Softline Khob Kas Fes, Phaj by Ahmet Osman Peker is a highly esteemed winner of the very prestigious 2023 A' Design Award Tooj in Tsim Khoom Ci, Khoom Siv Rooj Noj Mov, Khoom Haus thiab Khoom Siv Ua Noj Competition Category.
ToojKhoom Siv Chav Ua Noj· 2023
Softline Khob Kas Fes, Phaj
Client: Bonna
A' Design Award Tooj Winner in Khoom Siv Chav Ua Noj Category
Verified Award Winner
Verify Award Status for #142203The Design
About Softline Khob Kas Fes, Phaj
Softline yog ib lub khob thiab phaj nqa mus los tau ua los ntawm porcelain nrog lub kaw npog silicone. Cov khoom no muaj ob qhov loj me, 300 cc thiab 350 cc, uas raws li tus qauv khob "to go" (nqa mus rau txoj kev). Qhov loj 300 cc kuj siv tau ua ib lub phaj rau granola, txiv hmab txiv ntoo tsuab, lossis smoothie. Lub kaw npog silicone pab tswj cua sov thiab pab tswj cov khoom noj lossis haus kom nyob ruaj khov hauv nruab nrab. Lub qhov haus dej saum lub kaw npog raug teeb tsa nyob rau ib theem peb degrees kom pab tiv thaiv daim tawv ncauj los ntawm cov cua kub. Cov xim los ntawm txoj kev siv reactive glaze, uas muaj qhov ntsa iab thiab matte. Softline lub hom phiaj yog xav txo qhov siv khob ntawv (paper cups).
The Recognition
About the A' Design Award Tooj
Softline Khob Kas Fes, Phaj yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Softline Khob Kas Fes, Phaj xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Softline Khob Kas Fes, Phaj ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- With the theme "To go Mug", "Softline" is designed for coffee lovers. Thanks to its form, it can be used both for drinking coffee and as a bowl (Granola, Fruit Salad, smoothie etc.) It offers heat insulation with its silicone cover while keeping your food or coffee safe inside. It also offers a fun use thanks to its different color combinations, glossy and matte surface.
- Dimensions & Packaging
- The collection consists of 2 types of volumes. Conforms to 300cc and 350cc "To go" mug standards. 300cc mug can also be used as a bowl.
- Tags
- Porcelain, Silicone, multiple usage, storage, experience, self barista
- Production Technology
- Porcelain/ Silicone shaping.
Softline glasses, which take their color from the specially developed reactive glaze technique, were produced using environmentally friendly and healthy materials. - Design Challenge
- It provides an aesthetic appearance and ease of use with its soft form line. The challenge was creating that form, which fits hand and making a fun looking cup at the same time. Therefor our goal is to reduce the use of paper cups.
- Research
- We observed that coffee lovers enjoy drinkinig their coffees hot. So Unlike standard Mug lids, the drinking hole on the lid is designed with a 3 degree angle. Thanks to this feature, it prevents the lips from burning. Another point of our research was sustainability in daily usage products. It is designed to reduce the use of paper cups and plastic containers in the food and beverage industry, while continuing our sustainability journey.
- Inspiration
- The motivation behind the project was adding a different experience to coffee drinking culture. Coffee is a routine for most of us. However, we wanted to go beyond this routine and add a little playfulness. Thanks to its different color combinations, glossy and matte surfaces and big range in colour options you can choose the one for your pleasures. Portability is also important for a coffee addict person which we considered this and adapt to our design. Softline mugs are always portable with its silicone lids and use as a storage container and bowl. In this way its giving the user many advantages as we desired.
- Project Duration
- 2021 Winter, Istanbul, Turkey
- Operation Flow
- Softline glasses, which take their color from the specially developed reactive glaze technique, were produced using environmentally friendly and healthy materials for coffee lovers. You can be the barista of your home with forms suitable for every kind of coffee and products that will highlight the flavors you want.
- Team Members
- Ahmet Osman Peker
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