Amplifying Identity Primary Function: Kev Tsim Qauv Sab Hauv Chaw Ua Haujlwm los ntawm DB and B Pte Ltd

Qhov qauv tsim Amplifying Identity Primary Function: Kev Tsim Qauv Sab Hauv Chaw Ua Haujlwm los ntawm DB and B Pte Ltd yog tus yeej muaj nqis heev ntawm qhov khoom plig 2022 A' Design Award Nyiaj hauv Pawg Sib Tw Tsim Chav Sab Hauv thiab Kev Nthuav Qhia.

NyiajSab Hauv· 2022

Amplifying Identity Primary Function: Kev Tsim Qauv Sab Hauv Chaw Ua Haujlwm

los ntawm DB and B Pte Ltd

Tus Neeg Siv: DB&B Pte Ltd

Tus Yeej A' Design Award Nyiaj hauv Pawg Sab Hauv

17,022

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #137777

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Amplifying Identity Primary Function: Kev Tsim Qauv Sab Hauv Chaw Ua Haujlwm

Amplifying Identity yog ib qho kev tsim qauv sab hauv chaw ua haujlwm nyob rau ntawm Asia Square hauv tebchaws Singapore. Qhov chaw ua haujlwm no muaj peb theem thiab npog tag nrho 9,300 square meters. Muaj tsib caug qhov chaw sib koom ua haujlwm thiab tsib chav sib tham loj tau faib rau ntawm txhua theem los txhawb kev ua haujlwm nplig thiab sib xyaw. Cov duab kos rau ib puag ncig tau tsim tshwj xeeb thiab siv rau cov kev taug kev thiab cov chaw phab ntsa los qhia txog kab lis kev cai ntawm lub tuam txhab, cov hauv paus ntsiab lus ntawm kev coj noj coj ua thiab keeb kwm. Cov npuas plig uas tsim los ntawm cov ntaub ntawv ruaj khov, cov xim uas tsawg cov organic compound thiab cov teeb faib ua ntu zus tau siv los txwv qhov cuam tshuam rau ib puag ncig.

Qhov Lees Paub

Txog A' Design Award Nyiaj

Amplifying Identity Primary Function: Kev Tsim Qauv Sab Hauv Chaw Ua Haujlwm yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Amplifying Identity Primary Function: Kev Tsim Qauv Sab Hauv Chaw Ua Haujlwm xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Amplifying Identity Primary Function: Kev Tsim Qauv Sab Hauv Chaw Ua Haujlwm yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Tech-giant Amazon scales up their presence in Singapore through a new office spanning three floors at Asia Square. To support flexible and hybrid working arrangements, a total of fifty collaboration spots and five large meeting rooms are scattered throughout the office for discussions of various nature. Bespoke environmental graphics are also thoughtfully created and featured on wall spaces to advocate Amazon's brand culture and create a sense of identity.
Qhov Loj & Ntim: This project spans across 3 levels, with a total area of 9,300 square meters in size.
Cov Ntsiab Lus: Hybrid, Innovative, Collaborative, Agile, Sustainable, ESG, Environmental Graphics, Brand Culture, Brand Identity
Thev Naus Laus Zis Tsim Khoom: Adopting environmentally-friendly materials for the design was one of the key goals of our design team. Thoughtful selection of carpets made from sustainable material, use of low VOC paint, recycling bins placed around the office, and zoned lighting for energy efficiency, all in line with Amazon’s sustainability efforts around the world.
Kev Sib Tw Tsim Qauv: One of the key design elements in this space was the heavy use of environmental wall graphics - a creative use of wall spaces to add character to corridors and office spaces. For most collaboration hubs scattered throughout the office, our design team created unique graphics to advocate the brand and create a sense of identity. Alternatively, these wall graphics are used to inject fun and interaction - scrabble, chess, snake and ladder boards and spin the wheel all cleverly mounted on the walls.
Kev Tshawb Fawb: With a detailed design brief from Amazon, our design team understood their office footprint to propose initial layout plans. This was further evaluated by the respective business units in Amazon to ensure it meets the daily operational needs of the users.
Digging deep into understanding Amazon's brand culture was a key step to formulating the design concept. Their leadership principles, history, iconic mascots and branding elements are purposefully injected into the space to maximize their brand expression opportunity within their physical facilities.
Kev Txhawb Siab: Inspired by their strong brand identity, the new Amazon office is designed to reflect their company essence and create a shared sense of purpose and community. Internal corridors are cladded with environmental graphics that narrate their leadership principles as well as a journey through their history. Collaboration hubs and touchdown spaces are scattered throughout the floorplate to empower employees to choose where they want to work depending on their task on hand.
Lub Sij Hawm Ua Hauj Lwm: The project started in February 2021, and was completed in July 2021 at Asia Square, Singapore.
Cov Tswv Cuab Pab: Ricardo Celis
Victor Wong
Kev Qhuas Duab: All photos credited to media source: https://mothership.sg/2021/10/amazon-new-office/