Bank of England Kev Yees Duab los ntawm Matteo Ruisi

Qhov qauv tsim Bank of England Kev Yees Duab los ntawm Matteo Ruisi yog tus yeej muaj nqis heev ntawm qhov khoom plig 2022 A' Design Award Tooj hauv Pawg Sib Tw Tsim Kev Yees Duab thiab Kev Kho Duab.

ToojKev Yees Duab· 2022

Bank of England Kev Yees Duab

los ntawm Matteo Ruisi

Tus Neeg Siv: Bank of England

Tus Yeej A' Design Award Tooj hauv Pawg Kev Yees Duab

29,462

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #139565

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Bank of England Kev Yees Duab

Ib qho ntawm cov haujlwm ntawm Bank of England yog luam nyiaj ntawv. Cov ntawv nyiaj British Pound Sterling muaj ntau yam tshwj xeeb uas ua rau lawv txawv. Kev yees duab ntawm cov ntawv nyiaj no tau qhia los ua ib feem ntawm txoj haujlwm tsim tus kheej pom dav dav, txawm li cas los xij, cov ntawv nyiaj tsuas tuaj yeem luam tau los ntawm kev ua raws li cov cai nruj nkaus. Cov duab, yees nrog lub lens macro, qhia txog cov yam ntxwv kev ruaj ntseg, cov cim, thiab kev zoo nkauj ntawm lawv tus qauv tsim. Cov duab tau muab faib ua 3 pawg: pawg ntawm cov ntawv nyiaj, cov ntsiab lus, thiab abstract.

Qhov Lees Paub

Txog A' Design Award Tooj

Bank of England Kev Yees Duab yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Bank of England Kev Yees Duab xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Bank of England Kev Yees Duab ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: One of the functions of the Bank of England is to print banknotes. The British Pound Sterling notes have different features that make them unique. The official photography of the notes depicts security features, characters, and the beauty of their design.
The images have been grouped into three categories, that are groups of notes, details, and abstract.
Qhov Loj & Ntim: Resolution 350 x 350
Dimensions 6720 x 4480
ISO Speed 100
Exposure time 1 125
Colour profilesRGB IEC61966 2.1
Colour spaceRGB
Cov Ntsiab Lus: Banknotes, Bank of England, Notes, Pound Sterling, British Pound
Thev Naus Laus Zis Tsim Khoom: The photographic side of the project was shot on an SDLR Canon EOS 5D Mark IV camera using a macro lens EF100mm f/2.8L Macro IS USM, pushing its capabilities to the limit.
Using a shallow depth of field and backlighting with black material to create show through on areas of the notes.
Particular care was taken to enhance the detail and colour of each note, without being too obvious. The imagery should reflect each area within the design brand.
Kev Sib Tw Tsim Qauv: There are several restrictions on the way the Bank of England banknotes can be reproduced. The main challenge was to define a style that showed the beauty of the notes while following the law and the guidelines from the Bank.
Kev Tshawb Fawb: The photographic approach was a combination of the photographer's experience and experimentation. The photographer played around with the lighting and pushed the use of the lens to the extreme, manually focusing and moving the notes in front of the lens at close proximity until something interesting happened. The assistant helped press the cable release, adjust the light, or move material around, as most of the time the photographer was manipulating the notes until desired effect was achieved.
Kev Txhawb Siab: The beautiful detail of the notes was inspiration enough, combined with abstract, graphic composition and back lighting, the challenge came in making the notes become more exciting to look at and less obvious.
Lub Sij Hawm Ua Hauj Lwm: The project started back in May 2020, before the approval of the wider project. The first day was during lockdown at the photographer's home studio on 30 March 2021. On 7th May some of the angles and variations have been refined. The project covered the 5, 10, and 20 pound notes. The final shoot day was on 20.02.2022 when the photographer shot the new 50 pound note to complete the set.
Abstract moving image formed part of the shoot and this was achieved using the same camera shooting in slow motion.
The entire body of work was shot at the photographer's home studio in Chartham, Kent.
Txheej Txheem Ua Hauj Lwm: Images for branded photography can be used on digital and print applications.
Cov Patent: Bank of England
Cov Tswv Cuab Pab: Creative Director: Matteo Ruisi
Creative Director: Peter McCabe
Photographer: Lee Funnell
Kev Qhuas Duab: Image #1: Photographer Lee Funnell
Image #2: Photographer Lee Funnell
Image #3: Photographer Lee Funnell
Image #4: Photographer Lee Funnell
Image #5: Photographer Lee Funnell