Whoatemytofu Typeface los ntawm Yuntong Sun

Qhov qauv tsim Whoatemytofu Typeface los ntawm Yuntong Sun yog tus yeej muaj nqis heev ntawm qhov khoom plig 2022 A' Design Award Tooj hauv Pawg Sib Tw Tsim Zej Tsoom.

ToojZej Tsoom· 2022

Whoatemytofu Typeface

los ntawm Yuntong Sun

Tus Neeg Siv: Yuntong Sun

Tus Yeej A' Design Award Tooj hauv Pawg Zej Tsoom

39,448

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #127987

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Whoatemytofu Typeface

Whoatemytofu yog ib qho project social design tsim los ntawm ib qho typeface open-source hu ua The Tofu Type. Lub npe no hais txog ib zaj paj huam Suav uas siv txoj kev noj tofu los ua ib qho piv txwv rau kev cheem tsum kev sib deev. Cov ntawv tsim los ntawm txoj kev txiav tofu, thiab cov chaw qhib (negative spaces) qhia txog cov khoom uas raug txiav. Qhov project no tseem muaj ib pawg poster thiab ib lub website concept. Cov neeg mus xyuas tuaj yeem sau cov lus mob siab uas lawv tau hnov thaum raug kev cheem tsum, thiab tau txais ib daim poster los qhia rau ntawm social media nrog ib lo lus hashtag. Lub typeface no tuaj yeem download tau dawb. Lub hom phiaj yog muab ib lub suab rau cov neeg raug tsim txom thiab pab kom lawv muaj kev sib koom siab ua ke.

Qhov Lees Paub

Txog A' Design Award Tooj

Whoatemytofu Typeface yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Whoatemytofu Typeface xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Whoatemytofu Typeface ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Invoking the metaphorical concept of eating tofu, this Project created an open type font design inspired by Tofu. In combination with the influence of social media hashtags and came up with the #whoatemytofu headline and web production poster concept. We aim to use the power of Typography to offer people a new possibility to fight against sexual harassment and make them feel that they are not alone.
Qhov Loj & Ntim: Poster, 1350px*1080px
Cov Ntsiab Lus: against sexual harassment, Typeface design, Website concept design, Protest, Social Media
Thev Naus Laus Zis Tsim Khoom: In order to make the whole project highly recognizable, the font design, the poster and the web design were all designed around the element of Tofu. I designed an open-source typeface design for this project, called The Tofu Type, which was also one of the most important parts of the project. Since fonts have always played an important role in protests, more and more designers have designed open-source fonts for social movements. The idea of this typeface design is derived from the process of cutting tofu and the shape of the negative space of the letters was obtained by the process of cutting tofu.
Kev Sib Tw Tsim Qauv: The research challenges of the project are threefold. First is the font design. Like Tofu's typeface design, this form connects the material and spiritual worlds, it is like a symbol, is a sense of connectedness that is empowering. The type design process is a big challenge as it requires not only constantly improving the readability of fonts, but also making them look like tofu. Next is the interaction and visual design of the website, Although it is only a concept design, the overall web design is already very well developed, such as how users input, how to get the poster, the design of static and dynamic posters, how to download and use TOFU TYPE, etc. Lastly, I researched and investigated the social issue of sexual harassment, and I went through a long process of interviews and research before designing the project.
Kev Tshawb Fawb: I interviewed dozens of people who had experienced sexual harassment before the design began. In addition to blatant acts of sexual harassment, there are also many acts in life that are not easily recognized and are easily overlooked, making it difficult to defend the rights of victims. Unlike the usual forms of protest, this project connects people to fight against sexual harassment through an extraordinary design by collecting and exposing the hurtful words used in sexual harassment.
Kev Txhawb Siab: "Eating Tofu" is a Chinese proverb and a metaphor for sexual harassment. WhoAteMyTofu is inspired by this metaphor and it is aims to arouse people's curiosity and attract more attention. Graphic design as well as typography can be a tool for social change. As a woman myself, I think this project is not only a visual design support for victims of sexual harassment and a new way for them to fight against it. It is also a platform for them to speak out and feel united: You are not alone.
Lub Sij Hawm Ua Hauj Lwm: The project is my graduation project and will be completed at Bauhaus University Weimar in March 2021.
Txheej Txheem Ua Hauj Lwm: Users can enter hurtful words they have heard when they were being sexually harassed on the "Make your own poster" page and get a designed poster that they can share on their social media, tagging the hashtag#WhoAteMyTofu. Users can also download and use the tofu typeface design for free on the site, which is also inspired by the Chinese metaphor for Eating Tofu.