Fantasy Factory Khw Muag Khoom by SIG Design

Fantasy Factory Khw Muag Khoom by SIG Design is a highly esteemed winner of the very prestigious 2022 A' Design Award Kub in Tsim Chav Sab Hauv thiab Kev Nthuav Qhia Competition Category.

KubSab Hauv· 2022

Fantasy Factory Khw Muag Khoom

by SIG Design

Client: Nayuki

A' Design Award Kub Winner in Sab Hauv Category

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Verified Award Winner

Verify Award Status for #127744

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Colors

The Design

About Fantasy Factory Khw Muag Khoom

Lub Hoobkas fantasy nrog rau ntawm qhov chaw ci ua lub hauv paus muag khoom, koom ua ke tshuaj yej, khw muag khoom, khoom plig IP, thiab bar sectors los tsim ib lub khw muag khoom muaj ntau yam haujlwm. Lub tswv yim tsim FTY tau muab rho tawm los ntawm Hoobkas. F sawv rau Fair. Rau cov neeg khiav dej num loj thiab cov khoom lag luam nplua nuj, qhov chaw tau npaj rau hauv txoj kev lag luam. T yog lub sijhawm. Cov xim ntawm lub khw yog muab rho tawm los ntawm cov xim hloov ntawm lub ntuj, implying lub sij hawm hloov ntawm ib hnub. Y hais txog Koj (cov neeg siv khoom). Qhov sib txawv Koj nyob rau hauv daim iav yog txuas mus rau lub multi-dimensional sib tham sib ntaus ntawv.

The Recognition

About the A' Design Award Kub

Fantasy Factory Khw Muag Khoom yog tus yeej ntawm A' Design Award Kub, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim qib ib, zoo kawg nkaus thiab tshwj xeeb. Cov neeg yeej Kub yog cov khoom tsim tshiab heev, pom deb heev thiab ci ntsa iab uas qhia txog kev txawj ntse, kev txawj thiab lub zog ntawm cov kws tsim qauv. Fantasy Factory Khw Muag Khoom xav tias yuav yog ib qho kev tsim uas tau txais kev qhuas ntau, tsim kev nyiam tshiab thiab loj uas ua rau muaj nqi tsis tau muaj dua. Cov qauv tsim yeej A' Design Award Kub no yog ib qho haujlwm zoo kawg nkaus thiab muaj kev hwm uas pab tau ntau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Fantasy Factory Khw Muag Khoom ua rau muaj kev xav tau heev, txhawb kev mob siab, txhawb kev tsim tshiab thiab ua rau peb xav tsis thoob.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The fantasy factory of Nayuki is located in Shenzhen, With on-site baking as the core selling point, it integrates tea, retail, IP gifts, and bar sectors to create a multi-functional factory store that provides baking, leisure, tasting, and experience.
Dimensions & Packaging: Project area is 1100m²
Tags: multifunctional space, factory store, retail, fair, baking
Production Technology: Many market research was carried out about target market and similar retail stores.
Design Challenge: a.The manufacture and installation of the Bar ceiling.
b.How to integrate different functional areas (baking, tea, bar, retail, gift area) in the design and show them in the full-time business model.
Research: Type of Research: Market research
Research Objectives: different types of factory store, retail store
Methodology: desktop survey , site visit
Insights: since there are many traits of the brand, we choose 4 traits: rich product categories, big area, full time period, large flow of people to present.
Inspiration: The idea FTY was extracted from factory. F stands for Fair. For large flow of people and rich product categories, the space was planned in the way of a market.T stands for Time. Inspired by the SKY series of photography by ERIC CAHAN, the color is extracted from the color changes of the sky, implying time changes of a day. Y refers to You (customers). To emphasize the relationship between customers and Nayuki Space. Different You in the mirror is extended to the multi-dimensional interactive device.
Project Duration: The project started in May 2019 in Shenzhen and finished in November 2019 in Shenzhen.
Team Members: Creative director：Ray Lee
Interior design：Jiajia Wu
Rendering：yinhui Gu, Hongrong Zhang
Project management：Jing Lee
Image Credits: Image#1-Image#5 photographer: Nayuki, 2019