Not Always Fun Luam Tawm Ad los ntawm Squared

Qhov qauv tsim Not Always Fun Luam Tawm Ad los ntawm Squared yog tus yeej muaj nqis heev ntawm qhov khoom plig 2023 A' Design Award Nyiaj hauv Pawg Sib Tw Tsim Zej Tsoom.

NyiajZej Tsoom· 2023

Not Always Fun Luam Tawm Ad

los ntawm Squared

Tus Neeg Siv: Squared

Tus Yeej A' Design Award Nyiaj hauv Pawg Zej Tsoom

1,259,695

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #150806

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Not Always Fun Luam Tawm Ad

Cov phiaj xwm tshaj tawm lub hom phiaj los txhawb kev paub txog Harlequin syndrome. Qhov no yog ib qho mob uas cuam tshuam rau lub paj hlwb autonomic thiab cuam tshuam nrog kev tsis tawm hws thiab yaug ntawm daim tawv nqaij ntawm ib sab ntawm lub ntsej muag. Lub koom haum tau tsim cov duab kos duab tseem ceeb uas yog ua raws li kev sib txuas ntawm qhov sib txawv ntawm cov sawv cev ntawm harlequin txhawm rau txhawm rau pom qhov tsis sib xws ntawm cov neeg sawv cev ntawm tus cwj pwm thiab qhov tseeb ntawm kev nyob nrog Harlequin syndrome, hais txog qhov xav tau kev nkag siab ntau dua thiab kev paub txog. qhov xwm txheej.

Qhov Lees Paub

Txog A' Design Award Nyiaj

Not Always Fun Luam Tawm Ad yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Not Always Fun Luam Tawm Ad xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Not Always Fun Luam Tawm Ad yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Harlequin syndrome is a syndrome affecting the autonomic nervous system and is associated with absence of sweating and flushing of skin on one side of the face. The key visual illustrations are based on the juxtaposition of the different representations of harlequin aiming to shed light on the disparity between the comical representation of the character and the reality of living with Harlequin syndrome, emphasizing the need for greater understanding and awareness of the condition.
Qhov Loj & Ntim: This ad is used in print and digital media, ranging from 70 x 100 cm poster, to A4 print page and different sizes of banners.
Cov Ntsiab Lus: craft, illustration, ad, social, craftsmanship, print, poster, design, art direction
Thev Naus Laus Zis Tsim Khoom: Meticulously crafted illustration is all it is used to achieve the final result.
Kev Sib Tw Tsim Qauv: The creative is a juxtaposition of the two opposing sides of Harlequin - one is the light-hearted comical character and the other is the serious medical condition. To integrate those sides of the same character yet different characteristics and not ironize or victimize people suffering from the syndrome was the most difficult part.
Kev Tshawb Fawb: The main research that was held was about the Harlequin syndrome itself and how rare diseases are addressed.
Kev Txhawb Siab: The key visual illustrations are based on the juxtaposition of the different representations of the word harlequin aiming to shed light on the disparity between the comical representation of the harlequin character and the reality of living with Harlequin syndrome, emphasizing the need for greater understanding and awareness of the condition.
Lub Sij Hawm Ua Hauj Lwm: The project was developed during the first trimester of 2023.
Txheej Txheem Ua Hauj Lwm: This is not relevant to the category presented.
Cov Tswv Cuab Pab: Creative Director - Yana Okoliyska
Copywriter - Dessislava Pavlova
Kev Qhuas Duab: Creative Director Yana Okoliyska
Illustrator Yana Okoliyska
Copywriter Dessislava Pavlova
Agency Squared