Multivision Porsche Shanghai Primary Function: Duab Yees Duab Kos by Florian W. Mueller

Multivision Porsche Shanghai Primary Function: Duab Yees Duab Kos by Florian W. Mueller is a highly esteemed winner of the very prestigious 2022 A' Design Award Nyiaj in Tsim Kev Yees Duab thiab Kev Kho Duab Competition Category.

NyiajKev Yees Duab· 2022

Multivision Porsche Shanghai Primary Function: Duab Yees Duab Kos

by Florian W. Mueller

Client: Porsche China

A' Design Award Nyiaj Winner in Kev Yees Duab Category

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Verified Award Winner

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Colors

The Design

About Multivision Porsche Shanghai Primary Function: Duab Yees Duab Kos

Multivision Porsche Shanghai yog ib ntu dej num kos duab yees uas tsim los rau Porsche China. Txhua daim duab muab peb daim duab yees los sib txuas rau hauv ib daim ntawm txoj kev ncab qhov muag ntau zaus. Ntu no qhia txog cov ntsej muag sib txawv ntawm Shanghai, txij li cov cheeb tsam Suav thiab tej kev ua vaj tsev ntawm Former French Concession mus rau cov tsev iav thiab hlau niaj hnub no. Ib lub tsheb khiav ceev tshwm hauv txhua daim duab thiab tseem pom tau meej txawm tias muaj ntau txheej ib puag ncig. Cov duab tau tsim los ntawm digital photography thiab tsim los ua fine-art luam tawm txiab rau saum aluminium composite panels hauv cov ntawv txwv tsawg.

The Recognition

About the A' Design Award Nyiaj

Multivision Porsche Shanghai Primary Function: Duab Yees Duab Kos yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Multivision Porsche Shanghai Primary Function: Duab Yees Duab Kos xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Multivision Porsche Shanghai Primary Function: Duab Yees Duab Kos yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Porsche China asked me if I’d like to shoot in Shanghai and create some artwork for the PHOTOFAIRS Shanghai, including their iconic sportscars.
I created pictures in the style of my “Multivision” series to show the various vibrant faces of this great city.
It's multiple exposure photography, always three photographies in one picture.
Dimensions & Packaging: Different Artworks in different sizes, all in limited editions
Tags: Shanghai, China, Porsche, multiple exposure, photography
Production Technology: Digital photography, the artworks are finished as Fine-Art prints, mounted on Alu-Dibond.
Design Challenge: The challenge was the weather and to find locations, where a multiple exposure of Shanghai gives a good view to the different faces of the city.
Research: The project started with a call from Porsche China. I created a concept and did the creative direction. All in all, I didn't have much time, there were about 3 months between the creation of the concept and the exhibition for Porsche's 70th birthday at Photofairs Shanghai.
Inspiration: Shanghai has many different faces. You can find the old, traditional China, the influences of France in the "Former French Concession" and of course very modern glass and steel architecture.
I wanted to capture these different faces of the city in multiple exposures, always with a Porsche in the picture. Because no matter how distorted the environment appears through the multiple exposure, you can always recognize the iconic design of the Porsche.
Project Duration: Location-Scouting and Shooting: 10 days, 10 more days for postproduction
Operation Flow: 1. Digital location scouting via internet, Google Earth, etc.
2. Physical location scouting in Shanghai
3. Shooting in the streets of Shanghai
4. Post Production
Patents: Copyrights belong to Florian W. Mueller, 2022.
Team Members: David Schütte
Claire Bayrasy.
Image Credits: Behind the scene credits: David Schuette
Production Company: Freeman XP, Claire Bayrasy