Now Tiam Tom Ntej Tsheb Kauj Vab by Woom

Now Tiam Tom Ntej Tsheb Kauj Vab by Woom is a highly esteemed winner of the very prestigious 2022 A' Design Award Nyiaj in Tsim Tsheb, Kev Txav thiab Kev Thauj Competition Category.

NyiajTsheb· 2022

Now Tiam Tom Ntej Tsheb Kauj Vab

by Woom

Client: Woom

A' Design Award Nyiaj Winner in Tsheb Category

63,658

Verified Award Winner

Verify Award Status for #134929

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Now Tiam Tom Ntej Tsheb Kauj Vab

Nrog nws cov woom Tam sim no, Austrian chaw tsim khoom ntawm cov tsheb kauj vab rau cov menyuam yaus thiab cov hluas tab tom pib lub tsheb kauj vab hauv nroog uas yog qhov muag pom zoo li nws yog qhov tshwj xeeb: lub woom tshiab yog lub teeb yuag thiab tag nrho cov tsheb kauj vab nrog lub tsheb kauj vab tshiab thiab ntim. nrog cov yam ntxwv tshwj xeeb. Nyob rau hauv ib tug nod rau lub ntiaj teb no ntawm lub tsheb kauj vab tub txib, lub woom Tam sim no muab ib qho kev sib xyaw pem hauv ntej khib nrog ib tug me me pem hauv ntej log. Cov yam ntxwv no tsis yog tsuas yog stylish tab sis kuj ua rau muaj kev nyab xeeb thiab ruaj khov thaum thauj khoom.

The Recognition

About the A' Design Award Nyiaj

Now Tiam Tom Ntej Tsheb Kauj Vab yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Now Tiam Tom Ntej Tsheb Kauj Vab xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Now Tiam Tom Ntej Tsheb Kauj Vab yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: With its woom NOW, the Austrian manufacturer of bikes for children and teens is launching an urban lifestyle bike that is as eye-catching as it is unique: the new woom is a lightweight and fully loaded bike with a new take on frame architecture and packed with special features. In a nod to the world of bike messengers, the woom NOW combines an integrated front rack with a small front wheel. This feature is not only stylish but also makes for a safe and stable ride when carrying loads.
Dimensions & Packaging: 1480 cm x 720 cm x 250 cm
Tags: convertible, extraordinary, unique, individual, flashy, functional, suitable for everyday life, modern
Production Technology: For the design we used moodboards and various murals to collect and visualize the requirements. We were not only going to various sketch phases but beforehands made extensive research on the needs of generation alpha. Not only bringing rational features into the design, but also really working on the emotional facts. Like that teens want to express themselves which lead us for example to the identity board. A framebag where they can show their thoughts or even a little protest.
Design Challenge: "A lot of woom customers wanted a bike that was perfectly tailored to the day-to-day mobility needs of their kids. We responded with the woom NOW. It's a cool bike for the city that lets kids get where they need to go by bike," says Matthias Leite-Guertner, the head of the Product Design team, "even when they've got a backpack, groceries or a duffle bag." woom NOW product manager Raffael Zimmel adds, "We wanted to make a bike that was as cool as a mountain bike but was perfectly suited to the big city."
The team of developers tinkered for more than two years and thought about the requirements for a new generation of urban bikes. "Good load-carrying options, good mudguards to keep clothes clean, and good lighting that's always available and doesn't need charging.

Matthias Leite-Guertner: "The challenge was not being biased by what solutions are already existing and truly finding new answers to problems unsolved by competition: that’s the key to real innovation.
Our team made lot of testing and produced prototypes for creating a proof of concept (early stage rideable prototypes). We made also extensive testing with children at any given moment during development.
We hat to overcome doubts and reservations for a solution that is controversial and unusual.
Our aim was making a product that is affordable, yet lightweight and shows high quality. This is always a challenge to tackle. Strict laws and bicycle standards do their rest."
Research: Research was a fundamental part in designing an urban oriented kids bicycle that lead into creating a new category on the market. Extensive Competitor Analysis led to discover that most bikes on the market are converted bicycles but not designed from the ground up. Further Interviews of Stakeholders (Dealers, Customers, Industry Experts) aimed at solving problems (transport of schoolbag) fulfilling needs and kids desires (lifestyle, cool look, customizability).
Inspiration: A lot of woom customers wanted a bike that was perfectly tailored to the day-to-day mobility needs of their kids. We responded with the woom NOW. It's a cool bike for the city that lets kids get where they need to go by bike. We're focusing on urban youth who put a high premium on freedom and independence.
Generation Alpha:
Born when iPad was launched
Children of Millennials
positive pester power
tech-enabled creativity
Digital Masters
showing signs of being the new old fashioned
Project Duration: This bicycle was designed in Austria, the project was carried out for 2 years.
Operation Flow: The woom NOW gives riders aged 6 to 14 years a revolutionary urban lifestyle bike. It is equipped with a versatile front rack that supports baggage of up to 10 kg, hydraulic Flatmount disc brakes and wide balloon tyres. The smaller front wheel ensures a low centre of gravity to provide stability and control over the bike. It has a versatile front rack for loads of up to 10 kg; additional bike accessories can be attached on each side.
Image Credits: woom GesmbH