Jamtland Phiaj Xwm Visualizations by Tom Linden and Vita Li

Jamtland Phiaj Xwm Visualizations by Tom Linden and Vita Li is a highly esteemed winner of the very prestigious 2023 A' Design Award Kub in Tsim Duab Kos Computer, Ua Qauv 3D, Ntxhib thiab Ua Duab Competition Category.

KubDuab Kos Computer· 2023

Jamtland Phiaj Xwm Visualizations

by Tom Linden and Vita Li

Client: Visuals By Nor

A' Design Award Kub Winner in Duab Kos Computer Category

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Verified Award Winner

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Colors

The Design

About Jamtland Phiaj Xwm Visualizations

Cov neeg siv khoom xav nthuav qhia lawv cov hom kev sib txuas rau lub ntuj puag ncig ntawm Jamtland, Sweden. Lub koom haum siv 3D qauv thiab kev pom pom los tsim cov nroj tsuag thiab biomes los ntawm cheeb tsam. Lawv tau tshawb fawb ntau thiab siv sau los xyuas kom meej qhov kev piav qhia ntawm cov nroj tsuag thiab suav nrog cov neeg siv khoom hom xim raws li lub hauv paus. Cov duab uas tau tshwm sim tau zoo tshaj tawm cov neeg siv khoom tsom mus rau ntuj, kev coj noj coj ua thiab lawv txoj kev sib raug zoo rau xwm, tso cai rau tus neeg saib koom nrog cov khoom lag luam nrog cov cwj pwm zoo.

The Recognition

About the A' Design Award Kub

Jamtland Phiaj Xwm Visualizations yog tus yeej ntawm A' Design Award Kub, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim qib ib, zoo kawg nkaus thiab tshwj xeeb. Cov neeg yeej Kub yog cov khoom tsim tshiab heev, pom deb heev thiab ci ntsa iab uas qhia txog kev txawj ntse, kev txawj thiab lub zog ntawm cov kws tsim qauv. Jamtland Phiaj Xwm Visualizations xav tias yuav yog ib qho kev tsim uas tau txais kev qhuas ntau, tsim kev nyiam tshiab thiab loj uas ua rau muaj nqi tsis tau muaj dua. Cov qauv tsim yeej A' Design Award Kub no yog ib qho haujlwm zoo kawg nkaus thiab muaj kev hwm uas pab tau ntau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Jamtland Phiaj Xwm Visualizations ua rau muaj kev xav tau heev, txhawb kev mob siab, txhawb kev tsim tshiab thiab ua rau peb xav tsis thoob.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project involved recreating various plant species and natural biomes from Jamtland, Sweden using 3D modeling and visualization. Six pictures showcase different local microbiomes, including the moss heather and other flora of the mountains and the ferns of the lowland forests. Extensive research and reference collection was conducted for the accurate depiction of the plant species, and the incorporation of the client's brand colors as a backdrop added an additional challenge to the project.
Dimensions & Packaging: All the final images were rendered in 6000 pixels using Octane Renderer and no post production were made.
Tags: 3d, 3d visualization, cosmetics, nature, beauty, product, houdini, octane
Production Technology: For this project we used Houdini as the 3D package with which we modelled the various plants using procedural techniques allowing us to make various variations of each plant as well as composing the scenes. Additionally, we used Moi3D for modelling the products and utilized Octane Renderer to render the final images in high resolution.
Design Challenge: This project presented several challenges, including the requirement to concisely summarize a local flora biome and it's distinct look in small compositions. Additionally, incorporating these compositions into the floating arrangements presented difficulties, particularly when incorporating water elements that needed to be anchored to the ground while still appearing to float. Furthermore, the inclusion of the brand's six colors as backgrounds added another layer of complexity to the project.
Research: The research for this project primarily focused on gathering extensive information and images of the local flora and biomes in the specified region. Utilizing various online resources, including websites run by biologists in Sweden, we were able to compile a thorough collection of data and documentation. This information was organized and incorporated into a moodboard, serving as the foundation for the project.
Inspiration: The client approached us with the desire to communicate their brand's close connection to the region of Jamtland and its natural surroundings. We proposed using a design language that incorporates floating compositions featuring the diverse biomes and flora of the region, with each product as the focal point. The client was pleased with this suggestion. During the project, we conducted extensive research and collected extensive reference material to allow us to capture the feeling of the region.
Project Duration: The project started in the beginning of June 2022 in Gavle, Sweden and finished in July 2022.
Operation Flow: It was crucial that the imagery used for the client's brand accurately reflected their focus on natural, sustainable practices and a close connection to nature. In order to effectively convey these values and create a sense of caring and calm nature within the viewer, it was important that the resulting imagery conveyed these themes. This allows the viewer to begin associating the product line with these positive attributes.
Team Members: Tom Linden
Vita Li