Shin Tay Yuan Primary Function: Kev Tsim Qauv Sab Hauv Ntawm Lub Tuam Txhab Ncig Xyuas by Googoods is a highly esteemed winner of the very prestigious 2021 A' Design Award Nyiaj in Tsim Chav Sab Hauv thiab Kev Nthuav Qhia Competition Category.
NyiajSab Hauv· 2021
Shin Tay Yuan Primary Function: Kev Tsim Qauv Sab Hauv Ntawm Lub Tuam Txhab Ncig Xyuas
by Googoods
Client: Googoods
A' Design Award Nyiaj Winner in Sab Hauv Category
Verified Award Winner
Verify Award Status for #123858The Design
About Shin Tay Yuan Primary Function: Kev Tsim Qauv Sab Hauv Ntawm Lub Tuam Txhab Ncig Xyuas
Shin Tay Yuan yog ib qho kev tsim qauv sab hauv ntawm lub tuam txhab ncig xyuas rau ib lub tuam txhab ua ceramic decal nyob hauv New Taipei City, Taiwan. Cov qauv siv cov khoom siv ntawm lub tuam txhab. Muaj ib daim phaj tho qhov pom nyob ntawm qhov chaw nkag. Lub tswv yim los ntawm screen printing, uas yog ib qho cuab yeej tseem ceeb hauv txheej txheem decal, uas kuj tau siv rau cov phab ntsa dai thiab lub kev qhia paub. Nyob hauv cov tuam txhab ua ceramic, cov twj siv raug muab tso saum cov txiag ntoo kom yooj yim rau kev tuav, thiab qhov xwm txheej no raug hloov mus ua lub rooj tos txais. Keeb kwm ntawm lub tuam txhab raug qhia los ntawm cov duab es tsis yog cov ntawv ntev. Qhov chaw no piav qhia txog kev lag luam ceramic decal rau cov neeg tuaj xyuas.
The Recognition
About the A' Design Award Nyiaj
Shin Tay Yuan Primary Function: Kev Tsim Qauv Sab Hauv Ntawm Lub Tuam Txhab Ncig Xyuas yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Shin Tay Yuan Primary Function: Kev Tsim Qauv Sab Hauv Ntawm Lub Tuam Txhab Ncig Xyuas xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Shin Tay Yuan Primary Function: Kev Tsim Qauv Sab Hauv Ntawm Lub Tuam Txhab Ncig Xyuas yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Factory materials are used. The punched-plate is immediately seen when entering the entrance. In addition to modifying the original space decoration, the design concept also comes from the screen printing. It is one of the important tools in the applique process, and it is also used in hanging partitions and indicating systems. When making ceramic decals, the utensils are stacked on wooden boards for easy operation, which is a common scene in ceramic factories, and it is transformed into the counter. The white space with white T-shirt at the entrance is like the white porcelain before the decals. The founder said: “The decals are like the printing on a white T-shirt. googoods have also extended the products to interior design, such as the table use of tiles and tableware used on site.”
- Dimensions & Packaging
- The area of the project is 272 sqm.
- Tags
- interior, space, experiential space, design, googoods, exhibition, culture
- Production Technology
- Wood, Steel, Ceramic Tile, Punched-plate, Porcelain
- Design Challenge
- Distorted space, arrangement of significant database, arrangement of the service aspect, and the future branding integration as well as early matching of strategic execution.
- Research
- The Research objective was to learn and understand the brand's spirit and essence. And how could we let everyone understand the production has not come easily and value each product.
- Inspiration
- Yingge used to be a major ceramic town in Taiwan, but it has been through the problems of population and industry relocation. Shin Tay Yuan is a 50-year-old company in Yingge. Through the revitalization program with regional characteristics design of Taiwan Design Research Institute, googoods uses a modernized space and a simplified process of communication to let the public can easily understand the ceramic decal industry, and find the professionalism of the factory, and feel the value of the product. The most important thing is that people begin to value the quality of life because of these articles for daily use.
- Project Duration
- The project started in October 2020 and was completed in January 2021 in New Taipei City, Taiwan.
- Operation Flow
- For the company introduction, we extracts several important time points and milestones through images, jumping out of the stiff performance and mechanical narrative of literal contents. There are two processes: external and internal. The external process is to allow the guests to understand and achieve communication. By simplification, infographic, and interactive installment, we hope to reduce waste of manpower and increase efficiency. The internal process is to show technical expertise, and let everyone understand the production has not come easily and value each product.
- Team Members
- Art Director: Chihong Chuang
Planning: Joy chuang
Graphic: Weichi Pai
Graphic: Hsiangchi Yang
Interior: Shouyun Fu
Interior: Yuwen Huang
Project Manager: Yuhan Hsu
Project Manager: Iju Lin - Image Credits
- googoods
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
