Moonshot Cafe Chaw Nthuav Qhia los ntawm Takeshi Yoshida

Qhov qauv tsim Moonshot Cafe Chaw Nthuav Qhia los ntawm Takeshi Yoshida yog tus yeej muaj nqis heev ntawm qhov khoom plig 2023 A' Design Award Nyiaj hauv Pawg Sib Tw Tsim Chav Sab Hauv thiab Kev Nthuav Qhia.

NyiajSab Hauv· 2023

Moonshot Cafe Chaw Nthuav Qhia

los ntawm Takeshi Yoshida

Tus Neeg Siv: Takeshi Yoshida

Tus Yeej A' Design Award Nyiaj hauv Pawg Sab Hauv

21,255

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #150177

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Moonshot Cafe Chaw Nthuav Qhia

Tus qauv tsim no yog rau lub Tsev Nyij Pooj ntawm CES 2023, ib qho ntawm cov rooj sib tham txog technology loj tshaj plaws hauv ntiaj teb. Nws tau txais kev tshoov siab los ntawm kev yooj yim thiab kev txo qis, lub tswv yim tseem ceeb ntawm Zen, uas Nyij Pooj tau nrog nws txij li thaum ub. Nws tsis tshua pom muaj ib lub kas fes, tsis yog ib lub rooj nthuav qhia ib txwm muaj nyob rau hauv ib lub rooj sib tham. Qhov chaw no sim ua ib qho chaw so uas kev sib cuam tshuam pib. Nws kuj tsom mus rau qhov pom tseeb thiab qhov chaw dav vim tias lub qab nthab ntawm qhov chaw qis. Ntxiv rau, nws muaj ntau yam ntsuab, qhia txog kev saib xyuas ib puag ncig, txo cov khib nyiab, thiab tsim kom muaj huab cua sov so.

Qhov Lees Paub

Txog A' Design Award Nyiaj

Moonshot Cafe Chaw Nthuav Qhia yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Moonshot Cafe Chaw Nthuav Qhia xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Moonshot Cafe Chaw Nthuav Qhia yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: First, it’s rare to have a cafe, rather than having a normal exhibition booth in a convention. The space tries to become an oasis where the conversation begins in a busy convention. Secondly, the space focuses on transparency and spaciousness since the ceiling of the venue is very low. Therefore, this space gets more attendees’ attention in the convention. Third, the space has lots of green, showing the eco-friendly attitude, reducing waste from exhibition, and creating a cozy atmosphere. Finally, the decoration art in the cafe counter is carefully chosen to show modern and latest Japan.
Qhov Loj & Ntim: The booth area is 90 feet x 50 feet. In other word, 2743 mm x 1524 mm.
Cov Ntsiab Lus: Zen, minimization, transparency, spaciousness, simplicity, exhibition design, convention, Japan, cafe,
Thev Naus Laus Zis Tsim Khoom: The ceiling of the venue is very low so that transparency and spaciousness is one of the most important aspects to get attendees’ attention in a convention. Therefore, the design focuses on not using many walls and keeping the exhibition table height low. People can appreciate the unobstructed view from one end to the other in this space. In addition, in a technology themed convention, most booths use cold white lighting since the color of cold white might remind people of technology, however, the space intentionally uses warm white lighting to attract people and create a cozy atmosphere of a cafe.
Kev Sib Tw Tsim Qauv: The biggest challenge is the height of the ceiling of the venue, which is very low and also the venue does not permit hanging from the ceiling, while hanging signs are one of the main tools to attract people who join conventions. In this situation, transparency and spaciousness is one of the most important aspects to motivate attendees to come to the area. Therefore, the design focuses on not using many walls and keeping the exhibition table height low. People can appreciate the unobstructed view from one end to the other in this space.
Kev Tshawb Fawb: In terms of design, how we can create more conversation and interaction in an exhibition booth is one of the biggest questions because the communication between exhibitor and attendee could create new business. Literature review and field work by joining other conventions has been done. The results improve the design, production and realization such as using white warm color lighting, music, aroma oil and green, transparency and spaciousness.
Kev Txhawb Siab: This design is for the Japan Pavilion at the CES 2023, one of the largest technology conventions in the glove. Therefore, it would be great if the design somehow makes people feel the uniqueness of Japan. The design is inspired from simplicity and minimization, the fundamental concept of Zen, which Japan has always been with since ancient times.
Lub Sij Hawm Ua Hauj Lwm: The project started in August 2022 in San Francisco and finished in January 2023 in Las Vegas, and was exhibited in CES 2023 in January 2023.
Txheej Txheem Ua Hauj Lwm: Unlike the normal exhibition booth in a convention, people enjoy drinks and conversation in a cozy mingling lounge, which we named it Moonshot Cafe. The name is decided in the hope that moonshot, in other words, giant leap will come out from this space. One of the best ways to achieve the goal, appealing products and services to the world, is to create a space that would generate more conversation and interaction between exhibitors and participants. The more conversation and communication would eventually lead to the realization of the goal, creating a giant leap.