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Mass Series Sumi Limited Cov Rooj Tog Sib Sau by Canuch Inc.

Mass Series Sumi Limited Cov Rooj Tog Sib Sau by Canuch Inc. is a highly esteemed winner of the very prestigious 2023 A' Design Award Kub in Tsim Rooj Tog Competition Category.


KubRooj Tog· 2023

Mass Series Sumi Limited Cov Rooj Tog Sib Sau

by Canuch Inc.

Client: Fil Studios

A' Design Award Kub Winner in Rooj Tog Category

225,480

Verified Award Winner

Verify Award Status for #143174

Colors

The Design

About Mass Series Sumi Limited Cov Rooj Tog Sib Sau

Mass Series Sumi Limited yog ib pawg rooj tog uas muaj ib lub rooj zaum noj mov, ib lub rooj zaum so, ib lub rooj kas fes, ob lub rooj zaum me thiab ib tug ncej dai khaub ncaws. Txhua daim ntawv sib txuas ib lub thav hlau nrog ntoo cedar uas raug txiav ntau ntau los ntawm cov ntoo qub. Cov ntoo cedar raug hlawv raws li ib txoj kev qub uas ua rau nws ruaj khov dua thiab ua rau cov kab ntoo tshwm los pom meej, tsim ib daim npoo dub ci uas muaj cov qauv tsis tshua muaj. Qhov xim dub no hais txog Noyaki, kev hlawv nyom hauv thaj chaw Aso, qhov chaw uas tib neeg thiab xwm txheej nyob ua ke. Cov series no tsuas tsim 25 lub xwb rau ib xyoos.

The Recognition

About the A' Design Award Kub

Mass Series Sumi Limited Cov Rooj Tog Sib Sau yog tus yeej ntawm A' Design Award Kub, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim qib ib, zoo kawg nkaus thiab tshwj xeeb. Cov neeg yeej Kub yog cov khoom tsim tshiab heev, pom deb heev thiab ci ntsa iab uas qhia txog kev txawj ntse, kev txawj thiab lub zog ntawm cov kws tsim qauv. Mass Series Sumi Limited Cov Rooj Tog Sib Sau xav tias yuav yog ib qho kev tsim uas tau txais kev qhuas ntau, tsim kev nyiam tshiab thiab loj uas ua rau muaj nqi tsis tau muaj dua. Cov qauv tsim yeej A' Design Award Kub no yog ib qho haujlwm zoo kawg nkaus thiab muaj kev hwm uas pab tau ntau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Mass Series Sumi Limited Cov Rooj Tog Sib Sau ua rau muaj kev xav tau heev, txhawb kev mob siab, txhawb kev tsim tshiab thiab ua rau peb xav tsis thoob.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The series uses steel frame and generously planed-down cedar. What makes this series so special and profound is that the best part of old cedar trees is used and prepared by skilled woodcraft men. Clean-cut design with smoothly planed cedar and elegantly prepared steel frame urges you to touch and feel it.
Dimensions & Packaging
Dining chair W590mm x D670mm x SH420mm x AH610mm
Lounge chair W605mm x D680mm x SH365mm x AH510mm
900 Coffee table W900mm x D900mm x H450mm
Handle stool W380mm x H450mm
4Leg stool W380mm x D380mm x H450mm
Coat Hanger W450mm x D450mm x H1600mm
Tags
Furniture, Kumamoto, FIL, FIL STUDIOS, MASS Series
Production Technology
Unique texture created by charred cedar
It is a traditional method to charred cedar to make durable furniture. The process involves skills and experience to bring out cedar defined grains just right. This is what produces the unique texture and rare finish to the furniture.
Design Challenge
Charred inky black represents the culture
Cedar is charred to gain glossiness and organic feature with defined grains. Charred colour reminds us of noyaki. It represents Aso history and beauty of harmonic lifestyle with nature.

Unique texture created by charred cedar
It is a traditional method to charred cedar to make durable furniture. The process involves skills and experience to bring out cedar defined grains just right. This is what produces the unique texture and rare finish to the furniture.
Research
Brand is based in Minami-Oguni, Kumamoto prefecture. Minami-Oguni is a town located to the north of Aso caldera which has an active volcano to this day. Aso caldera is internationally famous and about 50,000 people call it home. Rather than just making products, Brand came about with an ambition to protect and preserve the landscape and natural resources that communities cherished and harness it for future generations.
Inspiration
Sumi limited is designed to express the unique Aso experience, where people and nature coexist and press on together in a majestic yet harsh volcanic environment, along with the seeds of life sprouting from the inky black world of Noyaki.
Project Duration
The project started in April 2019 in Kumamoto and finished in July 2020 in Tokyo Japan, and was exhibited in Designart Tokyo in 2020.
Operation Flow
Sumi limited is designed to express the unique Aso experience, where people and nature co-exist and press on together in a majestic yet harsh volcanic environment, along with the seeds of life sprouting from the inky black world of Noyaki. This series is limited to 25 units sold annually. The number is based on the 25 Oguni cedar saplings which were granted in the Edo period to grow forests.
Patents
Copyrights belong to FIL, 2022.
Team Members
Strategic Planner:Genki Imamura
Project Manager:Kentaro Kanayama
Art director:Ryosuke Tomita
Public Relation:Masahiro Ryohara
Interior & Furniture design:Yosuke Kinoshita
Interior & Furniture design:Yusuke Noguchi
Digital Creative Director:Hiroki Noma
Creative Developer:Misato Daikuhara
Creative Developer:Kenta Toshikura
Photographer:Haruki Anami
Photographer:Kenichi Aikawa
Image Credits
Main Image #1 Photographer:Kenichi Aikawa
Optional Image #1 Photographer:Kenichi Aikawa
Optional Image #2 Photographer:Kenichi Aikawa
Optional Image #3 Photographer:Kenichi Aikawa
Movie : Haruki Anami
Optional Image #4 Photographer:Kenichi Aikawa

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