Rock Fire Praise Kev Tsim Qauv Sab Hauv Tsev Noj Mov by Yuquan Li

Rock Fire Praise Kev Tsim Qauv Sab Hauv Tsev Noj Mov by Yuquan Li is a highly esteemed winner of the very prestigious 2023 A' Design Award Nyiaj in Tsim Chav Sab Hauv thiab Kev Nthuav Qhia Competition Category.

NyiajSab Hauv· 2023

Rock Fire Praise Kev Tsim Qauv Sab Hauv Tsev Noj Mov

by Yuquan Li

Client: Justice Food Shantou Catering Management Co., Ltd

A' Design Award Nyiaj Winner in Sab Hauv Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Rock Fire Praise Kev Tsim Qauv Sab Hauv Tsev Noj Mov

Rock Fire Praise yog ib qhov chaw sab hauv ntawm lub tsev noj mov ci nqaij Nyij Pooj. Txoj kev tsim qauv siv cov xim liab thiab dub los ua kom xav txog pob zeb thiab hluav taws. Qhov chaw noj mov ua rau nco txog cov duab kos hauv qhov tsua Altamira, uas qhia txog cov neeg thaum ub rauv taws thiab ci nqaij. Cov ntoo qhib uas muaj nplaim thiab pob zeb hluav taws txhaws uas muaj qhov yog cov ntaub ntawv tseem ceeb, thiab lawv cov nqaij ntoo pob zeb ntuj tsim ua rau muaj kev xav txog keeb kwm. Txheej thib ob raug faib los ntawm cov laj kab xyoob, cov laj kab ntoo thiab cov qhov rooj shoji raws li tus qauv wabi sabi. Cov teeb pom kev rau txheej sab saud simulates zoo li qhov kaj ntuj tsim. Qhov chaw sab hauv lub hom phiaj yog los muab ib qhov chaw noj mov uas siab tus thiab ua rau qab los ntswg.

The Recognition

About the A' Design Award Nyiaj

Rock Fire Praise Kev Tsim Qauv Sab Hauv Tsev Noj Mov yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Rock Fire Praise Kev Tsim Qauv Sab Hauv Tsev Noj Mov xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Rock Fire Praise Kev Tsim Qauv Sab Hauv Tsev Noj Mov yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project is a Japanese barbecue restaurant themed with Rock Fire Praise. It uses a color scheme of red and black to symbolize rock and fire, creating a tranquil yet eruptive style. The interaction between the two contrasting colors brings a strong visual impact which, coupled with Japanese style soft furnishings conveys the brand philosophy of carnivorous justice and induces customers primal desire for meat.
Tags: Japanese barbecue restaurant, wabi sabi style, natural texture, carnivorous justice
Production Technology: The project uses rough surfaced fumed oak and unevenly porous volcanic rock as the main materials, which add a sense of historical richness and authenticity due to the natural texture and defects of materials.
The second floor uses bamboo fences, wooden hedges and Japanese shoji doors to arrange and divide the space with a wabi sabi style, which, combined with the textured, organic soft furnishings adds more historical richness and authenticity while neutralizing the sternness of the first floor.
Design Challenge: The design obstacle is the conflict between the brand concept carnivorous justice and modern healthy diet which may cause rejection from consumers. So the project aims to arouse customer interest through scene simulation and inspire their design for meat and reflection of justice through the sense of historical richness. The authentic texture of materials and furnishings shows the pursuit of the original beauty of ingredients, evokes a sense of justice, and guides consumers to enjoy food.
Research: The project is suited in Shang Hai Sunshine Garden in Long Hu District, Shantou, Guangdong Province. Compared with other restaurants, it has fewer customers due the local consumption level and its business positioning as a Japanese barbecue restaurant. Thus the designer tries to bring consumers a multi sensory experience and evoke the association of justice to create a good brand image and reputation, thereby increasing consumer stickiness and affection to make up for the low customer flow.
Inspiration: Inspired by the petroglyphs of human ancestors making a fire and roasting meat painted 12,000 years ago in the Altamira caves, Iberian Peninsula, the designer integrates the primordial concept of carnivorous justice with the Japanese culinary pursuit of the original beauty of food ingredients by consciously creating a dining area that simulates the cavern and furnace, thereby offering customers a place that will arouse their appetite.
Project Duration: The design of the project began in May 2020. In October 2020, the project opened for business in Shang Hai Sunshine Garden apartment complex in Longhu District, Shantou, Guangdong Province, China.
Operation Flow: The designer brings a variable psychological experience through scene simulation. The decorations of Japanese style ink writing and samurai swords evoke emotional responses from customers and awaken their vision for justice.
Lighting on the second floor which is designed to simulate natural light and soft furnishings made from organic materials help bring peace. The Knife of Justice placed at the fringe of the sight symbolizes the defence of justice and provides a peaceful dining place.