LoveAmme TailorMade Pro 2 Lub Mis by Duane Lye Dun Wei is a highly esteemed winner of the very prestigious 2022 A' Design Award Hlau in Tsim Khoom Siv Hluav Taws Xob Competition Category.
HlauKhoom Siv Hluav Taws Xob· 2022
LoveAmme TailorMade Pro 2 Lub Mis
Client: Kim Hin Innovation Labs
A' Design Award Hlau Winner in Khoom Siv Hluav Taws Xob Category
Verified Award Winner
Verify Award Status for #140313The Design
About LoveAmme TailorMade Pro 2 Lub Mis
TailorMade Pro 2, lub tsev kho mob me tshaj plaws-qib ob lub mis twj tso kua mis hauv kev lag luam, tau ua ntsiag to thiab compact kom haum rau hauv ib lub hnab uas niam tsis tau tawm hauv tsev. Nws yog tsim los ua kom cov kua mis ntau tshaj plaws los ntawm ntau qhov chaw nqus thiab los ntawm kev saib xyuas cov kev xav tau ntawm leej niam thaum lub sij hawm siv lub teeb ci ntsa iab rau lub siab. Cov xim grey sov yog xaiv raws li nws yog poj niam txiv neej nruab nrab, ua rau kev txhawb nqa ntawm leej txiv thaum tuav tus menyuam qhov tseem ceeb sab nraum zoov. Txhua yam ntawm kev tsim los ntawm kev zoo nkauj rau kev ua haujlwm yog raws li cov neeg siv cov lus pom zoo thiab txhawb nqa los ntawm cov kws paub txog lactation.
The Recognition
About the A' Design Award Hlau
LoveAmme TailorMade Pro 2 Lub Mis yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. LoveAmme TailorMade Pro 2 Lub Mis xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. LoveAmme TailorMade Pro 2 Lub Mis tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- TailorMade Pro 2 is the smallest hospital-grade double breast pump in the industry. Silent and compact, it fits and harmonises easily with essentials in work bags a mother never leaves home without daily. It is designed with emotion, and engineered for personalised comfort and maximum milk yield through pulsating lights, proprietary programming of suction strength and frequency. All aspects of the design from aesthetics to function are based on user feedback and backed by lactation experts.
- Dimensions & Packaging
- The overall size is 128mm(W) x 102mm(D) x 62mm(H)
- Tags
- LoveAmme TailorMade Pro 2, Double Electric Breast Pump, Breastfeeding, Maternity, Mother, Baby, Luxury, Lactation, Pregnant, Hospital Grade
- Production Technology
- LoveAmme’s TailorMade Pro 2 offers personalised pumping programmes, well-engineered for comfort. With unprecedented flexibility of customising settings for each individual breast, mothers can now express milk faster, more thoroughly, and in greater comfort. TailorMade Pro 2 is specially designed by mums, for mums.
- Design Challenge
- The creative challenge was to elevate the breast pump from a discreet utilitarian device to an iconic elegant accessory that consumers desire. Apart from the tangible solutions the breast pump utilises to achieve maximum milk yield, considerations for the more elusive emotional and psychological influences were explored and implemented. The manufacturing challenges include, matching the colour for the hidden display that lights up when the product is turned on, to the overall colour of the housing, addition of a pulsating light strip to aid in calming the mood and regulating breaths while pumping. All these while maintaining the dimensional and weight constraints for a compact and portable hospital grade breast pump.
- Research
- The breast pump market is projected to surpass $1.5 Billion by 2025, fuelled by factors like heightened awareness among women pertaining to breastfeeding and the high population of working females. According to the Singapore Health Promotion Board, more than 53% of working mothers stop breastfeeding due to low breast milk supply, despite knowing that breastfeeding is the best form of feeding for a newborn. How might we reduce the number of working mothers who give up their breastfeeding journey, by providing solutions for their feeding problems that integrate with their working lifestyle?
- Inspiration
- Many breast pumps in the market do not truly understand how challenging a mother’s breastfeeding journey can be, resulting in many bad experiences. As pumping becomes a daily routine for many months to come after giving birth, a breast pump quickly becomes a must-have accessory when leaving the home. For aesthetics, we went for understated elegance and wanted a breast pump that emulates the user’s individuality instead of being seen merely as a utilitarian device.
- Project Duration
- The project started in June 2021 in Singapore and finished in March 2022 in Singapore.
- Operation Flow
- Follow the steps to use the LoveAmme TailorMade Pro 2 Breast Pump System:
Step 1: Assemble the expression kit to the breast pump.
Step 2: Gently tap and hold the power icon to power up the breast pump.
Step 3: From the touch interface, select which breast to set the setting for - the left breast, right breast or both breasts.
Step 4: Select suction frequency (Stimulation, Expression or Deep Expression) and suction power (power level 1 to 6).
Focus on the pulsating light to calm down and regulate breathing. The pulsating light strip is on by default and can be toggled on or off by preference. - Team Members
- Duane Lye Dun Wei
Lenny Cendrawasih
Rachel Ng Gi Gin
Pamela Tan Li Ann
Charlotte Lim Jingying
Pang Shu Xin
Diana Koh Su Hsien
Audrey Yeo Mey Nyen - Image Credits
- Main Image: Creator Duane Lye Dun Wei, Product Shot, 2022.
Image #1: Creator Ng Gi Gin Rachel, Colour Options, 2022.
Image #2: Creator Duane Lye Dun Wei, Night Light Scene, 2022.
Image #3: Creator Lenny Cendrawasih, Bedside Scene, 2022.
Image #4: Photographer Lenny Cendrawasih, Product In Bag, 2022.
Video: Creator Duane Lye Dun Wei, KIL Night Light Sequence, 2022
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