Dedao Focus7 Tshuab Nyeem Ntawv Hluav Taws Xob by William Volcoff and Yawei Zhang

Dedao Focus7 Tshuab Nyeem Ntawv Hluav Taws Xob by William Volcoff and Yawei Zhang is a highly esteemed winner of the very prestigious 2023 A' Design Award Tooj in Tsim Khoom Siv Hluav Taws Xob Competition Category.

ToojKhoom Siv Hluav Taws Xob· 2023

Dedao Focus7 Tshuab Nyeem Ntawv Hluav Taws Xob

by William Volcoff and Yawei Zhang

Client: Dedao (Tianjin) Culture & Communication Co., Ltd.

A' Design Award Tooj Winner in Khoom Siv Hluav Taws Xob Category

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The Design

About Dedao Focus7 Tshuab Nyeem Ntawv Hluav Taws Xob

Dedao Focus7 yog ib lub eReader tsim los rau cov neeg nyeem ntawv uas nyiam kev xav tau ntawm phau ntawv luam tseg. Lub thav ua los ntawm cov hlau aluminium alloy uas siv txoj kev CNC machining tsim los, thiab lub npoo anodized tiv thaiv kev nplooj, hnav qub thiab txhuas. Tus qauv ua kom nco txog ib phab ntawv uas tau muab dua nrho, ib qho kev qhia uas siv los tso kev nyeem so. Lub screen 7-inch E Ink muaj iav tiv thaiv duab teeb thiab qhov npoo tiv thaiv tes cim. Qhov hnyav 210 gram zoo ib yam li phau ntawv me hnav hauv hnab, thiab lub qauv sib npaug txo kev mob caj npab. Cov thawv ntim tsis siv cov xim, tsis siv plastic thiab ua los ntawm cov ntawv uas yaj tau.

The Recognition

About the A' Design Award Tooj

Dedao Focus7 Tshuab Nyeem Ntawv Hluav Taws Xob yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Dedao Focus7 Tshuab Nyeem Ntawv Hluav Taws Xob xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Dedao Focus7 Tshuab Nyeem Ntawv Hluav Taws Xob ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Focus 7 eReader aims at book enthusiasts seeking meaningful aesthetics in their products.
Focus 7 eReader reconnects you with the pleasure of holding a paper book. Subtle elements in the design symbolize this connection and leverage the overall reading experience.
Dimensions & Packaging: Screen: E Ink with 300 ppi / Antigloss TP glass top + anti finger print coating,
Specs: USB Type-C / Quad Cortex-A55 at 1.8GHz / Android 11 / 2GB RAM + 64GB ROM
eReader Weight: 210 grams
eReader size: 159*140.7*10 mm
Packaging size: 16.5 x 18.5 x 3 cm
10 weeks battery on sleeping mode.
3.5 days battery on full use.
2 weeks battery with 1h use per day.
Tags: ereader, tablet, book, eInk, CNC, aluminium,
Production Technology: The whole frame is made of aluminium alloy using CNC processing. The anodized surface is anti-slippery, wear and corrosion resistant. The fully integrated structure places the centre of gravity inclined to the hand-held side, greatly reducing the wrist pain of long-term use.
The 7-inch screen -mimicking pocket-book size- is ideal for students, office workers and regular readers. It boasts a double coating to prevent fingerprint residue and reduce environmental reflection. The ultra-thin glass backboard is anti-slippery, durable and provides similar tactile feedback as paper.
The entire ink-free and plastic-free packaging is made of degradable pulp grouting process. It is environmentally friendly, and degradable. The eReader weighs like a pocket book (210grm) to enhance further the reading experience.
Design Challenge: Our key creative challenge was to differentiate our design without losing on the ergonomics. eReader are usually very sleek and minimalist in their design language. We didn't want to add decorative elements yet we wanted to add elements to visually connect to the universe of books. Traditional books have a tactile sensuality when flipping through pages, these lines created by each pages are our common memories framing the entire reading experience. We kept these lines to give extra tactile feedback to Dedao readers.
Research: Our research process was rather traditional and down-to-earth to match our client's basic understanding of design. Pushing too much innovation would have scared off their marketing team and alienated their engineers against our design intentions. We worked closely with their production team to solve any potential production issues.
The Covid19 situation in China didn't really help us to meet face-to-face and set-up well organized interviews with group users. We had to change plans due to the massive lock down in Shanghai. We organized online questionnaires through Dedao massive online network to target 3 millions of their users and get some key insights regarding daily usage, key issues with current tablets and key advantages of competitors. To get useful insights, we decided to reach out to people using e-reader from competitors as well as users of Dedao tablets. It was very obvious to see the differences between users and where their needs matched.
Inspiration: Folding a page or the whole book is one of the most usual gesture we do while pausing our reading. The shape of a folding book represents this on-going process put on hold. It is also an invitation to restart the reading, a visual trigger to bring us back to a different world.
Project Duration: The project started in November 2021 in Shanghai and finished in April 2021 in Shenzhen after final confirmation with all production sites and suppliers. The eReader is going to be launch this October 2022 in China during Dedao annual conference and will be available from November 2022.
Operation Flow: On/Off button to start. Full touch screen to navigate the various menus and settings. Screen back light could be changed to adjust night reading situation.
Patents: Patent Pending. Patent No 202230506231.5. Dedao (Tianjin) Culture & Education Co., Ltd.
Team Members: William Volcoff, Yawei Zhang, Shuangtian Lu, Bastien Henry, Yiming Zhou, Xiaosong Wu, Xilun Cao