Super Ego Digital Art by Kutuko Studio is a highly esteemed winner of the very prestigious 2023 A' Design Award Nyiaj in Tsim Duab Kos Computer, Ua Qauv 3D, Ntxhib thiab Ua Duab Competition Category.

NyiajDuab Kos Computer· 2023

Super Ego Digital Art

by Kutuko Studio

Client: Kutuko Studio SL

A' Design Award Nyiaj Winner in Duab Kos Computer Category

63,031

Verified Award Winner

Verify Award Status for #144876

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Super Ego Digital Art

Super Ego, ib txoj haujlwm kos duab uas txaus siab rau cov neeg siv khoom noj khoom haus thiab kev cuam tshuam ntawm kev sib raug zoo rau tib neeg. Lub phiaj xwm tsom mus rau kev thuam kev noj zaub mov zoo ntawm tib neeg egos los ntawm kev nyiam thiab cov neeg ua raws ntawm kev tshaj xov xwm xws li Instagram. Nws xav tsim ib qho piv txwv piv txwv ntawm tib neeg tus superheroes tshiab, uas nws lub neej hloov mus los ntawm kev nyiam ntau dua thiab cov thwjtim. Qhov project tsom mus rau Instagram, qhov twg txhua daim duab tshaj tawm hauv online yog tso tawm kom pom los ua kom pom cov neeg siv.

The Recognition

About the A' Design Award Nyiaj

Super Ego Digital Art yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Super Ego Digital Art xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Super Ego Digital Art yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: SuperEgo is an artistic piece that humorously criticises the consumption and impact that social networks have on people, artificially feeding the individual EGO of many of its users.
Dimensions & Packaging: 4960X7015 Pixeles, Tiff RGB
Tags: 3D Art, Photoshop, After effects, Autodesk 3Ds Max, Marvelous Designer, Cinema 4D
Production Technology: For the production of this project, a brainstorming session was held to decide what the character would look like and where he/she would be located. With this, they carried out several sketches to better visualise the idea and see if it fitted with what they had in mind. Once it was clear what they wanted to create, it was time for execution. So they used Cinema4D for lighting, texturing, rigging, zbrush for modelling, after effects for post-production and photoshop for final retouching.
Design Challenge: The creative challenge was to find the balance between humour and criticism while building from scratch an invented character within Kutuko.
Research: Super Ego is one of the artistic and personal projects they have created in the studio. For its production, they began by analysing the reality hidden in social networks. They began by detecting the main consequences of the numerous rains of likes or the lack of them until they found the key, the ego. They chose a social network with which to identify their character, and worked on the environment where we wanted to place it. The creative challenge was, without a doubt, to be able to transform a criticism into an affable character that showed the reality of society but with that touch of humour that made him special.
Inspiration: The piece was born from a personal reflection on how the use of mobile phones and social networks impact on the way people think. Kutuko has been inspired by a great variety of artists and films from the world of animated films, wanting to give the piece an affable character in contrast to the criticism it hides.
Project Duration: The following project was set up during the first months of 2020 in Kutuko Studio, Madrid.
Operation Flow: Super Ego was created as an internal project in Kutuko. The main still is the one that allows you to see the whole character, although they have extracted some stills of detail shots to better perceive some elements of the image as well as textures.
Patents: Kutuko Studio SL
Team Members: COMPANY:KUTUKO STUDIO
CREATIVE DIRECTOR & CGI: Carlos Cabrera
MODELER: Irene M. de Torres
DIGITAL RETOUCH: Maite Martínez Senosiain
Image Credits: Super Ego by Kutuko Studio
CREATIVE DIRECTOR & CGI: Carlos Cabrera
MODELER: Irene M. de Torres
DIGITAL RETOUCH: Maite Martínez Senosiain