Blue Frog Bar Thiab Tsev Noj Mov los ntawm SIG Design

Qhov qauv tsim Blue Frog Bar Thiab Tsev Noj Mov los ntawm SIG Design yog tus yeej muaj nqis heev ntawm qhov khoom plig 2022 A' Design Award Hlau hauv Pawg Sib Tw Tsim Chav Sab Hauv thiab Kev Nthuav Qhia.

HlauSab Hauv· 2022

Blue Frog Bar Thiab Tsev Noj Mov

los ntawm SIG Design

Tus Neeg Siv: Blue Frog

Tus Yeej A' Design Award Hlau hauv Pawg Sab Hauv

19,745

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #127951

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Blue Frog Bar Thiab Tsev Noj Mov

Blue Frog muab zaub mov ci thiab cocktails. Tus qauv tsim yuav tsum tau ua kom pom cov yam ntxwv ntawm Asmeskas kev coj noj coj ua niaj hnub no. Txhawm rau tsim qhov chaw qhib thiab pub dawb kom tau raws li cov xwm txheej sib txawv, cov neeg siv khoom tuaj yeem muaj kev lom zem noj mov. Qhov tshwj xeeb 100 txhaj tshuaj kab lis kev cai coj kev zoo siab thiab kev sib tw rau cov neeg siv khoom. Yog li ntawd, lub bar yog qhov chaw pom kev zoo siab rau txhua qhov chaw. Ntau yam ntaub ntawv, ntau txheej duab thiab kos duab kho kom zoo nkauj tau txais yuav los tsim qhov chaw zoo.

Qhov Lees Paub

Txog A' Design Award Hlau

Blue Frog Bar Thiab Tsev Noj Mov yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Blue Frog Bar Thiab Tsev Noj Mov xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Blue Frog Bar Thiab Tsev Noj Mov tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Blue Frog is providing grilled food and cocktails. The design needs to show modern American cultural features. Create an open and free space to meet different social situations, then consumers can have an enjoyable dining experience. The unique 100 shots culture brings excitement and challenge to customers. Therefore, the bar is the visual center to transmit excitement to the entire space. Various materials, multi-layered shapes and art decoration are adopted to create a high-quality space.
Qhov Loj & Ntim: The project area is 404 sqm.
Cov Ntsiab Lus: restaurant, bar, Modern American, artworks
Thev Naus Laus Zis Tsim Khoom: Desktop research and on-site market research.
Kev Sib Tw Tsim Qauv: The shopping mall where the project is located is very crowded and competition is fierce. Competitor shops are located in the upper reaches of the flow, and the cost of store decoration is high. How to attract consumers' attention while strictly controlling costs is a big challenge.
Kev Tshawb Fawb: Type of Research: Internet research, offline market research of competitors.
Research Objectives: Blue frog, other western restaurants and bar, and stores in the same shopping mall.
Participants: Chunhai Du, Honghui Shen
Insights: Young people would like space which can meet their demands of various social situations. The brand has [100shots]wall to make the connection with customers.
Kev Txhawb Siab: Blue Frog is a western food brand with typical American culture. But the brand image is aging and cannot attract young consumers. Through market research and brand culture analysis, SIG Design extended the concept to: enjoyable，exciting and quality. In order to build an open space that meets many social situations and pass the excitement of 100 shots spirit, a variety of materials, shapes and artworks are utilized to create a quality space.
Lub Sij Hawm Ua Hauj Lwm: The project located in Nanjing IST started in July 2020 and finished in December 2020.
Txheej Txheem Ua Hauj Lwm: /
Cov Tswv Cuab Pab: Creative director: Ray Lee
Interior designers: Chunhai Du, Honghui Shen
Graphic designers:Fangting Zhong
Rendering: Yinhui Gu
Kev Qhuas Duab: Image #1-#5 photographer: Nick Sing