X Series Lub moos coj tes by Shengliang Lee

X Series Lub moos coj tes by Shengliang Lee is a highly esteemed winner of the very prestigious 2023 A' Design Award Kub in Tsim Moo Competition Category.

KubMoo· 2023

X Series Lub moos coj tes

by Shengliang Lee

Client: Bexei

A' Design Award Kub Winner in Moo Category

540,260

Verified Award Winner

Verify Award Status for #146584

View at A' Design Award Press Release Award Badge

Colors

The Design

About X Series Lub moos coj tes

X Series yog ib lub moos coj tes uas siv tshuab (mechanical) tau kev tshoov siab los ntawm cov cim Transformers. Lub cav twj (movement) tau teeb ua lub duab X uas ua rau daim ntsej moos thiab sib phim nrog yim lub sijhawm txoj hauj lwm uas npog tag nrho 24 teev, muab ib txoj kev yooj yim los nyeem sijhawm. Lub cav twj automatic tag nrho nyob hauv lub thawv hlau 316L uas muaj sab nraub qaum pom thoob plaws uas qhia tau cov tshuab thaum ua hauj lwm. Lub cav twj muaj ruthenium vuam thiab txhuam kom ci, thiab nws muaj lub zog khaws cia (power reserve) ntev txog 72 teev. Txoj siv coj muaj cov qauv zoo li daim circuit board. Lub moos ntsuas tau 255 mm qhov ntev, 42 mm qhov dav thiab 12 mm qhov siab.

The Recognition

About the A' Design Award Kub

X Series Lub moos coj tes yog tus yeej ntawm A' Design Award Kub, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim qib ib, zoo kawg nkaus thiab tshwj xeeb. Cov neeg yeej Kub yog cov khoom tsim tshiab heev, pom deb heev thiab ci ntsa iab uas qhia txog kev txawj ntse, kev txawj thiab lub zog ntawm cov kws tsim qauv. X Series Lub moos coj tes xav tias yuav yog ib qho kev tsim uas tau txais kev qhuas ntau, tsim kev nyiam tshiab thiab loj uas ua rau muaj nqi tsis tau muaj dua. Cov qauv tsim yeej A' Design Award Kub no yog ib qho haujlwm zoo kawg nkaus thiab muaj kev hwm uas pab tau ntau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. X Series Lub moos coj tes ua rau muaj kev xav tau heev, txhawb kev mob siab, txhawb kev tsim tshiab thiab ua rau peb xav tsis thoob.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The X Series mechanical watch is a collaboration between BEXEI and the famous toy company, Hasbro. It takes "restore the classics" and "breakthrough the future" as its creative concept, and is inspired by the classic IP, Transformers. The exploration of modern mechanical aesthetics and the interpretation of the new generation's diverse and multi-layered visual communication create a stunning experience from Cybertron.
Dimensions & Packaging: The watch is 255mm in length, 42mm in width and 12mm in height.
Tags: Mechanical watches，Transformers，Modern machinery，futurism，Precision machinery
Production Technology: The unique "X" design of the movement forms a stable and solid dial. The fully automatic mechanical movement developed by BEXEI is housed in a 316L steel frame with a panoramic back view, providing an unobstructed view of the movement's operation and showing a purely mechanical aesthetic, which allows visualizing the precise mechanics. The smooth lines highlight the tough shape derived from Transformers, and the perfect combination of the brand logo and the two sides of the case adds another visual impact. The texture of the circuit board on the strap seems to be infused with unstoppable energy.
Design Challenge: Its movement, Cal.BX851.288.72de, was developed entirely in-house by BEXEI and took more than three years. It is ruthenium-plated and finely polished with advanced watchmaking techniques. It has a cement gray color and its exquisite jewel bearings The exquisite jewel bearings interpret the extreme details of the Chinese watch while bringing a more stunning viewing experience. Through structural optimization and control of the decay of the winding torque, the X Series achieves an impressive 72-hour power reserve.The movement is slim and at with distinctive avant-garde style.
Research: The designer promotes a brilliant and attractive design based on the types of mechanical watches already on the market. Meanwhile, BEXEI adopts a futuristic minimalist design approach and studies Transformers, extracting the "X" shape and applying it to the design, which brings a strong sense of storytelling. This “X” shape occupies a crucial role in the design.
Inspiration: No boy could resist Transformers. This classic image brings us a new way of thinking about watchmaking, with all the design ideas for mechanical watches breaking through the limits of what we know.We enable the wearer to feel the dual romance of mecha and mechanics.
Project Duration: The development of the movement of the X series mechanical watch started in 2019. It was developed and produced by BEXEI professional designers over three years, and the final design was launched in China in June 2022.
Operation Flow: This watch introduces a new way of time reading. Instead of the traditional 24-hour markings on the dial, the X-shaped movement aligns to the 8 time positions of the 24 hours, positioning the time in a simple yet special way, while avoiding difficulties in reading the time, and highlighting the innovative form of the watch.
Team Members: Lee Shengliang