Ajinomoto Cec Chaw Cuag Zog rau Cov Neeg Siv Khoom los ntawm Stoked Associates

Qhov qauv tsim Ajinomoto Cec Chaw Cuag Zog rau Cov Neeg Siv Khoom los ntawm Stoked Associates yog tus yeej muaj nqis heev ntawm qhov khoom plig 2023 A' Design Award Tooj hauv Pawg Sib Tw Tsim Chav Sab Hauv thiab Kev Nthuav Qhia.

ToojSab Hauv· 2023

Ajinomoto Cec Chaw Cuag Zog rau Cov Neeg Siv Khoom

los ntawm Stoked Associates

Tus Neeg Siv: Ajinomoto Malaysia Berhad

Tus Yeej A' Design Award Tooj hauv Pawg Sab Hauv

19,235

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #149023

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Ajinomoto Cec Chaw Cuag Zog rau Cov Neeg Siv Khoom

Ajinomoto CEC yog ib lub chaw cuag zog rau cov neeg siv khoom uas tsim tawm nyob hauv ib lub tsev khino tshiab ntawm Bandar Enstek Halal Hub, Negeri Sembilan, Malaysia. Sab hauv qhib nrog ib phab ntsa yees duab LED loj uas tos txais cov neeg ua haujlwm thiab cov qhua ua ntej lawv mus rau hauv Infoseum. Ces ib txoj kev hauv qhov tsua coj cov qhua taug kev dhau lub keeb kwm ntawm lub tuam txhab, cov kev pabcuam thiab khoom lag luam. Kev pom duab projection thiab lub kaw lus suab pab txhawb qhov kev tuaj xyuas, thiab lub studio ua noj yog qhov chaw ua kev sib tham txog kev saj qab zib. Cov kab ncaj huv si nco txog kev ntxeev ncig ntawm tob qab huab tais raws cua daj cua dub.

Qhov Lees Paub

Txog A' Design Award Tooj

Ajinomoto Cec Chaw Cuag Zog rau Cov Neeg Siv Khoom yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Ajinomoto Cec Chaw Cuag Zog rau Cov Neeg Siv Khoom xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Ajinomoto Cec Chaw Cuag Zog rau Cov Neeg Siv Khoom ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Ajinomoto Malaysia Berhad has officially opened its new factory in Bandar Enstek Halal Hub, Negeri Sembilan in conjunction with its 60th Anniversary in Malaysia. It will demonstrate the whole new brand image to the public eyes with the new customer engagement centre. The new factory is a smart factory and certified Green Building. Advanced technology that optimizes operations through automation and digitalization is incorporated to improve efficiency and productivity.
Qhov Loj & Ntim: Width 16880mm x Depth 9500mm x Height 3200mm
Cov Ntsiab Lus: Interior Design, Experience, Customer Engagement Centre, Cooking Studio, Factory
Thev Naus Laus Zis Tsim Khoom: The design team introduced a 3000mm height x 4800mm width LED video wall as a welcoming feature to greet the employees and visitors. It could visually engage with people before entering into the Infoseum. Projection mapping with sound system are integrated as part of the customer experience journey.
Kev Sib Tw Tsim Qauv: Corporate branding, customer experience and safety are the highest priority for this project. The design team deep dived into Ajinomoto history milestones, product and technology information and the methodology to create a seamless experience journey for the visitors. There are multiple discussions with stakeholders and business units to achieve the final outcome where able to showcase Ajinomoto spirit to their audience.
Kev Tshawb Fawb: Ajinomoto is rich in history. Creating new values, enhancing life and social contribution is part of the company mission. The design team continue to follow the purity of one of the Japanese fundamental philosophy of life ikigai where everything have its own purpose. The space design reflects effective, reliable, reconnect and elevate to demonstrate Ajinomoto encouraging achievement. Digital information was introduced through various interactive technology embedded within the space. Using clean and linear lines to resemble the idea of Ajinomoto to always be focus on the vision and mission to the people and to the society.
Kev Txhawb Siab: In the new Ajinomoto CEC, we captured the poetic movements of the sugarcanes that waves in the wind when it brushes through the tips. This is our statement made at the entrance of the Infoseum, where it located strategically at the lobby. We focus in creating dynamic space movement experience for visitors. At the same time, we continue to follow the purity of one of the Japanese fundamental philosophy of life Ikigai where everything have its own purpose.
Lub Sij Hawm Ua Hauj Lwm: The project design started in July 2021 and construction finished in November 2022 at Bandar Enstek Halal Hub, Negeri Sembilan, Malaysia.
Txheej Txheem Ua Hauj Lwm: By combining future essentials into every day lifestyle needs. Our design approach aligned with Ajinomoto vision to co-create value together with customer. There are several interactive spaces created to engage with visitors from the touch down area with a large LED video wall, leading through the tunnel into the history of Ajinomoto, corporate services and products. An interacting cooking session with visitors to have self experience with the Umami taste happen in the cooking studio.
Cov Tswv Cuab Pab: Collaboration Partner: Okamura International Malaysia Sdn Bhd
Project Director: Kathy Fong
Project Lead: Stephanie Lew
Project Manager: Fregen Lim
Designer: Austin Lee
3D Visualizer: Jimmy
Kev Qhuas Duab: Image #1: Photographer Bricksbegin, Ajinomoto Customer Engagement Centre, 2022
Image #2: Photographer Bricksbegin, Ajinomoto Customer Engagement Centre, 2022
Image #3: Photographer Bricksbegin, Ajinomoto Customer Engagement Centre, 2022
Image #4: Photographer Bricksbegin, Ajinomoto Customer Engagement Centre, 2022
Image #5: Photographer Bricksbegin, Ajinomoto Customer Engagement Centre, 2022