NewForm Primary Function: Chaw Nthuav Qhia Khoom los ntawm Huainan Jia and Jian Zhu

Qhov qauv tsim NewForm Primary Function: Chaw Nthuav Qhia Khoom los ntawm Huainan Jia and Jian Zhu yog tus yeej muaj nqis heev ntawm qhov khoom plig 2022 A' Design Award Nyiaj hauv Pawg Sib Tw Tsim Chav Sab Hauv thiab Kev Nthuav Qhia.

NyiajSab Hauv· 2022

NewForm Primary Function: Chaw Nthuav Qhia Khoom

los ntawm Huainan Jia and Jian Zhu

Tus Neeg Siv: Farnear International Design Center

Tus Yeej A' Design Award Nyiaj hauv Pawg Sab Hauv

14,200

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #126097

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog NewForm Primary Function: Chaw Nthuav Qhia Khoom

NewForm yog ib qho chaw nthuav qhia khoom sab hauv rau ib lub npe khoom siv chav dej ntawm Ltalis, uas dav 224 mem vuas ncab (square meters) nyob rau hauv Shanghai. Cov qauv tsim ua raws li lub tswv yim ntawm lub npe uas hais txog qhov chiv keeb los ntawm ntuj tsim. Daim phiaj thiab txoj kev mus rau cov neeg tuaj saib yog raws li kev sib hloov ntawm qhov pom kev thiab qhov tsaus ntuj, faib lub khw ua ntau qhov chaw sib txuas. Ib chav uas kheej kheej muaj ib qho khoom kos duab dai tseg hu ua Kev Seev Cev ntawm Dej, uas zoo li ib nqho dej rau hauv qhov pom kev. Ib qho qhov rai me me uas kheej hau uas muaj cov ntoo tsob paj hlaub Suav ua ncauj qhib rau ib qho tebchaws ciaj sia. Ib daim phab ntsa ntsuab tsaus thiab cov nroj tsuag ntsuab khiav mus thoob thaj chaw nthuav qhia, qhov chaw uas cov khoom raug nthuav qhia rau hauv ntau yam chaw.

Qhov Lees Paub

Txog A' Design Award Nyiaj

NewForm Primary Function: Chaw Nthuav Qhia Khoom yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. NewForm Primary Function: Chaw Nthuav Qhia Khoom xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. NewForm Primary Function: Chaw Nthuav Qhia Khoom yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: NewForm is a top Italian bathroom product brand. This case integrates the product itself and the core concept of the brand, "originated from nature", into the design of the store, so as to give the limited space a sense of art and artistic conception, while displaying the functions of the products. The plane layout and foot traffic of the space are derived from the alternation between "light and dark". The designer separates the store into multiple spaces of alternating levels of light and shade, which breaks the traditional retail store model.
Qhov Loj & Ntim: The area is 224 sqm.
Cov Ntsiab Lus: Nature, Exhibition, Display, Retail, Bathroom
Thev Naus Laus Zis Tsim Khoom: Starting with the NewForm products as design elements, the circular space houses an art installation by the name of "Dance of Water", which, hanging overhead, looks like a drop of water under the lamplight, while the dancing black lines try to break the spatial boundary. The small arched window is added with Chinese bamboo elements, to become a living landscape painting and a window for the interchange of Chinese and Italian cultures.
Kev Sib Tw Tsim Qauv: The difficulty lies in the limited space. The space needs to contain more series of products to display, but also to make the space "vast" so as to let people feel the mood. What's more, the space needs to present a full range of experience in the visual, audio, touch, and other sensory level.
Kev Tshawb Fawb: The space on the right side of the entrance is cultivated into a mechanical atmosphere with the Park series of products. The dim lights enhance the depth and thickness of the space. The wall of Italian handmade ceramic tiles enriches the display form of the products, providing customers with diversified collocation and combination solutions.
Kev Txhawb Siab: The core concept of the newform brand products is derived from nature. The idea of "the power of nature" suddenly came into the designer's mind, such as the tremendous power of the waterfall, the clarity of the babbling brook, and the mysterious and adventurous treasure hunt in the jungle. This is how the new brand space image started to be inspired.
Lub Sij Hawm Ua Hauj Lwm: The project started in December 2019 in Shanghai and finished in April 2020 in Shanghai.
Txheej Txheem Ua Hauj Lwm: The space on the right side of the entrance is cultivated into a mechanical atmosphere with the Park series of products. The dim lights enhance the depth and thickness of the space. The wall of Italian handmade ceramic tiles enriches the display form of the products, providing customers with diversified collocation and combination solutions. The dark green wall, going perfectly with green plants, runs through the art gallery, where art furnishings of great vitality keep a dialogue in a forest.
Cov Tswv Cuab Pab: Jia Huainan
Zhu Jian
Kev Qhuas Duab: Image #1: Photographer Chuan He, newform, 2020.
Image #2: Photographer Chuan He, newform, 2020.
Image #3: Photographer Chuan He, newform, 2020.
Image #4: Photographer Chuan He, newform, 2020.
Image #5: Photographer Chuan He, newform, 2020.