Georgia Primary Function: Khau Taw Siab by Gaia Giladi and Elias Stahl

Georgia Primary Function: Khau Taw Siab by Gaia Giladi and Elias Stahl is a highly esteemed winner of the very prestigious 2021 A' Design Award Nyiaj in Tsim Duab 3D Luam Tawm thiab Khoom Luam 3D Competition Category.

NyiajKev Luam 3D· 2021

Georgia Primary Function: Khau Taw Siab

by Gaia Giladi and Elias Stahl

Client: Hilos

A' Design Award Nyiaj Winner in Kev Luam 3D Category

48,196

Verified Award Winner

Verify Award Status for #122411

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Georgia Primary Function: Khau Taw Siab

Georgia yog ib txhais khau taw siab ua los ntawm kev luam ntawv 3D. Lub platform muab lub hauv paus khau, nruab nrab khau, hauv qab khau thiab lub ceg khau ntawm ib txhais khau ib txwm muaj los ua ke ua ib qho khoom luam 3D xwb. Muaj ib lub pob so digital mesh nruab rau hauv lub platform los muab kev txhawb nqa nhoo, thiab cov cuab yeej sab hauv tso cai rau tag nrho txhais khau ua ib qho nhoo, uas txo qhov puas tsuaj thaum lub sijhawm dhau mus. Muaj ib lub qhov rai ntawm sab hauv qab tso cai rau sab saum toj cais tawm ntawm lub platform, yog li tag nrho cov khaub ncaws puav leej rov siv tau dua. Kev luam ntawv raws li kev xav tau tso cai rau ntau qhov loj me, txij li qhov loj 4 nqaim mus txog qhov loj 14 dav.

The Recognition

About the A' Design Award Nyiaj

Georgia Primary Function: Khau Taw Siab yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Georgia Primary Function: Khau Taw Siab xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Georgia Primary Function: Khau Taw Siab yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Georgia represents a new way to make shoes, one that reintroduces the nuance and complexity of the craft but at the scale of mass manufacturing. It leverages 3D-printing to celebrate, rather than obscure, the hand of the maker, while delivering a completely circular product that is 100% recyclable. 3D-printing can be used for end-use commercial production capable of reinventing entire product categories and our connection with how we make and buy.
Dimensions & Packaging: We're able to offer this product in a much wider range of sizes than our competitors due to the nature of on-demand 3D printing. Therefore, our dimensions vary between sizes. They start at 21.2 cm in length by 7cm in width for our size 4 narrow, and go up to 29.6cm length x 11.4cm wide for our size 14 wide.
Tags: footwear, high heels, fashion, fashion footwear, 3D printing, sustainable fashion, circularity, circular fashion, shoes, sustainable design
Production Technology: The Georgia would not have been possible to make just 12 months ago. It is made possible by new forms of computer-aided generative design and a material substrate that was only commercialized last year. In this way it embodies so much of the promise of additive manufacturing, generative design tools, and material innovation that is coming together to reinvent entire product categories and question established industries. Footwear construction has not been seriously questioned since the 1870s, and as a result it is one of the most wasteful and inefficient industries on the planet. Empowering designers with some of the powerful tools we used for the Georgia can change that.
Design Challenge: Many of the capabilities required to build the Georgia either did not exist yet or had never been connected to one another. This meant that collaboration as well as humility by all parties was critical for any such undertaking. Engineers had to learn from shoemakers, and both had to listen to industrial designers experienced in generative design, in order for everyone to come together around a common, and ultimately successful, approach.
Research: The most critical challenge when working with additive manufacturing is narrowing your focus from a seemingly limitless field of options. We initially focused on validating material options and assembly techniques, quickly determining that powder fusion printing afforded the range and quality required for footwear construction. We were able to learn from some of the most innovative footwear developers in the world and explore a variety of lasting techniques before identifying the current string lasting form as an ideal use case for 3D-printing. While refining this assembly mechanism we prototyped in several materials simultaneously and worked with multiple digital design software, including some custom development, to reach the current form and function. The end product drew from a diverse set of expertise, from generative design to foot biomechanics – it can truly be seen as an industry collaboration.
Inspiration: We believe that 3D printing can enable mass craft - bringing the nuance and complexity of custom shoemaking but at the scale of mass manufacturing. It can reinvent our everyday products, celebrate the hand of the local maker or craftsperson, and enable a completely circular approach even in an industry that hasn't changed much for the past two centuries.
Project Duration: The development of the Georgia began in September 2019 and was finished in January 2021. It was conducted by HILOS and its partners in Portland, OR and has since travelled around the world, making appearances from Paris to San Francisco.
Operation Flow: This is a high heel shoe that has the same material properties as sneakers. Its 3D printed platform is flexible and has a digital mesh cushion built in that is springy and supportive. Internal mechanisms allow the entire shoe to act as a spring, reducing wear across its lifetime. The use of geometry makes for a far more comfortable experience for the end-user when compared to other shoes in the same category. In addition, an accessible window on the underside of the shoe allows for complete disassembly of the upper from the platform and recyclability of all parts.
Patents: SYSTEM AND METHODS FOR LASTING AN UPPER TO A 3D PRINTED PLATFORM. Patent application #63/015,214. Applicant is HILOS, INC. Inventors are Eric Folsom, Gaia Giladi, Elias Stahl.
Team Members: Designer: Gaia Giladi, Manager: Elias Stahl, Engineer: Eric Folsom, Footwear Biomechanics Specialist: Vladimir Chvorun and Footwear Design Advisor: Giovanna Cafaro
Image Credits: Image #1: Photographer Gaia Giladi, Georgia in Cognac, 2020. Image #2: Creator Rubyellen Bratcher, Woven Folk x HILOS, 2021. Image #3: Photographer Cole Becker, Hannah & Tucker, 2020. Image #4: Photographer Hannah Shea Grimmer, Bending Cognac Georgia, 2020. Image #5: Creator Kristine Claghorn, Georgia on Sheets, 2020. Video #1: Cinematography Cole Becker, Art Direction Hannah Shea Grimmer, How We Make Things Matters, 2020.