Fragrance Gallery Kev Tsim Qauv Sab Hauv rau Kev Muag Khoom los ntawm Yuan Jiang and Chen Song

Qhov qauv tsim Fragrance Gallery Kev Tsim Qauv Sab Hauv rau Kev Muag Khoom los ntawm Yuan Jiang and Chen Song yog tus yeej muaj nqis heev ntawm qhov khoom plig 2022 A' Design Award Nyiaj hauv Pawg Sib Tw Tsim Chav Sab Hauv thiab Kev Nthuav Qhia.

NyiajSab Hauv· 2022

Fragrance Gallery Kev Tsim Qauv Sab Hauv rau Kev Muag Khoom

los ntawm Yuan Jiang and Chen Song

Tus Neeg Siv: SODA Architects

Tus Yeej A' Design Award Nyiaj hauv Pawg Sab Hauv

17,636

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #128567

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Fragrance Gallery Kev Tsim Qauv Sab Hauv rau Kev Muag Khoom

Fragrance Gallery yog ib qho chaw sab hauv rau kev muag khoom rau ib lub npe tshuaj tsw qab hauv nroog Beijing, uas dav txog 314 mem vuaj. Lub chaw no raug tsim los ua ib lub chaw tso duab kos duab (art gallery) es tsis yog ua ib lub khw muag khoom li qub. Lub qhov rooj nkag raug tsim los ntawm kwvlam 5,000 lub raj tshuaj tsw qab uas rov siv dua, ua ib lub qauv media uas hloov xim nruab hnub thiab hmo ntuj. Hauv lub tsev tseem loj, ib lub npoo nkhaus uas ntev 20 mem carries cov duab digital ntawm cov txheej txheem tshuaj tsw qab thiab cov ntaub ntawv txog keeb kwm thiab cov khoom siv nyoos. Qhov kev tsim qauv no muab cov yam pom ntawm qhov muag, suab, tsw qab thiab cov yam sib cuam tshuam los sib xyaw ua ke, thiab coj cov neeg tuaj xyuas mus taug ib txoj kev ncig xyuas uas lawv tus kheej coj tau.

Qhov Lees Paub

Txog A' Design Award Nyiaj

Fragrance Gallery Kev Tsim Qauv Sab Hauv rau Kev Muag Khoom yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Fragrance Gallery Kev Tsim Qauv Sab Hauv rau Kev Muag Khoom xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Fragrance Gallery Kev Tsim Qauv Sab Hauv rau Kev Muag Khoom yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: The design concept of the media space is not simply to integrate multimedia into the planning of the space but more to explore new approaches to design. The fragrance retail space is ultimately presented as an art gallery, breaking the traditions of the sales environment. SODA offers customers a multi-dimensional experience of fragrance through visual, auditory, olfactory senses, and interactive experiences.
Qhov Loj & Ntim: 314 Square Meters
Cov Ntsiab Lus: Media space, Media integrated store, Digital installation, Fragrance gallery
Thev Naus Laus Zis Tsim Khoom: The primary material of the media entrance is the brand's perfume bottles. This entrance is constructed of around 5,000 recycled perfume bottles. The bottles perform an implicit reflection of the brand's image and a surprise to the customers. Ultimately, the used perfume bottles represent a memory, an emotion, an experience, and a sensual connection between users and the brand.
Kev Sib Tw Tsim Qauv: How to reasonably design the experience circulation and create a reasonable tour rhythm was the key in our design process.

The challenges we tackled are
How to invite customers to settle down and get to know the products,
How to guide people to participate in the interaction,
How can surprises discovery continue,
How to promote guests to take pictures and share

The final showroom meets the above requirements and at the same time achieves a promising communication result.
Kev Tshawb Fawb: We studied the display methods of various perfume stores and the experience of museums, in accordance with the brand's characteristics of subverting tradition and fashion. We designed an exclusive experiential space for the brand, guiding consumers to understand the history and product characteristics during the exhibition and self-guided tour, contributing to the improvement of product sales.
Kev Txhawb Siab: This project made a breakthrough in the design of tangible smell experience. Unlike the traditional commercial spaces, whose primacy were visual experience at scale, VIVINEVO fragrance art gallery focus on the customers smell experience, which brought up the following questions,
How to provide an olfactory experience,
How to combine smell and vision and,
How to provide sensory experiences other than smell and vision.
Lub Sij Hawm Ua Hauj Lwm: The project started in August 2019 and finished in October 2020 in Beijing.
Txheej Txheem Ua Hauj Lwm: The entrance,
SODA language,a physical pixel installation.
The designer collected 5000 perfume bottles and made a media structure out of them. The entrance is turned out into a colors-changing media that keeps rendering the atmosphere day and night.

The main hall, a 20m length irregular curved surface with digital projection. The projected changing perfume texture renders the atmosphere of the space. The projected information adds another layer on the texture and the exhibition, delivering the related knowledge of perfume to the customers, such as history and raw materials.
Cov Tswv Cuab Pab: Lead Designer: Jiang Yuan and Song Chen
Space and Digital Design Team: Chen Fei
Kev Qhuas Duab: Video Artist: Wang Ying
Photo Credits: Chen Xiyu
Video：He Hui