Douyin Daim App Rau Khoos Phis Tawj Loj los ntawm Douyin Experience Design Center

Qhov qauv tsim Douyin Daim App Rau Khoos Phis Tawj Loj los ntawm Douyin Experience Design Center yog tus yeej muaj nqis heev ntawm qhov khoom plig 2023 A' Design Award Nyiaj hauv Pawg Sib Tw Tsim Kev Sib Txuas, Kev Sib Cuam Tshuam thiab Kev Siv Neeg.

NyiajKev Sib Txuas· 2023

Douyin Daim App Rau Khoos Phis Tawj Loj

los ntawm Douyin Experience Design Center

Tus Neeg Siv: Douyin Group

Tus Yeej A' Design Award Nyiaj hauv Pawg Kev Sib Txuas

58,633

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #149651

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Douyin Daim App Rau Khoos Phis Tawj Loj

Douyin PC yog ib daim app rau khoos phis tawj loj thiab lub website interface siv los saib cov yeeb yaj kiab hauv tus kheej lub khoos phis tawj. Douyin PC raug tsim los rau kev saib hauv lub vijtsam loj hauv tsev, lub sijhawm so thiab thaum tsis ua haujlwm. Kev taw qhia sab laug muaj cov channels ntsug, thiab nplooj ntawv pom zoo qhib tau txais los ntawm tus kheej. Cov neeg siv tuaj yeem hloov cov yeeb yaj kiab los ntawm kev dov tus nas thiab siv cov khawm ceev los nyiam thiab khaws cov ntsiab lus tseg. Kev yuav khoom thaum tab tom saib yeeb yaj kiab thiab kev pub khoom plig thaum tshaj tawm live kuj tau txais kev txhawb nqa. Daim duab qauv hloov tau raws li qhov loj ntawm lub vijtsam MacOS thiab Windows.

Qhov Lees Paub

Txog A' Design Award Nyiaj

Douyin Daim App Rau Khoos Phis Tawj Loj yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Douyin Daim App Rau Khoos Phis Tawj Loj xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Douyin Daim App Rau Khoos Phis Tawj Loj yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Douyin PC includes web and desktop application. In order to meet the needs of computer users for large screen consumption in scenarios such as home&leisure and off duty. We provide recommended channels, live broadcast, shopping, private message interactive experience and so on. We hope that in the computer scene, Douyin PC will be the first choice when our users discover and consume content. The content will be rich and diverse, the product will be able to meet diversified needs.
Qhov Loj & Ntim: The application is designed for all MacOS and Windows desktop sizes,and adopts an adaptive design.
Cov Ntsiab Lus: Desktop Application, User Experience, Interaction Design, User Interface, Responsive Design, Content Consumption
Thev Naus Laus Zis Tsim Khoom: In the user research phase, we use qualitative and quantitative tools such as user interviews, competitive product analysis, and data analysis to mine and analyze user needs. In the design phase, we use Figma, Adobe After Effect, and Principle to design this desktop application and user interface,and build a unique design system. In the product launch stage, we continuously analyze and verify through AB test, carry out product iteration through data feedback, and bring users the ultimate content consumption experience through accurate recommendation algorithms.
Kev Sib Tw Tsim Qauv: In the process of product development, implementation or research, we mainly face two challenges: due to the large and growing user group, we need to respond to changing and diverse user needs and constantly iterate product functions. At product design level, designers need to constantly explore how to provide users with a better and more differentiated consumption experience in the PC scenario.
Kev Tshawb Fawb: User research: We collect user needs for content consumption and product satisfaction through user interviews, NPS satisfaction surveys, survey questionnaires, focus groups, etc., to find directions for exploration;
Human-computer interaction: through research on PC equipment characteristics, system capabilities and user habits to ensure product ease of use;
Other research: testing, AB test, data analysis.
Kev Txhawb Siab: IIn the design of Douyin desktop application, having a sense of Douyin brand and PC-end products are two crucial keywords. The breakthrough of product construction is to provide an experience design that not only has the DNA of the Douyin brand but also conforms to the characteristics of PC equipment, which makes Douyin PC a more unique existence than other products.
Lub Sij Hawm Ua Hauj Lwm: The project was launched in China in June 2021, with the Douyin web version launched.The Windows application was launched in January 2022, and the Mac application was launched in June 2022. This is an ongoing process with updates depending on new needs.
Txheej Txheem Ua Hauj Lwm: The left navigation provides more vertical channels, and the recommended page is opened by default.Users can scroll the mouse to switch videos, use shortcut keys to like and bookmark, and can also shop while watching videos. It is also very convenient to give gifts while watching live broadcasts.
Cov Tswv Cuab Pab: Sainan Guan
Di Chen
Wen Nie
Zetao Guo
Siyuan Ren
Kev Qhuas Duab: Pictures and videos are from the free resource website： http://pixabay.com/zh/