Artika Horizon Primary Function: Moos ntawm dab teg by Albert Rakhimzhanov

Artika Horizon Primary Function: Moos ntawm dab teg by Albert Rakhimzhanov is a highly esteemed winner of the very prestigious 2021 A' Design Award Nyiaj in Tsim Khoom Dai Tes Competition Category.

NyiajKhoom Dai Tes· 2021

Artika Horizon Primary Function: Moos ntawm dab teg

by Albert Rakhimzhanov

Client: ARTIKA Design

A' Design Award Nyiaj Winner in Khoom Dai Tes Category

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The Design

About Artika Horizon Primary Function: Moos ntawm dab teg

Book Text: Artika Horizon yog ib lub moos ntawm dab teg uas kuj tuaj yeem coj rau hauv hnab tsho lossis coj rau ncig caj dab. Ib txoj hlua ntawm txoj siv hloov cov khoom siv siv txiaj ntsig ib txwm, ua rau lub moos muaj kev tsim tsa yooj yim thiab tso siab tau. Txoj siv raug kaw nrog ib qho khawm tshwj xeeb, thiab qhov khawm ntawd ua rau lub moos tig ua ib lub npiav uas tuaj yeem dai rau ncig caj dab lossis khi rau ntawm cev khaub ncaws. Lub thawv yog ua los ntawm hlau thiab ntsuas tau 43 mm ntawm qhov dav thiab 9 mm ntawm qhov tob. Kev tsim khoom raug npaj tseg los ntawm additive manufacturing lossis CNC milling. Daim ntawv qauv tau txais kev tshoov siab los ntawm ib lub qhov dub thiab nws lub event horizon, thiab txoj hlua piv txwv rau qhov chaw txoj kev khoov ncig lub sijhawm.

The Recognition

About the A' Design Award Nyiaj

Artika Horizon Primary Function: Moos ntawm dab teg yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Artika Horizon Primary Function: Moos ntawm dab teg xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Artika Horizon Primary Function: Moos ntawm dab teg yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A wrist watch with a cord on the strap. The watch can be worn on the wrist, or as a stopwatch in a pocket or around the neck. Unlike conventional straps, the construction of Horizon watches is simpler and more reliable, there is literally nothing to break.
Dimensions & Packaging: The watch diameter is 43 mm and the depth is 9 mm
Tags: Watch, Stopwatch, Time, Accessory, Gadget, Device.
Production Technology: The dimensions of a real quartz movement were used in the development of this project. Body material - metal, assumed production technologies - additive manufacturing or CNC milling. This is justified by the small circulation and the complexity of the design.
Design Challenge: The most difficult thing in this project is the symbiosis of two global tasks, namely: the need to match the brand and integrate another global theme. Such conditions create many restrictions that can alienate a large segment of consumers. To make a product with a complex meaning, which would be interesting, including for an ordinary inexperienced user, it is necessary to offer him new, original functions. In this case, it is an opportunity to wear this watch not only as a wrist accessory
Research: The project started as part of a master's project and is part of a collaboration with the Barcelona-based design studio Anima. The task was to develop the concept of a wrist watch for the Artika brand. The main task of the project was to develop a watch that reflects the philosophy of Artik. Also, the idea of the project is the theme of space and time and an attempt to reflect them in the form of a wristwatch. Attempting to integrate the mataphor into both form and function is the basic idea.
Inspiration: The Horizon watch is the final version of this project. This watches reflect the main ideas of the first iterations, which were inspired by the Black Hole and its event horizon, how space can bend under the influence of large forces. So in this watch - the cord symbolizes a space that bends around time beyond its control
Project Duration: The project started in September 2019 in St. Petersburg and ended in January 2020 in Saint-Petersburg
Operation Flow: The watch is put on the hand and pulled together with a special clip. This clip turns the watch into a pendant accessory that can be hung around the neck or tied to clothes. The crown is a separate piece due to its design. The crown is inserted into a special hole, after which the watch can be wound.
Team Members: Сurator: Kirill Rakitin
Customers: Ànima & Artika
Image Credits: Image #1: Creator Albert Rakhimzhanov, Main view, 2020.
Image #2: Creator Albert Rakhimzhanov, Additional view, 2020.
Image #3: Creator Albert Rakhimzhanov, Additional view, 2020.
Image #4: Creator Albert Rakhimzhanov, Detail view, 2020.
Image #5: Creator Albert Rakhimzhanov, Variations, 2020.