Pure Advance Flex Lub Tsheb Kauj Vab Hluav Taws Xob by Pure Electric

Pure Advance Flex Lub Tsheb Kauj Vab Hluav Taws Xob by Pure Electric is a highly esteemed winner of the very prestigious 2023 A' Design Award Platinum in Tsim Scooter Competition Category.

PlatinumScooter· 2023

Pure Advance Flex Lub Tsheb Kauj Vab Hluav Taws Xob

by Pure Electric

Client: Pure Electric

A' Design Award Platinum Winner in Scooter Category

1,409,068

Verified Award Winner

Verify Award Status for #149070

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Pure Advance Flex Lub Tsheb Kauj Vab Hluav Taws Xob

Pure Advance Flex yog ib lub tsheb kauj vab hluav taws xob uas nqus tau (folding) tsim los rau kev mus los hauv nroog. Tus neeg caij sawv ntsug hauv txoj hauj lwm ntuj, tig xub ntiag mus tom hauv ntej, nrog rau ob txhais taw sib nrug, uas ua rau kev caij ruaj khov thiab xis nyob dua li lub tsheb kauj vab ib txwm muaj. Ntau yam kev nqus tau ua rau lub tsheb kauj vab nqus tau ua ib pob me me rau kev khaws cia hauv qhov chaw nqaim thiab rau kev mus ncig ntau hom kev thauj mus los. Lub tsheb kauj vab txhawb nws tus kheej qhov hnyav nyob rau txhua theem ntawm txoj kev nqus, yog li kev nqus thiab nthuav tawm ua tau los ntawm cov qhov chaw kov yooj yim. Lub tsev txheem (frame) yog ib lub chassis txhuas (aluminium) uas raug tsim los ntawm dej siab (hydroformed), thiab txhua yam khoom raug xaiv los kom lub tsheb sib me me.

The Recognition

About the A' Design Award Platinum

Pure Advance Flex Lub Tsheb Kauj Vab Hluav Taws Xob yog tus yeej ntawm A' Design Award Platinum, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim zoo kawg nkaus, zoo nkauj thiab ci ntsa iab tiag tiag. Cov neeg yeej Platinum yog cov khoom xav tsis thoob ntawm kev tsim, yog cov pov thawj ntawm qhov kawg ntawm kev txawj tsim ntawm tib neeg, thiab qhia txog kev tshaj lij uas tsis muaj leej twg piv tau thiab kev txawj ntse ntawm cov kws tsim qauv. Cov qauv tsim no xav tias yuav yog cov haujlwm muaj koob npe tshaj plaws uas txiav txim lub caij nyoog txoj kev zoo nkauj, pab rau zej zog txoj kev noj qab haus huv thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Pure Advance Flex Lub Tsheb Kauj Vab Hluav Taws Xob qhia txog qib zoo tshaj plaws thiab tsis muaj kev xyem xyav ua rau lub ntiaj teb zoo dua nrog nws cov yam ntxwv muaj txiaj ntsig thiab muaj nqi. Pure Advance Flex Lub Tsheb Kauj Vab Hluav Taws Xob yog ib qho haujlwm uas yeej A' Design Award Platinum, uas txhawb kev xav, tshoov siab, ua rau zoo siab thiab ua rau muaj kev xyiv fab loj.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Pure Advance Flex re-thinks how users ride and live with e-scooters. With rider experience and safety at the core of the design process, the product enables the rider to take a natural, forward-facing stance, with feet apart, delivering a more stable and comfortable ride compared to a traditional scooter. With multiple folding features, the Pure Advance Flex folds down into an ultra-compact package, perfect for storage in small urban spaces or maximum flexibility for multi-modal journeys.
Dimensions & Packaging: Folded dimensions: 57(H) x 30(W) x 62cm(L). Mass: 16.2kg. Power: 500W rear motor (710W peak power). Maximum range: 40km. Water resistance: IP65 rated.
Tags: scooter, electric scooter, folding, transport, mobility
Production Technology: The Pure advance Flex is designed around a hydroformed, aluminium chassis. Design and material selection for every single component have been carefully considered to keep the scooter as lightweight as possible, while also providing reliable mechanisms and a solid ride quality. Patents have been filed for the intricate folding handlebar mechanism and the Pure Control steering system, which offers a stable and controlled riding experience.
Design Challenge: While there have been many challenges during the development of the Advance Flex, none come close to the challenge of mass manufacture. It is one thing to create a prototype and hand fettle it until it is working smoothly, but this is just the beginning. To transition to a production line that produces category leading products time and time again requires an incredible understanding of tolerances, manufacturing processes and ultimately a great deal of trial and error.
Research: Like many products, the Pure Advance Flex was designed and developed in secret and so creativity was required to validate design decisions... To give an example, during the early development of the product, the design team were tasked to carry an empty cardboard box with them while travelling. The aim was to define the maximum space package that would fit on all forms of public transport. Over time and over many journeys, the box evolved in size and shape until it would fit anywhere and everywhere it was taken. The box was used to set the size requirements of the scooter.
Inspiration: The electric scooter offers riders incredible benefits: faster, cheaper, greener travel; but the design has remained untouched for years, with most manufacturers adding a battery and a motor to a scooter which is based on a child’s design. Pure Electric recognised the benefits of the category, but interrogated the design from the ground up to ensure it can better deliver on what an urban rider needs: safety, performance, flexibility.
Project Duration: The Pure Advance Flex was designed in Bristol in the United Kingdom, and is manufactured in China. The idea was first conceived 6 months into the development of its slightly less flexible counterpart, the Pure Advance. Including this early work on the Pure Advance, the Advance Flex has taken just over 2 and a half years to develop, manufacture and distribute across Europe.
Operation Flow: A smooth and controlled folding experience was the driving force behind most decisions during the development of the Advance Flex. Careful consideration has been made to ensure the scooter supports itself at every stage of the folding process. There is no need to support the weight of the product while bending over and the user can efficiently fold or unfold the scooter using clean and intuitive touch points.
Team Members: David Leonard