Purity Ring Kev Tsim Qauv Sab Hauv Rau Lub Khw Muag Khoom los ntawm Guang Zhang

Qhov qauv tsim Purity Ring Kev Tsim Qauv Sab Hauv Rau Lub Khw Muag Khoom los ntawm Guang Zhang yog tus yeej muaj nqis heev ntawm qhov khoom plig 2023 A' Design Award Nyiaj hauv Pawg Sib Tw Tsim Chav Sab Hauv thiab Kev Nthuav Qhia.

NyiajSab Hauv· 2023

Purity Ring Kev Tsim Qauv Sab Hauv Rau Lub Khw Muag Khoom

los ntawm Guang Zhang

Tus Neeg Siv: XingShangZhiLi

Tus Yeej A' Design Award Nyiaj hauv Pawg Sab Hauv

13,647

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #146649

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Purity Ring Kev Tsim Qauv Sab Hauv Rau Lub Khw Muag Khoom

Purity Ring yog ib qho kev tsim qauv sab hauv rau lub khw muag khoom uas ua tiav nyob rau hauv Shenzhen. Ib daim iav loj sab hauv ntej cia cov nplooj paj hlau sab hauv qhib mus rau lub khw loj zoo li ib lub theem ua yeeb yam. Cov nplooj paj yog ua los ntawm hlau stainless steel uas khi rau ib tug txheej hlau angle steel sab hauv. Ib daim ntaub dawb thiab ib daim phab ntsa av ntaus (rammed earth) tom qab nws ua rau thaj chaw sib tham muaj kev nthuav dav. Thaj chaw tos thiab lub rooj them nyiaj sib txuas ua ke los ntawm ib txoj kab nkhaus. Chav sim khaub ncaws muab tso rau saum cov theem ntaiv nyob rau qhov kawg ntawm thaj chaw, thiab cov rooj zaum yog ua raws li ib lub theem zoo li tus niam ntawv T.

Qhov Lees Paub

Txog A' Design Award Nyiaj

Purity Ring Kev Tsim Qauv Sab Hauv Rau Lub Khw Muag Khoom yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Purity Ring Kev Tsim Qauv Sab Hauv Rau Lub Khw Muag Khoom xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Purity Ring Kev Tsim Qauv Sab Hauv Rau Lub Khw Muag Khoom yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Considering the normal appearance of the stores around the mall, the designer hopes that the eyes of the crowd can quickly attract the stores, so a large area of glass is used to make the metal petals in the space unfold like a theater. Deconstructed metal petals. The white curtain and the rammed earth behind it form a vague indoor and outdoor atmosphere under the sky, which makes communication area have an open feeling.
Qhov Loj & Ntim: The metal is finished with stainless steel, and the internal angle steel framework is fixed up and down. Every link from snapping line positioning to on-site installation needs to be closely contacted with the workers
Cov Ntsiab Lus: interior,deconstructionism，commercial space
Thev Naus Laus Zis Tsim Khoom: The designer repeatedly adjusted with the stainless steel manufacturer through manual model and computer drawing, and communicated with the master in the factory for many times in terms of shape and paint surface to achieve the sense of deconstruction but not sharp space. This is also due to the cooperation with the workers on the site. The different proportions of metal blocks in the air and landing in the corridor also directly affect the atmosphere people feel in the space.
Kev Sib Tw Tsim Qauv: The biggest challenge comes from the fact that space takes the form of deconstruction but is not aggressive. We need to use hard materials to express the soft spirit. The soft body and hard appearance match each other. Therefore, the designer made many adjustments at the construction site to make the scale of each block extending into the space suitable for the atmosphere to be expressed.
Kev Tshawb Fawb: The designer has continuously observed the status of customers who have purchased goods and their attitudes towards the products for a period of time, connecting customers and brands with space and promoting purchase behavior are the core issues considered by the project.
Kev Txhawb Siab: The project is inspired by the brand spirit "Gentle and Tough"and the inspiration of shape comes from flowers. The designer hopes to create a space with brand spirit by deconstructing and adding new materials. When customers walk into the space, they have not only the sense of security wrapped by petals, but also the new sense of experience formed after the body is reorganized and endowed with hard metal materials, which makes customers have stronger emotional connection with the brand.
Lub Sij Hawm Ua Hauj Lwm: The project started in July 2021 in ShenZhen and finished in October 2022 in ShenZhen
Txheej Txheem Ua Hauj Lwm: According to the positioning of the product and the shopping habits of local people, GuangZhang shrink the waiting and cash register into a circle through a curve, and naturally have a dialogue with the salesperson to build trust when the partners are waiting for customers to change clothes. The customer's locker room is designed on the steps at the end of the space, and the waiting seats are designed in the form of a T-shaped platform. The customer walks down the steps with new clothes, and emerges from the corner of the clothes,Space forms a complete experience.
Kev Qhuas Duab: Image #1: Photographer Zhao Liang Tan
Image others: Photographer Ou Yang Yun