Smart City Kev Tsim Qauv Chaw Nthuav Qhia by Michele Berdugo

Smart City Kev Tsim Qauv Chaw Nthuav Qhia by Michele Berdugo is a highly esteemed winner of the very prestigious 2021 A' Design Award Kub in Tsim Chav Sab Hauv thiab Kev Nthuav Qhia Competition Category.

KubSab Hauv· 2021

Smart City Kev Tsim Qauv Chaw Nthuav Qhia

by Michele Berdugo

Client: Promarket Group

A' Design Award Kub Winner in Sab Hauv Category

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Verified Award Winner

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Smart City Kev Tsim Qauv Chaw Nthuav Qhia

Smart City yog ib qho kev tsim qauv chaw nthuav qhia uas tau tsim rau ib lub rooj nthuav qhia thiab rooj sab laj txog kev tsim kho tshiab hauv nroog thoob ntiaj teb uas muaj nyob rau hauv Tel Aviv, Israel. Qhov kev tsim qauv no npog thaj tsam 3000 square meters thiab muaj xws li ib chav sau npe, ib chav so rau VIP, cov chav sib ntsib ua lag luam, cov theem sab laj thiab ib qho chaw ua koob tsheej gala. Lub tswv yim yog los ntawm ib lub nroog sawv ntsug siab tshaj plaws saum lub ntiaj teb uas muaj kev loj hlob ua nroog ntau zuj zus. Cov khoom dai thiab cov duab geometric yog tsim los ntawm aluminum, plexiglass thiab ntxaij hlau kom lub ceev tsis hnyav. Cov ntaub pua plag luam duab, cov thawv teeb thiab cov kev teeb tsa nroj tsuag ntsuab ua kom qhov chaw tiav zoo nkauj.

The Recognition

About the A' Design Award Kub

Smart City Kev Tsim Qauv Chaw Nthuav Qhia yog tus yeej ntawm A' Design Award Kub, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim qib ib, zoo kawg nkaus thiab tshwj xeeb. Cov neeg yeej Kub yog cov khoom tsim tshiab heev, pom deb heev thiab ci ntsa iab uas qhia txog kev txawj ntse, kev txawj thiab lub zog ntawm cov kws tsim qauv. Smart City Kev Tsim Qauv Chaw Nthuav Qhia xav tias yuav yog ib qho kev tsim uas tau txais kev qhuas ntau, tsim kev nyiam tshiab thiab loj uas ua rau muaj nqi tsis tau muaj dua. Cov qauv tsim yeej A' Design Award Kub no yog ib qho haujlwm zoo kawg nkaus thiab muaj kev hwm uas pab tau ntau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Smart City Kev Tsim Qauv Chaw Nthuav Qhia ua rau muaj kev xav tau heev, txhawb kev mob siab, txhawb kev tsim tshiab thiab ua rau peb xav tsis thoob.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design project was related to the annual international Municipal Innovation Exhibition and Conference focusing on areas pertaining to smart cities- innovation, environmental issues and approaches to urban planning, transportation etc.
The design brief aimed to create an experience on 3000m2 where the visitor would be embarked to discover an innovative approach of the city.
The theme around sustainability and innovation stamped the concept and design in the registration hall, the vip lounge, the b2b meeting rooms, the conferences stages and the Gala event venue.
Dimensions & Packaging: Wood, printed canvas wall, on which we attached 3 D cut out letters framed by led lights, formed the background of the registration and self registration desks.
80 light boxes, printed and personalized with 8 graphic styles, made out of reusable aluminum
300 neon tubes light
Led stripe lights, acrylic panels, metal section structure, digital print, wall stickers, printed and personalized floor carpet,one designed stage,
greenery, flowers, vases, decorative objects.
Tags: fair, exhibition, installation, designer, organizer, smartcity, trade
Production Technology: In order to avoid heavy weight hanging, materials like Aluminum, plexiglass, mesh, were used to create all hanging and geometric elements. The furniture, props, lighting and LED screens were hired. Personalized and printed carpets covered the exhibition hall flooring. Installations made out of greenery and vegetal were spread out all over. Extra-large size decorative gates as well as 3D letters were made out of thick printed cardboard. Aesthetic and modern floral compositions completed the decoration in the conference halls and VIP lounge.
Design Challenge: The most challenging part was finding a design concept different from any previous design concept used for this fair. The most important aspect was the design had to heighten the public perception and awareness of the MUNIEXPO.One additional challenge was to find the right materials which would help us create the vision of the design accurately without being neither too heavy nor too expensive, so they can pass all authorizations.
Research: The research began with analyzing innovation and news of the moment around the city of tomorrow, smart city, sustainability etc.
The design was intended to drive the visitor into the city of tomorrow he came to discover through the different showcases, international developers and product representatives. To relate the theme to this industry, series of settings were built under the vertical city concept for the exhibition treatment. Selected colors, textures and lighting elements were used to refer to the innovative/futuristic and ecologic side of the project.
Inspiration: Inspiration for the MUNIEXPO design concept derived from the topic of innovation pertaining to Smart Cities. This led us to creating a 3D design to stimulate the imagination of the visitor with the feeling of finding himself in a city of tomorrow.
Land is becoming scarce as the world's population grows and environmental changes shrink the amount of livable space on Earth. Build up seems to be a solution for Sustainable Living, hence Vertical city above an increasing urbanized world.
Project Duration: The project duration was 4 months from initial briefing to onsite completion. It was launched on the 18th of February 2020 and ran for 3 days. Only 2 days were allowed for the move in and onsite set up. MUNIEXPO was located at the Tel Aviv Fairground in Tel Aviv, Israel.
Operation Flow: The flow starts with a modern registration and welcoming hall, where led light designs, decorative gates and large size installations were spread out to draw the attention of the visitor. Inside the exhibition hall dramatic lighting and interactive experiences enabled a heightened visual story telling experience. A hall for speakers with a mix of urban sustainable and futuristic look was accessible from the exhibition space.
The second floor was reachable from the welcome hall.
Team Members: Yaniv Fogel
Assaf Avivi
Vladi Brodetski
Image Credits: Image #1: Marvin Chicheportiche, MUNIEXPO, 2020
Image #2: Marvin Chicheportiche, MUNIEXPO, 2020
Image #3: Marvin Chicheportiche, MUNIEXPO, 2020
Image #4: Gadi Siera, MUNIEXPO, 2020
Image #5: Marvin Chicheportiche, MUNIEXPO, 2020