Sonder Moments Kev Ua Kos Duab 3D Los Ntawm Qhov Muag Ntsia by Flint Walk

Sonder Moments Kev Ua Kos Duab 3D Los Ntawm Qhov Muag Ntsia by Flint Walk is a highly esteemed winner of the very prestigious 2023 A' Design Award Hlau in Tsim Duab Kos Computer, Ua Qauv 3D, Ntxhib thiab Ua Duab Competition Category.

HlauDuab Kos Computer· 2023

Sonder Moments Kev Ua Kos Duab 3D Los Ntawm Qhov Muag Ntsia

by Flint Walk

Client: Chengdu Flint Walk Film and Television Technology Co., Ltd

A' Design Award Hlau Winner in Duab Kos Computer Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Sonder Moments Kev Ua Kos Duab 3D Los Ntawm Qhov Muag Ntsia

Sonder Moments yog ib qho kos duab 3D uas pom tau ncaj qha los ntawm qhov muag, muab tso saib ntawm lub duab tshaj tawm digital nyob rau hauv thaj chaw plaws ntawm Chengdu, Suav teb. Daim kos duab no qhia txog ib tug neeg loj heev uas tsim los ntawm computer graphics thiab thev naus laus zis 3D uas pom tau ncaj qha los ntawm qhov muag. Cov yam ntxwv ntawm paj, pob zeb marble, thiab iav raug muab sib txuas nrog cov nyhuv particle saum cov pob zeb meteorite. Daim kos duab no raug tso tawm rau ntawm lub duab LED uas muaj 8K resolution thiab muaj thaj tsam 888 square meters. Qhov loj heev no tsim kom muaj lub zog pom kev uas hnyav heev. Tus neeg loj no sawv cev rau kev paub txog tus kheej thiab lub zog ntawm tib neeg ib leeg.

The Recognition

About the A' Design Award Hlau

Sonder Moments Kev Ua Kos Duab 3D Los Ntawm Qhov Muag Ntsia yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Sonder Moments Kev Ua Kos Duab 3D Los Ntawm Qhov Muag Ntsia xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Sonder Moments Kev Ua Kos Duab 3D Los Ntawm Qhov Muag Ntsia tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Sonder Moments, is a naked-eye 3D public art piece showcased on the digital billboard in the central area of Chengdu, China. Through digital media and visual design, a surreal spectacle is created in the urban landscape, blurring the boundary between virtuality and reality. This public art piece allows the audience to experience the wonder of travelling through time and space right in the middle of the city center.
Dimensions & Packaging: With this naked-eye 3D public artwork, the team used Maya for the animation and Nuke for the visual effects. The colossus is displayed on a LED billboard with the resolution of 8K and size of 888 square meters. The team designed the piece with elements of flowers, marbles and glass and with particle visual effects on the meteorites.
Tags: Naked-eye 3D billboard, out-of-home advertisement, CG, digital art, public art, larger-than-life
Production Technology: CG, Naked-Eye 3D Technology
Design Challenge: We have come across the challenges of achieving both softness and hardness on the colossus with visual effects to manifest its ever-lasting life and engergy. Also we have made a lot of efforts when trying to create the pink grass, avoid distorsion and differentiate the Colossus II with Colossus I.
Research: As the internal exploration of the public emerged during the post-pandemic era, we decided to center our research around the emotional health and social well-being. The colossus in Sonder Moments is the ultimate embodiment of the strength of self-consciousnes, which aims to alleviate the anxiety around us and place emotional value onto the society with digital easthetics.
Inspiration: The ordinary and mundane human society in the modern world evolves into boundless universe on spur of moment, breathing into the art piece life and exuberance from a different time and space. Not only does the maximization of larger-than-life effect brings a strong visual impact on the audience, but the huge figure of the colossus also serves as a manifestation of the awakening of self-consciousness and the power of individuals.
Project Duration: Nov 18, 2022 - present, Chengdu
Operation Flow: Displayed in the public space of the city center, naked-eye 3D technology on larger-than-life objects provides captivating experiences. With live-action filming, visual effects, creative concepting and advanced rendering technology, we have helped achieve the brand equity and commercialization of products.