star yog tus yeej muaj nqis heev ntawm qhov khoom plig 2021 A' Design Award Kub hauv Pawg Sib Tw Tsim Kev Sib Txuas, Kev Sib Cuam Tshuam thiab Kev Siv Neeg.

KubKev Sib Txuas· 2021

MG iSmart Qhov Sib Cuam Tshuam Ntawm Lub Tshuab Xov Xwm Thiab Kev Lom Zem

los ntawm Star

Tus Neeg Siv: SAIC Overseas Intelligent Mobility Technology Co., Ltd.

Tus Yeej A' Design Award Kub hauv Pawg Kev Sib Txuas

79,139

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #120910

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog MG iSmart Qhov Sib Cuam Tshuam Ntawm Lub Tshuab Xov Xwm Thiab Kev Lom Zem

MG iSmart yog ib qho kev sib cuam tshuam ntawm lub tshuab xov xwm thiab kev lom zem uas tsim los rau cov tsheb ntawm lub npe MG. Qhov kev sib cuam tshuam no txhawb nqa kev nthuav tawm rau lub khw tshiab nrog ib qho kev daws teeb meem tshwj xeeb uas tsim los ntawm kev sib txuas, cov chaw sib cuam tshuam digital thiab cov neeg pab ntse. Kev tshawb fawb thiab cov rooj sib tham tswv yim nrog pab pawg lub npe thiab nrog cov neeg siv khoom hauv cov khw uas xav mus rau tau coj cov kev ua haujlwm ntawm tus neeg siv. Peb lub tswv yim kev sib cuam tshuam raug tsim ua qauv, thiab rau txoj kev pom raug sim ua ntej xaiv ib txoj kev kawg thiab tsim kom tiav zoo. Cov tsheb uas muaj MG iSmart tab tom khiav ntawm txoj kev hauv Is Nrias teb thiab Thaib teb.

Qhov Lees Paub

Txog A' Design Award Kub

MG iSmart Qhov Sib Cuam Tshuam Ntawm Lub Tshuab Xov Xwm Thiab Kev Lom Zem yog tus yeej ntawm A' Design Award Kub, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim qib ib, zoo kawg nkaus thiab tshwj xeeb. Cov neeg yeej Kub yog cov khoom tsim tshiab heev, pom deb heev thiab ci ntsa iab uas qhia txog kev txawj ntse, kev txawj thiab lub zog ntawm cov kws tsim qauv. MG iSmart Qhov Sib Cuam Tshuam Ntawm Lub Tshuab Xov Xwm Thiab Kev Lom Zem xav tias yuav yog ib qho kev tsim uas tau txais kev qhuas ntau, tsim kev nyiam tshiab thiab loj uas ua rau muaj nqi tsis tau muaj dua. Cov qauv tsim yeej A' Design Award Kub no yog ib qho haujlwm zoo kawg nkaus thiab muaj kev hwm uas pab tau ntau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. MG iSmart Qhov Sib Cuam Tshuam Ntawm Lub Tshuab Xov Xwm Thiab Kev Lom Zem ua rau muaj kev xav tau heev, txhawb kev mob siab, txhawb kev tsim tshiab thiab ua rau peb xav tsis thoob.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: SAIC s brand MG was challenged with a new market rollout and needed a custom HMI solution to support this strategic initiative. The design embraces new technology trends centered around connectivity digital touchpoints and smart assistants with an intuitive interface that strengthens consumers' emotional relationships with both the vehicle and the MG brand.
Qhov Loj & Ntim: Star s approach ensured that the UX flows were finalized and validated mid project so that the UI kit was ready for engineers to implement and develop. New MG cars equipped with our new HMI solution are now on the road in India and Thailand.
Cov Ntsiab Lus: Infotainment HMI, MG iSmart, UX, Automotive industry, Technology
Thev Naus Laus Zis Tsim Khoom: We began by understanding market trends and competitors. Then we conducted on site ideation to understand the customer journey and quickly prototype core interaction frameworks. Equipped with three interaction concepts we joined forces with SAIC s innovation team to work on the visual design. Together we produced six different design directions tested these internally and selected three finalists. SAIC selected a final design direction and our team developed a detailed visual and motion design.
Kev Txhawb Siab: Everything we do here at Star is human centered. We wanted to create an HMI that was not only functional and beautiful but user friendly and seamless. We dug in and hosted numerous creative and research sessions both with the SAIC team and MG customers in respective markets to learn about their needs what engages them and gather data points that empowered our design process to be user-focused from its inception.
Lub Sij Hawm Ua Hauj Lwm: Timeline January 2019 until May 2019

HMI was released on time new vehicles were presented on Shanghai Autoshow in April 2019.
Cov Tswv Cuab Pab: Star team: Mikhail Rakityaskiy, Head of Design; Vladimir Gnatovych, UX Design Lead; Nikolay Apostol, User Experience Designer; Valery Loboda, Senior UX Designer; Vitaliy Davidenko; UX Designer.
From SAIC team: Ying Bai, UI Designer; Zhao Hua Fang, UI Designer; Shengjie Huang, Senior Product Manager.