Wu Sian Coj Mus Muag Teahouse los ntawm Gong Cha California and Vinci Solution

Qhov qauv tsim Wu Sian Coj Mus Muag Teahouse los ntawm Gong Cha California and Vinci Solution yog tus yeej muaj nqis heev ntawm qhov khoom plig 2022 A' Design Award Hlau hauv Pawg Sib Tw Tsim Chav Sab Hauv thiab Kev Nthuav Qhia.

HlauSab Hauv· 2022

Wu Sian Coj Mus Muag Teahouse

los ntawm Gong Cha California and Vinci Solution

Tus Neeg Siv: Gong cha CA Franchise

Tus Yeej A' Design Award Hlau hauv Pawg Sab Hauv

14,717

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #137016

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Wu Sian Coj Mus Muag Teahouse

Gong cha''s design project, aptly name, Wu Sian, txhais ua lus Suav tsis txwv thiab tuaj yeem pom los ntawm nws txoj kev xav rau kev nthuav dav thoob ntiaj teb. Thawj qhov kev xav ntawm lub tsev tshuaj yej tsim qhia qhov chaw xis nyob thiab niaj hnub rau txhua tus neeg los ntawm txhua qhov chaw ntawm lub neej kom saj thiab txaus siab. Kev siv cov ntoo ntuj, marble pob zeb, hlau accents, thiab hom xim thoob plaws hauv lub tsev tshuaj yej manifests lub tuam txhab qhov tseem ceeb: Tshuaj yej, Khub, Kos duab, saj, thiab Moment. Cov khoom siv organic siv los ua kom sov thiab txhawb kev lom zem ntawm lawv cov tshuaj yej thiab ib puag ncig ib puag ncig.

Qhov Lees Paub

Txog A' Design Award Hlau

Wu Sian Coj Mus Muag Teahouse yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Wu Sian Coj Mus Muag Teahouse xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Wu Sian Coj Mus Muag Teahouse tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: This project is named "Wu Sian" which means limitless in Chinese characters, which also shows the ambition of Gong cha global expansion to be number one. The design "Wu Sian 2021" is based on Gong cha global standards, which contain Gong cha core values: Tea, Companion, Art, Taste, and Moment meld to form the essence of Gong cha and shape the world's culture of tea.
Qhov Loj & Ntim: The project covers a total of 1,197 square footage.
Cov Ntsiab Lus: Teahouse, Commercial, Santee, Interior, Gong cha, Food and Beverages, Exquisite, Tea
Thev Naus Laus Zis Tsim Khoom: The exterior project includes a store signboard, an awning, an ivory lighting panel, a dark gray frame of the windows and the outer wall, and the door, which has the Gong cha wordmark engraved on it. The interior consists of an open space hall, counter, kitchen, sub kitchen, and furniture. The teahouse emphasizes a comfortable first impression and the attractiveness of logo design by using the point colors of Gong cha and natural wood material. Combining the main components of wooden slates, marble stone countertop, and metal accents create a modernized tea house for everyone to appreciate and savor.
Kev Sib Tw Tsim Qauv: Design of localization brand experience for international Franchisee Teahouse - Gong cha. Being a global brand provides tangible and intangible services linking with local emotions to let customers have a new and full range of consumer experiences, which improves its localized operations and gains customer identification. However, there are different cultures, humanities, and consumer preferences for other store regions. Therefore, how to achieve both internationalization and localization is the primary challenge of commercial design.
Kev Tshawb Fawb: Among the wide range of food and beverage brands, how to get the recognition of consumers depends on the establishment of brand image, and tea house space is the most direct experience to give consumers the brand image. Besides, the spatial impression is the key to the success of the store operation. Therefore, in this project, Wu Sian - Gong cha Santee explored the relationship between brand elements and spatial building skills. Integrated brand image into the Teahouse space can enhance product value and the appeal of the brand and strengthen the brand image and self-identity.
Kev Txhawb Siab: Tea is a fountain of inspiration, transforming each day into a leisurely journey of taste. Tea, Companion, Art, Taste, and Moment meld together to form the essence of Gong cha and shape the world's culture of tea. Gong cha ponders how to best brew modest happiness and relaxation in a small cup for your day-to-day life. Gong cha ponders how to provide a space for a sip of laughter with loved ones and share the stories of tea drinking culture easily and enjoyably with many people.
Lub Sij Hawm Ua Hauj Lwm: The project started in October 2021 and the completed date is TBD. Located in Santee, California, USA.
Txheej Txheem Ua Hauj Lwm: An inviting, modern layout with natural wooden color and texture brings a comfortable and sentimental mood. The teahouse uses a Gong cha specific brand signature pattern to emphasize the brand image. The use of warm colors from the counter space indirect lighting gives a harmonizing impression. Gong cha allows the customers to easily choose and understand our products using various visual materials such as the menu board and signage. The efficient working line makes work and service more accessible.
Cov Tswv Cuab Pab: Project Manager: Alice Wong
Lead Brand Designer: Min Huei Lu
Account Manager: Justin Kou
Senior Lead Designer: Chris Doan
Senior Interior Designer: Amy Fender
Design Coordinator: James Huy
Engineering: Binh Wong
Kev Qhuas Duab: Image #1: Creator Vinci Solution, Gong cha - Wu Sian, 2021.
Image #2: Creator Vinci Solution, Gong cha - Wu Sian, 2021.
Image #3: Creator Vinci Solution, Gong cha - Wu Sian, 2021.
Image #4: Creator Vinci Solution, Gong cha - Wu Sian, 2021.
Image #5: Creator Vinci Solution, Gong cha - Wu Sian, 2021.

Video Credits: Gong cha Global