Scratch Cave Miv Khawb by Gloguu is a highly esteemed winner of the very prestigious 2022 A' Design Award Kub in Tsim Khoom Tu Tsiaj, Khoom Ua Si Tsiaj, Khoom Siv thiab Khoom Rau Tsiaj Competition Category.

KubKhoom Tu Tsiaj· 2022

Scratch Cave Miv Khawb

by Gloguu

Client: Gloguu

A' Design Award Kub Winner in Khoom Tu Tsiaj Category

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Verified Award Winner
Verify Award Status for #128222

View at A' Design Award Press Release Award Badge

Colors

The Design

About Scratch Cave Miv Khawb

Scratch Cave yog cov rooj tog me me. Cov neeg thiab miv tuaj yeem tsim lawv tus kheej txoj kev ua si. Nws kev tshoov siab los ntawm kev xav ntawm qhov xwm txheej thaum yau uas tib neeg tuaj yeem tso nws zoo li lub ces kaum khoom ua si thiab koom nrog hauv cov txheej txheem ntawm kev ua si. Siv cov khoom siv ntuj tsim thiab cov duab arc choj los ua kom lub ntuj xav ntawm miv txog roob, qhov tsua, thiab kev nkag siab ntawm kev ruaj ntseg. Nws muaj rau lub sijhawm ntawm qhov khawb ntawm qhov dog dig miv khawb, ncua kev pab cuam lub neej thiab txo cov khib nyiab. Lub thawv ntim khoom yog tsim los rov siv dua, uas txuas ntxiv lub rooj zaum miv ua haujlwm.

The Recognition

About the A' Design Award Kub

Scratch Cave Miv Khawb yog tus yeej ntawm A' Design Award Kub, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim qib ib, zoo kawg nkaus thiab tshwj xeeb. Cov neeg yeej Kub yog cov khoom tsim tshiab heev, pom deb heev thiab ci ntsa iab uas qhia txog kev txawj ntse, kev txawj thiab lub zog ntawm cov kws tsim qauv. Scratch Cave Miv Khawb xav tias yuav yog ib qho kev tsim uas tau txais kev qhuas ntau, tsim kev nyiam tshiab thiab loj uas ua rau muaj nqi tsis tau muaj dua. Cov qauv tsim yeej A' Design Award Kub no yog ib qho haujlwm zoo kawg nkaus thiab muaj kev hwm uas pab tau ntau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Scratch Cave Miv Khawb ua rau muaj kev xav tau heev, txhawb kev mob siab, txhawb kev tsim tshiab thiab ua rau peb xav tsis thoob.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Scratch Cave is a small cat furniture. People and cat can create their own way of playing. People can place it like a toy corner and participate in the process of playing.
Using natural materials and modular design, try to awake the nature instinct of cats. Cave instinct is the act to search for security in the genes of cats, so the shape of the product is like an arch bridge or a cave. It has six times the scratch area of the ordinary cat scratchers, extending the service life and reducing the garbage.
Dimensions & Packaging: Width 680mm x depth 310mm x height 350mm;
The packing box is 700mm x depth 330mm x height 355mm.
The box body is designed to be reused, which extends the cat sofa function as an accessory.
The sizes of large, medium and small are designed for novice kitten families, single cat families and multi cat families respectively, and can also be used in combination.
Tags: Pet, Home, modularization, environmental protection, childishness
Production Technology: The whole design is made of degradable and renewable environmental protection materials. Felt and paper are taken from nature. In the design of series derivative products, we use wood as a derivative material, which can replace the inner core for reuse. We hope to reduce the use of plastic in pet products through more natural materials.
Design Challenge: In the process of development, supply chain is a difficult part. We need to achieve the design within a reasonable cost and adhere to use environmentally friendly materials. Cat scratcher is a consumable with a single function in Chinese market, and such a large arc has not appeared yet, which makes the cost difficult to reduce. In our current pet industry environment, there is also a common problem of plagiarism. So we have taken some measures such as applying for a patent, besides, we also designed the reusable packaging to make the packaging and the product combine as a complete work, which resists plagiarism to a certain extent.
Research: In China's fast-growing pet consumer market, there is a gap in consumer demand.
The object of our research is the pet, also the pet owners. We want to strengthen the emotional connection between the two through the concept of product communication. After reading the Pet Handbook and Pet Design, we are inspired by the pet perspective and come to the conclusion that pet furniture must be able to resonate with human emotions. Based on the cat's height, jumping height, habits, preferences and other aspects, we worked out the current product form. We hope to use interesting and good design to influence people's life through pet.
Inspiration: The inspiration for Scratch Cave comes from the imagination of nature in childhood. We hope that cats and owners could share the innocent happiness together.
The pet market in China is growing rapidly, with twenty-seven million cat owners and one point eight cats per capita. Young and highly educated consumers list the confusion quality of pet products and the impact of owning pets on the family environment as the top three pain points. To deal with these problems, the Scratch Cave is designed to improve the life quality for people living with cats.
Project Duration: The project has been launched in Shanghai in December 2020 and completed in Shanghai in May 2021, and will be commercialized in China by the end of July 2021.
Operation Flow: Modular designed pieces composed an imaginative cave space, allowing varies ways to play. The arch surface is like tree-trunk in texture and radian. The cat can lie on the top lazily, or stand on the top looking at his territory; running out of the hiding cave, or leaping the hill.
Scratch cave free up more floor space to eliminates dirty corners, lightens the housework burden.
The packaging box is designed to be reused. Users can cut it by hand and assemble it into a bracket easily. And then it can be combined with the product to form a cat sofa.
Patents: Patented. 202130432628.X. Shanghai Xianchan Pet Supplies Co., Ltd
. 2021. Shanghai Municipal Higher People's Court.
Patented. 202130432627.5. Shanghai Xianchan Pet Supplies Co., Ltd. 2021. Shanghai Municipal Higher People's Court.
Copyrights belong to Shanghai Xianchan Pet Supplies Co., Ltd, 2021.
Trademark (2021) Shanghai Xianchan Pet Supplies Co., Ltd
Team Members: Xinran Du
Yuanyuan Lv
Yue Zhao
Bo Wang
Image Credits: Image #1: Photographer Yu Zhang, Scratch Cave, 2021
Image #2: Creator Xinran Du, Scratch Cave, 2021
Image #3: Photographer Yue Zhao, Cat-sofa, 2021
Image #4: Creator Xinran Du, Modular design, 2021
Image #5: Photographer Yu Zhang, Scratch Cave, 2021