Secret Exhibition Chav Tsev Teeb Tsam Khoom Muag los ntawm Yuan Jiang and Chen Song

Qhov qauv tsim Secret Exhibition Chav Tsev Teeb Tsam Khoom Muag los ntawm Yuan Jiang and Chen Song yog tus yeej muaj nqis heev ntawm qhov khoom plig 2022 A' Design Award Hlau hauv Pawg Sib Tw Tsim Chav Sab Hauv thiab Kev Nthuav Qhia.

HlauSab Hauv· 2022

Secret Exhibition Chav Tsev Teeb Tsam Khoom Muag

los ntawm Yuan Jiang and Chen Song

Tus Neeg Siv: SODA Architects

Tus Yeej A' Design Award Hlau hauv Pawg Sab Hauv

33,644

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #128604

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Secret Exhibition Chav Tsev Teeb Tsam Khoom Muag

Secret Exhibition yog ib chav teeb tsam khoom muag uas tsim los rau Lub Tsev Khaws Puav Pheej Kub Ntawv Suav Teb (National Museum of China). Thaj chaw 460 metaj daim ntawv sib txuas cov yeeb yaj kiab digital nrog cov kev txawj ntse Suav teb qub. Cov chaw teeb khoom zoo li cov kob nyob rau hauv dej muaj duab ntws, teeb tsam cov khoom muaj kev txawj ntse thiab kev tsim khoom siv, ua rau cov neeg tuaj saib mus ncig cov khoom zoo li mus saib ib qho kev teeb tsam tsis yog mus yuav khoom hauv khw. Ib daim ntawv teeb tsam tshwj xeeb sib txuas cov ntawv tiag tiag thiab cov duab digital, thaum ib qho kev siv augmented reality ntxiv ib theem digital sib luag rau ntawm daim ntawv teeb tsam ntawd. Xya qhov khoom teeb tsam tau xaiv los ua kev txhawb siab rau ib tug dej ntws ntawm cov ntawv Suav uas tshwm sim rau saum lub vijtsam.

Qhov Lees Paub

Txog A' Design Award Hlau

Secret Exhibition Chav Tsev Teeb Tsam Khoom Muag yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Secret Exhibition Chav Tsev Teeb Tsam Khoom Muag xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Secret Exhibition Chav Tsev Teeb Tsam Khoom Muag tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: SODA integrated modern digital art into inherited Chinese aesthetics, and created a cultural and creative exhibition hall with an immersive experience. This design concept breaks down the barriers of traditional museum merchandise space, and makes the Cultural and Creative Exhibition Hall of the National Museum of China to a re-defining contemporary public space with new narrative and new normative.
Qhov Loj & Ntim: 460 square meters
Cov Ntsiab Lus: Media interactive space, Media integrated exihibition, Digital installation, National Museum of China
Thev Naus Laus Zis Tsim Khoom: In this project, SODA wants to bridge people with space and objects via spatial user experience and interaction in the construction of modern public space.

We researched and customized the media surface to give people a seamless experience in the interaction between physical surface and virtual interface.
We developed a space AR program that adds another layer of virtual space parallel to the physical one, in which visitors can have an extra dimensional experience beyond their everyday cognition, and have an imaginative experience of hyper reality.
Kev Sib Tw Tsim Qauv: The challenge of the design is to break the conventional display of cultural and creative products in the store and allow customers to tour the cultural derivatives like an exhibition, converting the sales space into an exhibition space. The products and the island-like display case complement each other, providing a new way to explore the collections of the National Museum.
Kev Tshawb Fawb: Our team studied and researched important exhibits from different periods at the National Museum and selected seven representative works from them. The ancient texts of the era that they originated are brought together through artistic invention into a long river of words. The final result is a motion graphic image that flows through the led screen in the space of the National Museum.
Kev Txhawb Siab: The evolving collection of the National Museum of China contains treasures from Chinese civilization through the ages. The collection includes an ever expanding range from Yin Shang oracle bone to Lunar soil sample, converges into an ever-continuing story of Chinese civilization.
Lub Sij Hawm Ua Hauj Lwm: The project started in May 2020 and finished in December 2020, and was exhibited in National Museum of China.
Txheej Txheem Ua Hauj Lwm: Physically, Visitors encounter historic and cultural products along with the flowing shape booths. Virtually, visitors are immersed in the digital flowing river of Chinese characters, which derives from museum collections. SODA interprets Chinese civilization by the contemporary aesthetic vocabulary, initiating a new dialogue on the relationship between history, modern, and people.

Only the participation of people completes the work. Therefore, the exhibition prepared digital souvenirs that can be shared for those who come and explore this new cultural and creative exhibition hall.
Cov Tswv Cuab Pab: Lead Designer: Jiang Yuan and Song Chen
Space & Digital Design Team: He Yue
Kev Qhuas Duab: Digital Artist: Li Yazhou, Li Ke
Photo Credits: Chen Xiyu
Video: Wang Jiashuai