Hair For Hope Cancer Care Initiative Kev Txhawb Nqa los ntawm Onedor Co. Ltd.

Qhov qauv tsim Hair For Hope Cancer Care Initiative Kev Txhawb Nqa los ntawm Onedor Co. Ltd. yog tus yeej muaj nqis heev ntawm qhov khoom plig 2023 A' Design Award Tooj hauv Pawg Sib Tw Tsim Zej Tsoom.

ToojZej Tsoom· 2023

Hair For Hope Cancer Care Initiative Kev Txhawb Nqa

los ntawm Onedor Co. Ltd.

Tus Neeg Siv: Onedor Co. Ltd.

Tus Yeej A' Design Award Tooj hauv Pawg Zej Tsoom

49,092

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #141480

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Hair For Hope Cancer Care Initiative Kev Txhawb Nqa

Hair for Hope yog ib qho kev tshwm sim pab pub plaub hau uas pib los ntawm lub koom haum kev cia siab rau kev saib xyuas mob qog noj ntshav rau cov neeg dim ntawm tus kab mob qog noj ntshav. Qhov kev tshwm sim no muaj hwj chim loj tshaj plaws hauv kev qhia cov tub ntxhais hluas txog kev ua haujlwm pej xeem zoo. Pab pawg tau tsim cov kev pabcuam thiab cov cim qhia los txhawb nws txoj kev sib txuas lus thiab kev paub nrog cov neeg koom. Yav tom ntej, qhov kev pib no thiab cov cim qhia yuav dhau los ua ib lub cim ntawm kev hu kom muaj kev ua rau cov neeg dim ntawm mob qog noj ntshav los qhia lawv tej kev paub thiab rau cov tiam hluas los ua thiab tsim tej yoj ntawm kev cuam tshuam rau lub zej zog cov txiaj ntsig. Koj tuaj yeem yog ib tug neeg txoj kev cia siab.

Qhov Lees Paub

Txog A' Design Award Tooj

Hair For Hope Cancer Care Initiative Kev Txhawb Nqa yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Hair For Hope Cancer Care Initiative Kev Txhawb Nqa xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Hair For Hope Cancer Care Initiative Kev Txhawb Nqa ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: The symbol builds on two essences of the event, helping the needy by donating your hair and the joy of cancer survivors to live confidently. The design conveys simplicity but clarity to the event's spirit.

Future management and implementation of the identity have also been taken into consideration. Therefore, it is also with the simplicity of design and a well-organized system that the foundation, without in-house design capability, will be able to adapt and apply this identity autonomously and consistently.
Qhov Loj & Ntim: The color choice of this design reminds the participants of the essential requirement that their hair should remain natural, not dyed or in any other way treated.

In addition, a two-color palette makes the symbol easy to recognize in different environments and is also managed by the team. It minimizes the complexity in production, K100 and a single Pantone swatch make color correction simple and consistent across collaterals.
Cov Ntsiab Lus: Social design, Service Design, Branding, Brand Strategy, Brand Purpose, Facilitation
Thev Naus Laus Zis Tsim Khoom: The construct of the symbol is called "Halo of Hope," which is two half circles united. It symbolizes the commitment of the foundation towards cancer survivors, translated into a rainbow, a sign of promise; and the smile of the individuals receiving care services as they can live confidently again. The halo keeps the design in a balanced geometric space, raising the design's sense of trustworthiness and community.
Kev Sib Tw Tsim Qauv: In terms of brand strategy and design, it is to get the consensus of the management team, some of which are cancer survivors, some of which are of medical background, and each had a different view on how the brand and the initiative should be presented and carried on in the future. However, through a successful workshop, the team was able to re-focus and collectively (re)created HOPE foundation's brand purpose, which will be the North Star to all decision making on all matters.
Kev Tshawb Fawb: The project leverages qualitative methods such as IDIs with key stakeholders to get their first hand experience and expectations for the project. Design-thinking techniques are also introduced in the form of co-create workshop to attain consensus across top management team on brand strategy as well as action steps.

The team is continuously elevating the event, and exploring ways to invite the broader public to get involved. The objective is to identify pivotal points to help those who are not able to participate directly and ensure their contribution are recognized.
Kev Txhawb Siab: Hair for Hope is a hair donation charity event initiated by "HOPE Foundation for Cancer Care" for cancer survivors. It is most influential in educating young adults in doing public good and needs an equally distinctive identity to convey its purpose.

The identity will become a symbol of call-to-action for cancer survivors to share their experiences and the younger generation to act, and make ripples of impact for society's benefit.
Lub Sij Hawm Ua Hauj Lwm: The project started in March, 2022 and concluded in July 2022. The initiation/event is in preparation phase and will take place in July this year and our collaboration will continue to introduce other initiatives for the foundation.
Txheej Txheem Ua Hauj Lwm: This initiative is consisted of branding processes, with a mix of qualitative methods including IDIs, workshop facilitation, design-thinking and agile management to effectively bring consensus across top management.
Cov Patent: N/A
Cov Tswv Cuab Pab: HOPE Foundation for Cancer Care:
Elaine Su, CEO
Jeremiah Lin, Director of PR

ONEDOR Co. Ltd.:
Tenniel Liu, Founder and Director
Tina Wu, Co-Founder and Brand Strategist
Kev Qhuas Duab: Image #1: Creator Tenniel Liu, Hair for Hope Logo ,2022.
Image #2: Creator Tenniel Liu, Hair for Hope Outdoor ,2022.
Image #3: Creator Tenniel Liu, Flag of Hope ,2022.
Image #4: Creator Tenniel Liu, I am Hope Pins ,2022.
Image #5: Creator Tenniel Liu, I am Hope Hoodies ,2022.