Ludwig Lives Kev Nthuav Qhia los ntawm Jorg Stauvermann

Qhov qauv tsim Ludwig Lives Kev Nthuav Qhia los ntawm Jorg Stauvermann yog tus yeej muaj nqis heev ntawm qhov khoom plig 2023 A' Design Award Hlau hauv Pawg Sib Tw Tsim Chav Sab Hauv thiab Kev Nthuav Qhia.

HlauSab Hauv· 2023

Ludwig Lives Kev Nthuav Qhia

los ntawm Jorg Stauvermann

Tus Neeg Siv: Jörg Stauvermann Freier Kreativdirektor

Tus Yeej A' Design Award Hlau hauv Pawg Sab Hauv

22,355

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #147750

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Ludwig Lives Kev Nthuav Qhia

Ludwig van Beethoven tseem muaj sia nyob? Muaj tseeb! Qhov kev nthuav qhia Ludwig Lives! Beethoven in Pop rau lub sijhawm ua kev nco txog tus kws tsim nkauj hnub yug zaum 250 qhia txog qhov chaw uas Beethoven tseem tso nws lub cim tseg niaj hnub no. Los yog tau tso nws lub cim tseg lawm? Txawm nyob hauv Hollywood cov yeeb yaj kiab, hauv cabaret, lossis hauv lub neej niaj hnub. Ludwig van Beethoven raug xa mus rau saum qab ntuj qhia txog lub ntiaj teb rau lwm hom tsiaj muaj sia. Nws cov suab paj nruag raug ntaus thaum khaws khib nyiab hauv Taiwan. Cov neeg ua yeeb yam txhua hom tau siv nws cov lus hais rov qab. Thiab nws yog thawj tus kws ntaus nkauj ua concert pab nyiaj pub dawb. Qhov kev nthuav qhia no qhia tau qhov ntawd thiab ntau ntxiv: Ludwig muaj sia nyob.

Qhov Lees Paub

Txog A' Design Award Hlau

Ludwig Lives Kev Nthuav Qhia yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Ludwig Lives Kev Nthuav Qhia xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Ludwig Lives Kev Nthuav Qhia tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: With the exhibition Ludwig lebt Beethoven im Pop on the occasion of the composer's 250th birthday, the German Rock'n'Pop Museum explores obvious and surprising effects of Beethoven on our pop culture. From the 5th Symphony being sent into space or the piano piece Für Elise, to which the rubbish is picked up in Taiwan. There were also the Beatles, Accept, A Clockwork Orange, Inglorious Basterds, the Peanuts or a jar of gherkins.
Qhov Loj & Ntim: I designed all the decors of the fabrics from scratch. The wall hangings, which seem historical at first glance, surprise with serial decors based on familiar pictograms - from social media and technical icons to computer symbols. Thus, despite their historical flair, completely up-to-date wall hangings were created that only seem to quote the past. The icons succeeded in transferring the wall hangings into today's pop culture, but the design only made it noticeable at second glance.
Cov Ntsiab Lus: Exhibition design, Ludwig van Beethoven, Pop culture, Anniversary, Scenography, Museum
Thev Naus Laus Zis Tsim Khoom: The exhibition went over two floors, so that two designs were also created in terms of design. On the lower floor, historical rooms were created from a recyclable aluminium system covered with printed fabric. The upper floor was produced as a disco from a painted wooden stand system with partial printing. The interactive dance floor at the centre of the production played 25 interpretations of the 5th symphony, a different one on each square. The sound design was transported via the headphone system.
Kev Sib Tw Tsim Qauv: Visitors wear headphones in the exhibition. The audio system locates the respective visitor and plays audio according to his or her position. These can be spoken texts or music, but also synchronised sound tracks from videos or acoustic effects. In this concept, different speakers navigate visitors through the exhibition and introduce upcoming passages. Overlapping sounds create an atmosphere that informs visitors and also builds tension and provides entertainment: acoustic scenography.
Kev Tshawb Fawb: Together, the museum team, curators and the design team developed the script of the spatial-thematic mapping. All areas, elements, texts, media, exhibits, dimensions, etc. were defined here. The basis was an internet platform that everyone could access and make changes to. One column of the table was reserved for the respective tasks. Coloured markings showed the current processing status. The continuously updated script thus became the most important element for the curatorial team spread all over Germany.
Kev Txhawb Siab: After researching and analysing late baroque or classicist culture and architecture, the idea arose to design rooms that reflect this historical atmosphere. Fabric-covered walls - like those found in Muensterland moated castles as a local reference - with many framed paintings, creaking wooden floors and selected individual pieces of furniture convey this mood of the 18th and 19th centuries. The overall design of the exhibition was made up of three building blocks: Colours, fonts and decors.
Lub Sij Hawm Ua Hauj Lwm: 25 April 2021 - 03 October 2021
rock'n'popmuseum, Gronau/Germany
Txheej Txheem Ua Hauj Lwm: The special exhibition is aimed at visitors from all over Germany and the Netherlands who are interested in pop music and culture and people who want to gain insights into Beethoven's influence on the present.

Visitors are localised via the headphones and content is played to them in sync with videos or as part of the acoustic scenography. Beethoven himself or concertgoers have their say, as do current artists and pop stars. Certain anecdotes from his life are told in a rather unconventional way.
Kev Qhuas Duab: Main illustrations: Tobi Dahmen
Additional illustrations: Maria Picasso i Piquer, Christoph Niemann, Dirk Uhlenbrock, Frank Hoppmann, Sarah Gorf-Roloff, Jörg Stauvermann
All photos: Thorsten Schmidtkord