Bay Tshuaj Pleev Ib Ce Khw Muag Khoom los ntawm SIG Design

Qhov qauv tsim Bay Tshuaj Pleev Ib Ce Khw Muag Khoom los ntawm SIG Design yog tus yeej muaj nqis heev ntawm qhov khoom plig 2022 A' Design Award Hlau hauv Pawg Sib Tw Tsim Chav Sab Hauv thiab Kev Nthuav Qhia.

HlauSab Hauv· 2022

Bay Tshuaj Pleev Ib Ce Khw Muag Khoom

los ntawm SIG Design

Tus Neeg Siv: Sephora

Tus Yeej A' Design Award Hlau hauv Pawg Sab Hauv

10,229

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #127738

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Bay Tshuaj Pleev Ib Ce Khw Muag Khoom

Cov cim dub thiab dawb kab txaij ntawm Sephora tau siv los ua qhov pom kev pom los coj cov neeg khiav dej num thiab coj tau kev paub zoo dua rau cov neeg siv khoom. Lub qhov muag tsis pom kev thiab cov kab sib txuas ntawm cov nthwv dej ua rau Sephora bay, uas ua rau muaj qhov sib txawv ntawm qhov pom. Cov kab ntawm cov kab dub thiab dawb yog txuas mus rau sab hauv ntawm qhov chaw, yog li tsim ib qho kev qhia pom ntuj.

Qhov Lees Paub

Txog A' Design Award Hlau

Bay Tshuaj Pleev Ib Ce Khw Muag Khoom yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Bay Tshuaj Pleev Ib Ce Khw Muag Khoom xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Bay Tshuaj Pleev Ib Ce Khw Muag Khoom tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Sephora is known as the global authority on cosmetics retail, hoping to give customers free access to the full range of products. The iconic black and white stripes of Sephora were used as a visual focus to guide the flow of people and bring a better consumer experience. Since the store is located in Houhai area of Nanshan District, Shenzhen, the concept of Bay was added to echo its location.
Qhov Loj & Ntim: The project space is 424 ㎡.
Cov Ntsiab Lus: cosmetics retail space, bay, stripes, consuming experience
Thev Naus Laus Zis Tsim Khoom: Desktop research and Market research were adopted to understand the requirement of target customers and competitors.
Kev Sib Tw Tsim Qauv: While designing the space artistically with memory points and allow consumers to easily access consumer goods at the same time.
Kev Tshawb Fawb: Methods: Internet research, offline market research of the similar category
Results and Insights: The same category of brands and spaces have a homogenization trend, which is hard for customers to distinguish between different brands. Then we explore the location as our concept to strengthen the bond with customers.
Kev Txhawb Siab: Because the store was located in the Houhai area of Nanshan, Shenzhen, the concept of the bay was added to echo its location. The iconic black and white stripes of Sephora are extended into the space to form a natural visual guide. And use the ceiling shape of the space to extend the lines to the floor bricks. The optical illusion and the linear composition of waves form a Sephora bay, creating a different visual experience.
Lub Sij Hawm Ua Hauj Lwm: The project started in Jan 2019 and finished in May 2019.
The project located in the mixc, 2888 Keyuan South Road, Nanshan District, Shenzhen.
Txheej Txheem Ua Hauj Lwm: /
Cov Tswv Cuab Pab: Creative director：Lei Gao
Interior design：Lei Gao, Ya Wang
Rendering：Weizhou Jiang
Kev Qhuas Duab: Image #1-image #5 Photographer ：Lerong Huang