Colourform Primary Function: Chaw Nthuav Qhia Khoom by Smart Design Expo - Marzena Michalska

Colourform Primary Function: Chaw Nthuav Qhia Khoom by Smart Design Expo - Marzena Michalska is a highly esteemed winner of the very prestigious 2022 A' Design Award Nyiaj in Tsim Chav Sab Hauv thiab Kev Nthuav Qhia Competition Category.

NyiajSab Hauv· 2022

Colourform Primary Function: Chaw Nthuav Qhia Khoom

by Smart Design Expo - Marzena Michalska

Client: Marmite

A' Design Award Nyiaj Winner in Sab Hauv Category

21,371

Verified Award Winner

Verify Award Status for #139677

View at A' Design Award Press Release Award Badge

Colors

The Design

About Colourform Primary Function: Chaw Nthuav Qhia Khoom

Colourform yog ib qho chaw nthuav qhia khoom uas raug tsim los qhia cov dab dej da, cov phaj da dej thiab cov phaj ntxuav tes hauv qhov chaw ua lag luam. Qhov kev tsim no hais txog mineral composite, yog ib yam khoom siv uas muab dolomite thiab roj hmab yees ua ke. Cov thooj geometric siab ua rau nco txog cov pob zeb thiab cov dolomite tuav, uas tsim los ntawm qhov ntsaws thiab kub heev. Xim txhais tau cov cheeb tsam sib cais, yog li ob lub npe khoom yuav raug qhia ua ke thaum tseem sib txawv. Cov khoom raug muab teeb ua cov khaub ncaws sib sau ua ke kom yooj yim rau kev nkag siab txog cov khoom. Ib lub rooj bar thiab cov chaw ua haujlwm raug tso rau ntawm ib feem uas ntsiag to ntawm qhov chaw nthuav qhia.

The Recognition

About the A' Design Award Nyiaj

Colourform Primary Function: Chaw Nthuav Qhia Khoom yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Colourform Primary Function: Chaw Nthuav Qhia Khoom xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Colourform Primary Function: Chaw Nthuav Qhia Khoom yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The idea of the stand refers to the Mineral Composite technology - the material from which our client's products are made of.
Mineral Composite is a combination of dolomite and flexible resin.
The Dolomites were formed about 250 million years ago as a result of the volcanic activity. Then, under the pressure and high temperature, the limestone layers turned into dolomite.
We focused on dolomite because the rock that was formed millions of years ago is transforming into a beautiful and functional product just right in front of our eyes. It’s amazing to see the power of nature.
Dimensions & Packaging: 50000 mm x 50000 mm x 5500 mm
Tags: color, form, geometry, nature, functionality, detail
Production Technology: We created a metaphor where huge rocks and dolomite deposits were turned into tall lumps of the stand. The aim was to show the power of nature from which the material from which the bathtubs, shower trays and washbasins are made. When designing, we were guided by the principle - to create a beautiful and functional stand.
The stand was embedded in the latest trends - geometric forms. Tracking and following what is currently fashionable, and even more, predicting trends is very important for our client. Marmite and Acquabella have always offered us the latest design of their products and this is how we present them at trade fairs. The geometry of shapes introduces us to a dreamlike, futuristic world. This procedure is to distract us from reality and allow us to focus on the presented product.
Design Challenge: The stand idea had one important condition - to bind and distinguish two brands at the same time - Marmite and Acquabella.
Bind because they are presented together, belong to one capital group: The Engineered Stone Group. Distinguish - because we still show two different brands, which so far have presented in a completely different way and each of them wanted to keep at least part of their image.
Research: We created a metaphor where huge rocks and dolomite deposits were turned into tall lumps of the stand. The aim was to show the power of nature from which the material from which the bathtubs, shower trays and washbasins are made.
Inspiration: Architecture - Minimalist architecture, sculpture, gallery, monolith
Geometric forms, playing with colors to create different zones at the stand
Project Duration: KBIS 2022, Orlando, USA
8-10.02.2022
Operation Flow: All functions at the stand have been planned so that using them is functional and pleasant. Products on both parts of the stand are presented in groups / collections, which makes it easier to get to know the offer. Common area - the bar counter and facilities are located in a somewhat secluded part so that they do not attract the first attention of visitors, but at the same time in a place where both brands have easy access.
Team Members: Marzena Michalska
Lukasz Jerzmanowski
Agnieszka Skora
Image Credits: Smart Design Expo