Galaxy Command HQ of ACG Chaw Muag Khoom Tseem Ceeb (Flagship Store) by Rich Honour International Designs Co., Ltd

Galaxy Command HQ of ACG Chaw Muag Khoom Tseem Ceeb (Flagship Store) by Rich Honour International Designs Co., Ltd is a highly esteemed winner of the very prestigious 2022 A' Design Award Tooj in Tsim Chav Sab Hauv thiab Kev Nthuav Qhia Competition Category.

ToojSab Hauv· 2022

Galaxy Command HQ of ACG Chaw Muag Khoom Tseem Ceeb (Flagship Store)

by Rich Honour International Designs Co., Ltd

A' Design Award Tooj Winner in Sab Hauv Category

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Verified Award Winner

Verify Award Status for #137142

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Galaxy Command HQ of ACG Chaw Muag Khoom Tseem Ceeb (Flagship Store)

Galaxy Command HQ ntawm ACG yog ib lub khw muag khoom tseem ceeb (flagship retail store) nyob hauv Taipei, Taiwan, uas siv chaw dav 232 metres square nyob rau theem ib ntawm ib lub tsev muag khoom loj (shopping mall). Lub khw qhia cov khoom anime, comic thiab game los ntawm txoj kev piav dab neeg (narrative layout) es tsis yog raws li lub npe khoom lag luam (brand). Txoj kev taug ntawm cov neeg tuaj yuav khoom hla tau tsib thaj chaw: lub lobby rau kev qhia khoom tshwj xeeb, lub reception rau kev pab cuam neeg qhua, lub chaw armament center rau cov khoom siv rau tus cim (character accessories), lub Muse Room ua ib qho chaw hloov mus los, thiab thaj chaw sab nraud uas tsim los zoo li lub nroog tunnel muaj duab luaj (reflective tunnel city). Cov duab manga, cov khoom muaj duab luaj (reflective materials), thiab cov xim ruaj khov (solid colours) qhia txog ntau lub ntiaj teb sib tshooj ua ke.

The Recognition

About the A' Design Award Tooj

Galaxy Command HQ of ACG Chaw Muag Khoom Tseem Ceeb (Flagship Store) yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Galaxy Command HQ of ACG Chaw Muag Khoom Tseem Ceeb (Flagship Store) xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Galaxy Command HQ of ACG Chaw Muag Khoom Tseem Ceeb (Flagship Store) ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: E-Muse is the major of ACG distributor in Asia. Besides their online store, this project is their first brick and mortar store to present the related products of their IP providers to have actual contacts with ACG fans. E-Muse wanted to discover a new way of interaction with customers and to have a wider audience.
By narrative design method as to embrace the contextual marketing, we created an imaginative place for ACG lovers to shop in reality. Therefore, they will have the opportunities to land on bigger ACG retail shop and to distribute their products.
Dimensions & Packaging: Muse is not just a retail shop, but it gives a unique experience into a new universe that connects two different time and space. This retail shop is located at the first floor of one of the shopping mall in Taipei, Taiwan. It is located at the corner of the major intersection with the total area of 232 m2.
Tags: ACG, MAG, E-Muse
Production Technology: The customer’s journey consists of 5 zones: 1. Lobby for the feature exhibition, 2. Reception for customer service, 3. Armament Centre for accessories display of various characters; 4. The Muse Room as a transitional space, indicating the changing outfits to alter personal identity, and 5. Outside area as a multi-reflective tunnel city.
Manga graphics and reflective materials are the major design elements to create an unpredictable place of multiple universes, where time and stories are overlapped.
Design Challenge: Using the narrative design method, it is necessary to reach a consensus on Contextual Marketing with the owner. By this way, we know how to help consumers achieving their goals in the moment. Furthermore, with the understanding of the age range, gender, and internet, it could helps us to create a scene to be experienced – whereas to make the experience behavior have a positive meaning and no longer as a devalued subculture. Therefore we could achieved E-Muse's brand goals.
Research: RH Design Group has been done a research on the behavior of ACG culture and Otaku (a person who has interests particularly in the fields of anime and manga). These two groups have similar desire, where imaginations could be able to become real. Besides, based of their point of view, stepping into the real world regardless of the facts is a liberation. Its design narrative allures one into celebrating their unique persona. The main reasons why we use the narrative design method.
Inspiration: The unknown of multiple universes inspire us to practice the extended modal realism.
All possible worlds are real in the same way as the actual world, for ACG fans and for us.
Project Duration: Oct.2020~May.2021 in Taipei, Taiwan.
Operation Flow: ACG related products are very complex and diverse, also usually appear messy. Since the products themselves are various, it is important to create a new real retail shop that links ACG with the customers. The design started with by a narrative method to make the product display not to derive on the IP but by the storyline. The strong visual tension of the design is derived from the solid color as a confrontation of other universe, bringing a new sense of imagination to the shopping experience. Moreover, it is expected could emphasize the social attributes as a ACG retail shop.
Team Members: Sylvia (ShuLing) Tu
Brooks Tseng
Jenny Lee