Coway Chaw Pab Cov Neeg Siv Khoom Paub Txog Khoom Siv los ntawm IQI Concept

Qhov qauv tsim Coway Chaw Pab Cov Neeg Siv Khoom Paub Txog Khoom Siv los ntawm IQI Concept yog tus yeej muaj nqis heev ntawm qhov khoom plig 2022 A' Design Award Tooj hauv Pawg Sib Tw Tsim Chav Sab Hauv thiab Kev Nthuav Qhia.

ToojSab Hauv· 2022

Coway Chaw Pab Cov Neeg Siv Khoom Paub Txog Khoom Siv

los ntawm IQI Concept

Tus Neeg Siv: IQI Concept

Tus Yeej A' Design Award Tooj hauv Pawg Sab Hauv

14,938

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #136737

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Coway Chaw Pab Cov Neeg Siv Khoom Paub Txog Khoom Siv

Coway Experience Centre yog ib qho chaw pab cov neeg siv khoom paub txog khoom siv nyob hauv Kuala Lumpur, Malaysia. Thaj chaw 2210 square feet no qhia txog cov khoom siv thiab kev pab cuam rau dej thiab huab cua ntxiag, kev pw tsaug zog zoo thiab kev huv hauv chav dej. Lub chaw no faib ua tsib qhov chaw: Brand Heritage (Keeb Kwm Ntawm Lub Npe), Water Care (Kev Saib Xyuas Dej), Air Care (Kev Saib Xyuas Huab Cua), Living Care (Kev Saib Xyuas Kev Nyob) thiab Service Care (Kev Saib Xyuas Kev Pab Cuam). Cov khoos phis tawj kov duab, cov cuab yeej hluav taws xob yooj yim hloov chaw thiab cov phaib TV pab kom cov ntsiab lus qhia tau yooj yim hloov kho tshiab. Cov xim dawb, xiav thiab dub nrog cov kab nkhaus ua los ntawm ntoo thiab kev ua kom dawb ua kom xav txog dej thiab huab cua. Ib lub chaw ntxuav dej ua tus ntsiab lus tseem ceeb rau seem Water Care.

Qhov Lees Paub

Txog A' Design Award Tooj

Coway Chaw Pab Cov Neeg Siv Khoom Paub Txog Khoom Siv yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Coway Chaw Pab Cov Neeg Siv Khoom Paub Txog Khoom Siv xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Coway Chaw Pab Cov Neeg Siv Khoom Paub Txog Khoom Siv ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Coway Experience Centre located in Kuala Lumpur Malaysia is the world's first interactive digital showroom, taking consumers on an experiential journey towards changing their lives with innovative products and services for clean water and air, quality sleep, and washroom hygiene. One of the highlights is the water filtration station at the Water Care Section. Using white and wooden curved designs, to introduce the notion of "Tree," as water is the "Tree of Life," the source of all life.
Qhov Loj & Ntim: 2210 sqft
Cov Ntsiab Lus: experience centre, curves, nature, clean, commercial space, digital
Thev Naus Laus Zis Tsim Khoom: The centre uses touch screen projectors showcasing product/company details. Uses flexible installation methods to enable the client to make changes to display contents easily. Flexible electronic devices and TV panels to enable easy and accessible updates of digital content. Lightweight materials to maximise usage of space to allow more wall and floor space for display of physical and digital content.
Kev Sib Tw Tsim Qauv: The main challenge was to fit 5 different zones into the given space of 2210 sqft. We wanted the centre to appeal to different age groups where there is a fine balance of sophistication appeal and functionality. Hence, each zone was designed to have elements where visitors can engage in interactive activities other than just visual information.
Kev Tshawb Fawb: The type of research: As it is a customer experience centre, our primary focus was on incorporating designs and elements that would involve all 3 of the human senses - eyesight, hearing and touch that can help to elevate the client experience during their visit into the centre.

We incorporated curved and flowing designs from the main elements of nature – air and water to reflect the 2 main themes of the customer experience centre
Kev Txhawb Siab: The main concept of the centre revolves around purity, natural and futuristic elements in order to unite and further emphasise Coway's philosophy of living pure together. To correspond to the idea of clean water and air, the colour scheme is mainly white, blue and black. Together with the curved line designs that represents fluidity. Besides, the centre emphasises not only visibility but also other senses to provide visitors with a comprehensive digital experience.
Lub Sij Hawm Ua Hauj Lwm: Located in Kuala Lumpur, Malaysia. The project started in October 2020 and complete in April 2021.
Txheej Txheem Ua Hauj Lwm: Upon entering the center, you’ll be greeted by a lot of white, bright ambiance, curves, lines and wooden designs. The overall design element conforms to the brand image, clean and sleek. The reception and waiting area features curves and wooden paneling design acting as a strong focal point once you enter. The CEC is divided into 5 areas, including Brand Heritage, Water Care, Air Care, Living Care and the Service Care section. Each section comes with a hybrid of physical and interactive digital features in the center allow customers to understand first-hand on Coway’s products and services.
Cov Tswv Cuab Pab: Yie Yee Wong
Alice Dinh
Wei Ling Yee
Kev Qhuas Duab: Photographer: David Yeow