Beijing Winter Olympics Flagship Store Primary Function: Kev Tsim Qauv Sab Hauv Tsev Ua Lag Luam by Xiaolu Zhang

Beijing Winter Olympics Flagship Store Primary Function: Kev Tsim Qauv Sab Hauv Tsev Ua Lag Luam by Xiaolu Zhang is a highly esteemed winner of the very prestigious 2021 A' Design Award Nyiaj in Tsim Chav Sab Hauv thiab Kev Nthuav Qhia Competition Category.

NyiajSab Hauv· 2021

Beijing Winter Olympics Flagship Store Primary Function: Kev Tsim Qauv Sab Hauv Tsev Ua Lag Luam

by Xiaolu Zhang

A' Design Award Nyiaj Winner in Sab Hauv Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Beijing Winter Olympics Flagship Store Primary Function: Kev Tsim Qauv Sab Hauv Tsev Ua Lag Luam

Book Text: Beijing Winter Olympics Flagship Store yog ib qho kev tsim qauv sab hauv tsev ua lag luam uas raug tsim los rau lub khw loj thawj thawj thoob ntiaj teb rau xyoo 2022 Olympic Winter Games. Lub chaw loj 800 square meter hauv Beijing txuas kev muag khoom nrog rau lub chaw tso xov xwm siv rau kev tshaj tawm khoom tshiab thiab cov ntaub ntawv rau pej xeem. Cov kos duab installation ntawm lub qhov rooj nkag ua rau muaj kev pom zoo dua. Lub rooj hais lus thiab cov hom ntawm cej luam raug tsim los ntawm cov acrylic dawb frosted uas raug txiav ua tej daim tuab peb centimeters nrog cov ces kaum uas twb muab pleev kom ci. Cov teeb hloov xim uas tso rau tom qab acrylic tsim ib puag ncig muaj cua txias ntawm dej khov thiab daus.

The Recognition

About the A' Design Award Nyiaj

Beijing Winter Olympics Flagship Store Primary Function: Kev Tsim Qauv Sab Hauv Tsev Ua Lag Luam yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Beijing Winter Olympics Flagship Store Primary Function: Kev Tsim Qauv Sab Hauv Tsev Ua Lag Luam xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Beijing Winter Olympics Flagship Store Primary Function: Kev Tsim Qauv Sab Hauv Tsev Ua Lag Luam yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project is designed for the first global flagship store of the 2022 Olympic Winter Games. As an important promotional channel, the flagship store is both a merchandise retailer and place for spreading knowledge of the Winter Olympics, media releases and interactive communication. Dynamic and rhythmic installation art is implanted at the entrance of the store to increase visual recognition and enhance the sense of identification with the Olympic spirit.
Dimensions & Packaging: 800 square meters
Tags: Beijing Winter Olympics, flagship store design, commercial space, ice and snow design, art installation
Production Technology: The project has two major functional areas, one of which is the media release area for activities such as the release of new products of the Winter Olympics. The designer makes an art installation combining with the function of the lectern which is mainly made of white frosted acrylic material. The material is cut into 3cm thick slices whose corners are polished. In line with the pure white, blue and white, red and gold and turquoise tone of the Winter Olympics, the back of the acrylic material is embedded with four color changing lights with exterior lights doing horizontal ice scattering, so as to achieve an immersive experience.
Design Challenge: The project is a commercial space located in famous Wangfujing Street, a prosperous tourist area with extremely high cost of land. The design must not only ensure the maximum commercial benefits, but also create the atmosphere of the Winter Olympics and deepen understanding of it through the spatial division and the setting of installation art. Therefore, the difficult point of this project is how to achieve the integration of the installation art and the functional media launch area within a limited space.
Research: As the flagship store of the Winter Olympics, its differences with other stores were taken into consideration at the beginning of the design. As a commercial space, it is the most powerful link between the Winter Olympics and the general public, so the primary focus of the design is to create the affect valuation of the Winter Olympics. In the first anniversary before the start of the Winter Olympics, people generated a strong sense of mission and honor through the immersive experience of the scene of miles of ice and the light effect here. It also serves as an important promotional window for more and more people to participate in the Winter Olympics.
Inspiration: The design is inspired by the theme of the Games: joyful rendezvous upon pure ice & snow uniting the passion of hundreds of millions for winter sports; inspire the youth with the Olympic spirit. And the installation art is encouraged by the poem of Mao Zedong Snow to the tune of Qin Yuan Chun, a hundred leagues locked in ice, a thousand leagues of whirling snow. The designer highlights the magnificence of the ice and snow with layers of concave and convex texture creating a strong visual impact.
Project Duration: The project started in Beijing in October 2020 and was completed on February 4, 2021 at Wangfujing Street, Beijing as a way to welcome the first anniversary of the countdown to the Beijing 2022 Olympic Winter Games.
Operation Flow: In the flagship store, people can feel the strong atmosphere of the Winter Olympics while shopping. On the one hand, the implantation of the art installations creates a visual impact full of ice and snow. Through the setting of the lighting effect, part of the light falls on visitors and the light and shadow changes with walking, realizing an immersive experience. On the other hand, the slope in the middle of the staggered staircase is designed as a miniature of the competition areas covered with ice and snow, and the passage up and down deepens the elements of the Winter Olympics. The launch booth, as a non-negligible part, is organically integrated with the overall shape line. The line changes from the wall to the booth to the floor, staggered and smooth, which enriches the ice and snow tone, highlights the image of the 2022 Olympic Winter Games and also embodies the Olympic spirit of encouraging forging ahead.
Team Members: Zhangxiaolu
Huangzhihong