Absolut Lab Kev Tsim Qauv Sab Hauv Khw Pop-Up Store los ntawm Moneys Studio

Qhov qauv tsim Absolut Lab Kev Tsim Qauv Sab Hauv Khw Pop-Up Store los ntawm Moneys Studio yog tus yeej muaj nqis heev ntawm qhov khoom plig 2023 A' Design Award Tooj hauv Pawg Sib Tw Tsim Chav Sab Hauv thiab Kev Nthuav Qhia.

ToojSab Hauv· 2023

Absolut Lab Kev Tsim Qauv Sab Hauv Khw Pop-Up Store

los ntawm Moneys Studio

Tus Neeg Siv: Moneys Studio

Tus Yeej A' Design Award Tooj hauv Pawg Sab Hauv

12,515

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #147287

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Absolut Lab Kev Tsim Qauv Sab Hauv Khw Pop-Up Store

Absolut Lab yog ib lub khw pop-up thiab qhov chaw nthuav qhia nyob hauv Shanghai, Suav Teb. Sab hauv tau tsim los ntawm cov khoom sib txuas modular, uas ua rau qhov chaw no muaj peev xwm rhuav tshem, muab siv dua thiab rov siv dua tau. Kev tsim qauv tau muab lub tswv yim los ntawm Mobius Strip. Qhov chaw nkag muaj ib txoj kev khoov uas ua los ntawm cov phaib polycarbonate thiab cov khoom muaj iav, tsim ua ib txoj kev ncig taug kev ntws yam muaj kev sib txuas. Lub nthab muaj iav pab txo qhov kev nkees nkaus. Cov ntawv kraft uas rov siv dua tau, hlau stainless thiab cov phaib polycarbonate yog cov khoom siv tseem ceeb. Tag nrho cov chav modules tau ua tiav ua ntej thiab tsim khoom, thiab kev tsim khoom nyob ntawm qhov chaw tau ua tiav hauv 60 teev.

Qhov Lees Paub

Txog A' Design Award Tooj

Absolut Lab Kev Tsim Qauv Sab Hauv Khw Pop-Up Store yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Absolut Lab Kev Tsim Qauv Sab Hauv Khw Pop-Up Store xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Absolut Lab Kev Tsim Qauv Sab Hauv Khw Pop-Up Store ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: ABSOLUT's century-old brand culture was communicated in this space through a low-carbon and environment-friendly way. Formed by modular components, the space showed a sense of lightness and fluidity. The modular elements are reusable, which transcend time and echo the everlasting charm of the century-old brand. Besides, the modular design approach created a modern shopping experience, and produced a space featuring a distinctive style and a sense of free fusion just like the Mobius Strip.
Qhov Loj & Ntim: Low-carbon and eco-friendly design was highlighted in the project. Recyclable kraft paper, stainless steel, and polycarbonate sheets were chosen as the main materials. Papers rolls were used for a large area of walls, which avoided pollution brought by oil painting. Modules in the interior space were mainly made of stainless steel. The entrance featured a corridor made of curved polycarbonate sheets and mirrored materials. All the props could be recycled after the temporary space was dismantled.
Cov Ntsiab Lus: Sustainable materials, Green, Recyclable kraft paper, Modular design, Classless space, Innovation, Diversity, Equality, Mobius Strip
Thev Naus Laus Zis Tsim Khoom: The entrance featured a corridor made of curved polycarbonate sheets and mirrored materials, which extended from the indoors to the public outdoor spaces. It formed a structure similar to the Mobius Strip, which broke the spatial boundary and created a curving circulation route. A mirrored ceiling was adopted in the interior, to erase the sense of narrowness in the space and showcase a new and diversified image of the brand. All modules were prefabricated, which were efficient and eco-friendly.
Kev Sib Tw Tsim Qauv: Creating a pop-up store that reflects the brand's features in a space less than 150 square meters through a low-carbon and environment-friendly way was a big challenge. Besides, the tight construction schedule made the task even challenging.

In response, the designers innovatively adopted modular components to construct the space. The modular approach maximized the protection of environment while satisfying functional needs. Finally, the construction of the store was completed in just 60 hours.
Kev Tshawb Fawb: This pop-up store was transformed from a narrow space, and was required to finish on-site construction in merely five days. At the beginning of the project, the designers envisioned a new space image that echoed with the surrounding neighborhood and community, and reconsidered the social boundary between people from the perspective of contemporary art and creative culture.
Kev Txhawb Siab: ABSOLUT LAB is a global program of Sweden vodka brand Absolut, and this project was the first experiential store of ABSOLUT LAB. Renovated from an existing site, this pop-up store showcased a free and artistic lifestyle through a modular system. Drawing design inspiration from the Mobius Strip, the space created a fluid shopping experience and conveyed the brand's spirit of striving for excellence to Chinese consumers.
Lub Sij Hawm Ua Hauj Lwm: The project started in May 2019 and finished in July 2019 in Shanghai, China.
Txheej Txheem Ua Hauj Lwm: The image of Absolut's typical bottles was refreshed in the space through new materials and forms. The multiple curved surfaces expressed a sense of infinity of the iconic bottles. Stainless steel, which features a sense of technology, endowed the space with a unique temperament. The material was hollowed out, producing an integration of lightness and solidness and creating open views in the space. The formal design of details fully manifested the characteristics of the brand.
Cov Tswv Cuab Pab: Joyce Dong
Yue Qian
Wenhao Liu
Shijie Li
Ting-yu Chen
Kev Qhuas Duab: YKS