Oo2 Rooj Ua Haujlwm by Sepehr Mehrdadfar

Oo2 Rooj Ua Haujlwm by Sepehr Mehrdadfar is a highly esteemed winner of the very prestigious 2023 A' Design Award Hlau in Tsim Rooj Tog Chav Ua Hauj Lwm Competition Category.

HlauRooj Tog Chav Ua Hauj Lwm· 2023

Oo2 Rooj Ua Haujlwm

by Sepehr Mehrdadfar

Client: Hamoun Design and Idea

A' Design Award Hlau Winner in Rooj Tog Chav Ua Hauj Lwm Category

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Verified Award Winner

Verify Award Status for #148972

View at A' Design Award Press Release Award Badge

Colors

The Design

About Oo2 Rooj Ua Haujlwm

Oo2 yog ib lub rooj tswj hwm uas muaj tus yam ntxwv poj niam. Cov duab dav dav ntawm lub rooj muaj ob lub duab plaub fab, ib qho ua raws li qhov chaw ua haujlwm thiab lwm qhov yog lub thawv khaws khoom. Cov phaj ntoo khoov npog cov duab plaub fab thiab muab lawv qhov zoo nkauj thiab kev nplua nuj rau qhov pom. Cov ceg nyias txuas cov duab plaub fab thiab thaum kawg muab tso rau saum av. Lub hom phiaj hauv kev tsim Oo2 yog kom tau ib daim ntawv uas yuav siv tau zoo thiab zoo nkauj heev, muaj nqi, thiab poj niam tib lub sijhawm uas yooj yim.

The Recognition

About the A' Design Award Hlau

Oo2 Rooj Ua Haujlwm yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Oo2 Rooj Ua Haujlwm xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Oo2 Rooj Ua Haujlwm tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: oo2 is a management desk that has a female face. The general form of the table consists of two cubes, one acts as a work surface and the other as a storage box. Plates of bent wood cover the cubes and give them elegance and visual richness. Thin legs connect the cubes and finally place them on the ground.
The goal in designing oo2 was to achieve a form that would be functional and look luxurious, elegant and feminine at the same time as being simple.
Dimensions & Packaging: width 2000 mm
depth 900 mm
height 760 cm
Tags: management desk, Desk, wooden Desk, Furniture, office Furniture
Production Technology: The cubes that make up the overall form are made of wood and painted. Curved panels are made of bent and compressed wooden layers that are either painted or covered with steel sheet. A very thin groove is embedded on the work surface, and a steel bar is placed inside it to define the area of the leather under the user's hand in addition to the beauty. The inside of the drawers are covered with red velvet and the bronze handles of the drawers are decorated with jewels.
Design Challenge: providing the stability of the table while maintaining the elegance of the bases was the main issue for the construction of oo2. For this purpose, bends were created in the metal bases to increase the resistance of the thin bars against lateral forces, and also to connect the bases to the table, a network of crossed bars in the form of three branches was designed to create a secure connection. At the point of connection of the base to the ground, a separate piece was designed, which is connected to the base with three screws to be resistant to joint forces and to prevent the end of the base from bending.
Research: oo2 is a management desk that has a female face. The general form of the table consists of two cubes, one acts as a work surface and the other as a storage box. Plates of bent wood cover the cubes and give them elegance and visual richness. Thin bases connect the cubes and finally place them on the ground.
The goal in designing oo2 was to achieve a form that would be functional and look luxurious, elegant and feminine at the same time as being simple. oo2 is inspired by the qualities and details of female beauty. Coco Chanel's way of thinking in 1920-1930 in introducing modern women has been the role model in this project.
For this reason, black and white color was considered as the main color and pieces of bronze and jade stone were used to evoke ornaments. Delicate legs were prominently displayed to remind a woman in the LBD(a dress by coco chanel).
oo is written as oo in Farsi and is the third person singular pronoun. The name of this object refers to an absent woman, a woman who is not present, but is embodied.
Inspiration: oo2 is inspired by the qualities and details of female beauty. Coco Chanel's attitude in 1920-1930 in introducing modern women has been the role model in this project.
so, black and white color was considered as the main color .pieces of bronze and jade stone were used to evoke ornaments. Delicate legs were specifically displayed to remind a woman in a LBD (a dress by coco chanel).
In Farsi, oo2 is a singular third person pronoun and refers to a woman who is not present, but she is embodied.
Project Duration: The project designed in 2021 in tehran, Iran.
Operation Flow: In the design of oo2, it has been tried to show elegance and beauty in general and at the same time be impressive and seductive in its simplicity (in the architectural space). The main impact of this object on the user is determined when using and paying attention to details. The curves, the velvet inside the drawers, the bronze handles decorated with jewels all arouse the sense of perfectionism, self-confidence and increase the pleasure in the user and provide him an exciting experience.
Image Credits: saeed mirtahmasb
mahya hoseini